📣 Driving the Conversation…

1,419 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)

1. What Matters: Proving legacy media wrong again

2. New Media Voices: Canada and Hamtramck

3. Leading FOX: Tyler Robinson and Lindsay Clancy

4. Trending: Love Island and Eric Swalwell

5. What the Right is Writing: Iran and data centers

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

The New York Post scooped Friday that several podcast stars and influencers headed to the White House for a sit-down with President Trump. Three quick takeaways:

1. Beyond “MAGA”: The Post dubbed the group “MAGA,” but it featured traditional conservatives and Christian personalities too. The Trump podcast coalition is bigger than red-ballcap wearers.

2. Sharp move: The White House is far more new-media savvy than today’s Republican political class.

3. Legacy media was wrong (again): Remember those headlines about Trump losing the podcast crowd? It was wrong then and wrong now. The conservative new media ecosystem is bigger, more varied, and still firmly supportive of the President. -NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/31

• Kelly and guest Jesse Kelly condemn Michelle Obama for her “uniformly negative” comments on motherhood, and a self-centered focus on “me, mine, I”

• Kelly worries the old faction of the GOP wants Ken Paxton to lose to “punish” primary voters

• She slams NY Gov. Kathy Hochul for wearing a hijab at an Islamic Cultural Center school, arguing it symbolizes Western appeasement

• Guest Phil Holloway of MK True Crime critiques the prosecution’s closing arguments for acknowledging Lindsay Clancy’s mental issues too early

• LA Magazine reporter Lauren Conlin looks into how defense attorney Kevin Reddington was made into a star by media

The Ben Shapiro Show - 8/31

• Shapiro criticizes NY Gov. Kathy Hochul for wearing a hijab, arguing it symbolizes leftist willingness to “glaze” Islam and is distasteful ahead of the 25th anniversary of 9/11

• He argues white liberal women are being hypocritical by advocating for Sharia Law while simultaneously protesting “American intolerance,” referencing support for Zohran Mamdani and Hasan Piker

• Shapiro warns “America haters” like Senate candidate Abdul El-Sayed are gaining power, threatening Jewish safety

The Michael Knowles Show - 8/31

• Knowles calls out Abdul El-Sayed’s association with socialist streamer Hasan Piker, whose past statements like “America deserved 9/11” should disqualify any mainstream left-wing candidate

• He reacts to country singer Jelly Roll turning against Trump-supporting fans, as well as the deportation of controversial conservative Milo Yiannopoulos

• Knowles expresses skepticism about GA Sen. Jon Ossoff’s “proto-presidential campaign” against Mike Collins, Sherrod Brown’s chances against OH Sen. John Husted, and AZ Gov. Katie Hobbs’ strategy against Andy Biggs

• He provides Christian marriage advice while criticizing modern dating culture in light of the Lindsay Clancy case

Timcast IRL - 8/31

• Pool blasts media misrepresentation of the Times Square attack, arguing the public doesn’t realize how dangerous knives can be

• He looks into a federal court’s decision to uphold a Muslim city council’s ban on pride flags in Hamtramck, Michigan

• Pool argues Democrat Rep. Maxwell Frost’s demand for student loan forgiveness is a wealth transfer from the working class to college-educated elites and banks

• Guest Thomas Corbett-Dillon discusses how outsourcing manufacturing gave China power, criticizes the decline of the UK military, and expresses concern over the potential for unrest and violence in Northern Ireland

• The panel questions whether obesity could be completely stopped by GLP-1 medications

The Trish Regan Show - 8/31

• Regan blasts NY AG Letitia James for misusing taxpayer funds for politically motivated investigations against President Trump, citing an email from her own prosecutor, Daniel Weisenfeld, as bombshell evidence

• She draws parallels between James’ actions and the FBI cover-up surrounding former Rep. Eric Swalwell’s ties to a Chinese spy

• Regan highlights Trump’s accusations that NY Gov. Kathy Hochul’s sanctuary state policies have led to the release of 7,000 criminals

• She jokes about conservative province Alberta joining the United States, supporting Trump’s offer for Canadian companies to move south of the border

• Regan criticizes Meet the Press for what she perceives as biased reporting against Trump’s midterm endorsement success

📺 LEADING FOX NEWS

The Five

• President Trump encourages voters to “pretend” he’s on the ballot this midterm season to increase turnout

• Sen. Bernie Sanders calls outrage over Hasan Piker and socialism “stupid,” Senate candidate Abdul El-Sayed fails to distance himself

• Gutfeld compares tariffs on Canada to an older brother reprimanding his younger sibling

• China is pushing outrage propaganda over data centers using AI bots

FOX & Friends

• As the pretrial ends in the Tyler Robinson case, verdict watch enters day four in the Lindsay Clancy trial

• President Trump is considering limited strikes on Iran

• TrumpRx deals are now supported by 26 drug companies

• A woman stabs two people in Times Square, killing one, before being shot by the NYPD

• MI Senate candidate Abdul El-Sayed tries to attack Usha Vance, VP JD Vance fires back

• As China attempts to influence public opinion on data centers, Trump declares, “let data reign” as they bring in $369B to local communities

• Democrat Mayor Brandon Johnson rejects the administration’s help after six murders in Chicago in one weekend

• ICE deports an illegal, unlicensed migrant guilty of hitting and killing a baby with her car

• Actor Jon Voight and LA conservative Spencer Pratt team up with Trump to Make Hollywood Great Again

• Two people dead, one missing in Grand Canyon flooding

• The Women’s Tennis Association will require gene testing for the 2028 Olympics

• The House will hold a hearing on birthright citizenship after the Supreme Court struck down Trump’s attempt to overturn the policy

• SBA Administrator Kelly Loeffler is interviewed on the upcoming Apprentice-style competition between small businesses for $1M

• Meghan Markle reportedly wants nine bedrooms and a film studio in their new UK home

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• New cringe Love Island parody video from Abdul El-Sayed that he just posted on TikTok and not on X. No candidate for public office should ever say things like this on video: “What gives me the ick?” “What’s my red flag?” [X, Guest]

• WI Democrat Governor nominee David Crowley approved giving inmates free tablets. Some used it to intimidate witnesses, send threatening messages, and watch child p**n. [X, Libs of TikTok]

• New footage shows the exact moment ex-Rep. Eric Swalwell got swarmed by FBI agents at the airport, so they could seize his devices after getting off the plane. [X, Daugherty]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Trump says Iran is ‘dead’ as Tehran is nearing the brink [FOX News]

• Accused Charlie Kirk assassin could finally enter plea [FOX News]

• Insanity verdict may offer little relief for Lindsay Clancy’s fate [FOX News]

Breitbart

• Sen. Ron Johnson Seeks ‘Covid Reckoning’: ‘I Want to Make Sure That Anthony Fauci’s Reputation Is Completely Destroyed’ [Breitbart]

• U.S. Strikes Iranian Launchers Set to Mine Hormuz, IRGC Vows Retaliation [Breitbart]

• Horrifying Food Safety Violations By Illegal Street Vendors in L.A. [Breitbart]

Wall Street Journal Editorials

• The Data Center Panic and U.S. Decline [WSJ Ed]

• Chuck Schumer and Hasan Piker [WSJ Ed]

• Florida, Vaccines and Religious Liberty [WSJ Ed]

• Taiwan’s Drone Realism [WSJ Ed]

• Trump Takes the Oil in Venezuela [WSJ Ed]

New York Post

• Prince Harry, Meghan Markle’s UK move making locals ‘wary’: ‘Don’t bring the circus here!’ [NYP]

Washington Free Beacon

• Ohio Democratic Congressional Candidate Arrested For Attempting to Swallow Crack Cocaine, Slapping Stranger at Baseball Game [WFB]

Washington Reporter

• The unexpected data center effect: lower electric bills [Reporter]

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📣 Driving the Conversation…

1,202 words | 5 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

1. What Matters: Lake America

2. New Media Voices: Meta, TikTok, and Lindsay Clancy

3. Leading FOX: Jamie Raskin, Karoline Leavitt, and the Big 10

4. Trending: Lake America

5. What the Right is Writing: Smithsonian, Karoline Leavitt, and Abdul El-Sayed

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

Finally, a slow-news-week distraction we can all appreciate.

It’s late August, and unless it’s a murder trial, a ballgame, or an executive order rebranding a lake, no one is paying attention.

Soak up the rest of your summer (maybe a day out on Lake America) while the news cycle is out of office. - NRB

NOTE: Speaking of Summer vacation, The Brand Brief will be off this Friday (8/28) and next Friday (9/4).

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/26

• Kelly argues actress Melissa Gilbert is being a hypocrite for speaking out about child actor exploitation after defending her husband, Timothy Busfield, against multiple accusations of sexual assault

• She analyzes the “battle of the experts” in the Lindsay Clancy trial, drawing a comparison between her insanity defense and Jeffrey Dahmer’s rejected plea

• Kelly discusses how Justin Baldoni will have to pay less than expected to Blake Lively

The Ben Shapiro Show - 8/26

• Shapiro argues Meta’s $16.7B settlement is a necessary step, but recommends minors never use social media

• He points out the hypocrisy of “AI doomers” using the tech boom to advocate for government regulation and global redistributionism

• Shapiro says both Republican and Democrat leaders, like TX Gov. Greg Abbott and PA Gov. Josh Shapiro, are creating AI policies based on fear over facts

• He argues Dolly Parton was one of the last unifying celebrities in America

The Brett Cooper Show - 8/26

• Cooper believes most modern therapy is ineffective because it prioritizes affirmation and simple root causes like blaming parents

• She says TikTok and other social media platforms have monetized grievances and exacerbated mothers’ struggles, particularly through filming angry postpartum mom content and performative rage

• Cooper argues the Lindsay Clancy trial has politicized and rendered unproductive discussion on legitimate postpartum experiences

• She shares her personal experiences with postpartum exhaustion, anger, and “sundown scaries,” emphasizing that while sharing struggles with close friends and family is healthy, online validation is not

Relatable with Allie Beth Stuckey - 8/26

• Stuckey reverses her initial stance that Lindsay Clancy was mentally unwell, now asserting Clancy is criminally responsible for murder

• She argues “toxic empathy” extends to this case, with women baselessly accusing Patrick Clancy while defending an alleged murderer

• Stuckey calls out influencers claiming to use astrology and tarot cards to solve the murder trial, describing it as spiritual warfare

• She praises Dolly Parton for her unifying legacy and use of free enterprise through the Dollywood Foundation and Imagination Library

Spot On With Link Lauren - 8/27

• Lauren roasts Meghan Markle and Prince Harry as “professional freeloaders and couch surfers” for their return to the UK on a private jet

• He argues the couple’s “worldwide privacy tour” was a sham, asserting they are “crawling back” to the UK because they’ve run out of money

• Lauren speculates Prince Harry’s return to the UK is partly driven by a visa situation and a potential divorce

• He references a Page Six report that Markle and Harry struggled to find staff in the UK due to Markle’s “snobbish and rude” reputation

📺 LEADING FOX NEWS

The Five

• Hillary Clinton dismisses the extremist socialist faction of Democrats as an “experiment”

• Rep. Jamie Raskin compares President Trump to Putin, calling him a “psychotic dictator”

• Soros-backed DA Larry Krasner dreams about blowing up the White House ballroom

• Deportations hit a second-term high, while NY Gov. Kathy Hochul gets in a dispute with law enforcement over an anti-ICE bill

• SNL star James Austin Johnson claims playing Trump cured his TDS

FOX & Friends

• Flood in Nepal causes 270 deaths, 1,300 missing

• The closing arguments begin in the Lindsay Clancy trial

• Former Democrat State Sen. Dave Aronberg says his party faces an internal split over Israel ahead of the midterm elections

• Meta agrees to a $17.1B settlement for teen social media addiction

• A Delta pilot diverted his flight as he faced a medical emergency

• President Trump will headline a GOP fundraiser and the midterm convention in Texas

• Several different states have faced water system cyberattacks

• DSA candidate in Oklahoma N’Kiyla Jasmine Thomas supports universal childcare and abolishing ICE

• The FDA approves a lifesaving pancreatic cancer drug

• Karoline Leavitt gives her final FOX interview as press secretary

• Tech companies are recruiting thousands of trade workers

• A new federal mail-in voting bill faces legal challenges

• The Big 12 joins the SEC and Big Ten in banning former NFL players from playing college football

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• President Trump drops this absolute banger where — by stroke of pen — he personally crosses out “Lake Ontario” in the Oval Office to name it Lake America. [X, Daugherty]

• Lindsay Clancy’s stare is like straight out of a horror movie. [X, End Wokeness]

• Jessica Tarlov says she wishes Trump won in 2020. “I believe without COVID that Trump would’ve won reelection — and I wish that he had! I wish we were done now — because he, like Ursula, got stronger in those four years.” [X, Cohen]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Karoline Leavitt heads for White House exit as speculation builds over replacement [FOX News]

• How the Smithsonian’s woke push ‘infiltrated’ America’s most beloved Zoo [FOX News]

• Jury set to weigh Lindsay Clancy case [FOX News]

Breitbart

• Ayanna Pressley: ‘The Confederacy Is Still Alive and Well — That’s All MAGA Is’ [Breitbart]

• Alex Pretti’s Parents, Sister Interviewed Seven Months After Fatal Shooting [Breitbart]

• Democrats Appear to Be Colluding with Canada’s Anti-Trump Government [Breitbart]

Wall Street Journal Editorials

• Meta’s Sensible Social-Media Settlement [WSJ Ed]

• A Pancreatic Cancer Revolution [WSJ Ed]

• Alaska Voters, Seeing Double Dan Sullivan [WSJ Ed]

• Texas School Choice Helps the Not-Rich [WSJ Ed]

New York Post

• Parents who blame kids’ deaths on social media celebrate Meta’s $18B settlement — but ‘it’s like losing her again’ [NYP]

• Brian Hickerson pursued another woman months before Hayden Panettiere’s death, private DMs reveal [NYP]

Washington Free Beacon

• Soros-Funded Fake News Site Falsely Identified Abdul El-Sayed as ‘Veteran’ in Mailer Sent to Michigan Voters [WFB]

Washington Reporter

• Rep. Carlos Gimenez: The Port of Chancay is a Trojan Dragon [Reporter]

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📣 Driving the Conversation…

1,404 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

1. What Matters: Permanent addition to The Five

2. New Media Voices: Lindsay Clancy, Enes Kanter Freedom, and Dolly Parton

3. Leading FOX: Dolly Parton, Darline Graham, and Usha Vance

4. Trending: Dolly Parton, Larry Krasner, and the WNBA

5. What the Right is Writing: Scott Bessent, Darline Graham, and Michael Whatley

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

The Five remains the undisputed heavyweight of conservative media, making a new permanent co-host a major industry move.

FOX News just named Emily Compagno as a full-time co-host of the network’s highest-rated program. The former lawyer and NFL cheerleader has been a FOX contributor since 2018 and co-host of Outnumbered since 2021, regularly relied on for legal, political, and social commentary. She is also a graduate of the University of Washington. Go Dawgs! - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/25

• Kelly reacts to the Lindsay Clancy prosecutors claiming that hearing hallucinations only once is unusual, guest podcaster Dr. Drew agrees true postpartum psychosis eight months after birth is atypical

• They criticize multiple moms on social media claiming they relate to Clancy while holding their own babies, and discuss how this has damaged gender relations in media

• Dr. Drew emphasizes how opioid addiction is progressive, and the role abuse could play in the death of actress Hayden Panettiere

• Kelly and Dr. Drew express concerns about actor Brad Pitt breaking sobriety after four of his six kids drop his last name

The Ben Shapiro Show - 8/25

• Shapiro argues Operation Epic Fury was effective until President Trump began to hesitate

• He believes Operation Economic Outcast could be more effective through sanctions and the Treasury Sec. Scott Bessent’s unilateral actions against countries like China doing business with the regime

• Shapiro calls out the Islamic Republic’s propaganda seeking to hide their collapse, as discussed by guest Miad Maliki

• He argues the JCPOA of 2015 significantly weakened US leverage, now being reversed by the current economic plan

The Michael Knowles Show - 8/25

• Knowles says Enes Kanter Freedom’s trans stunt exposes the WNBA as a “microcosm of the Democrat party”

• He says while Democrats push affordability in the midterms, they fail to acknowledge their radical beliefs on issues like abortion

• Knowles says the two “big lies” of marijuana legalization is that it’s not harmful or addictive

• He ties Somalis in Minnesota to fraud, welfare abuse, and terrorism, in reference to the arrest of Salman Ahmed Elmi

• Knowles compares the effects of AI on the loneliness epidemic to how men use pornography as a relationship replacement

Jimmy Failla’s FOX Across America - 8/25

• Failla mourns the loss of country star Dolly Parton at 80, celebrating her career, philanthropy, and rare ability to unite Americans

• Kayce Smith from Barstool Sports gives her thoughts on what the WNBA can do to save face

• FOX analyst Gianno Caldwell criticizes Michigan Senate candidate Abdul El-Sayed for dodging questions on Sharia Law, socialism

• Failla contrasts the lack of free speech on college campuses to when figures like George Carlin could speak freely at UCLA

The Adam Carolla Show - 8/25

• Carolla pays tribute to Dolly Parton’s passing, playing the video made by her family announcing the sad news

• Guest Jack Osbourne talks about his father Ozzy, and his thoughts on the paranormal

• They discuss the “crazy circles” of political discourse, as seen with Abdul El-Sayed fighting Jesse Watters

• Carolla calls CA Gov. Gavin Newsom disingenuous for promoting Trump Accounts while positioning himself for a presidential run and listing his mansion

📺 LEADING FOX NEWS

The Five

• Country music legend Dolly Parton passes at 80, President Trump declares all flags should be lowered to half-staff

• Jesse Watters calls out radical candidate Abdul El-Sayed for dodging questions on socialism, Islam

• House Minority Leader Hakeem Jeffries is eaten by his own for meeting with the Trump family

• LA Mayor Karen Bass missed more than half of all homeless meetings

• IL Gov. JB Pritzker gets laughed off of X for “governormaxxing”

FOX & Friends

• Heartfelt tributes pour in for country legend Dolly Parton

• Sen. Darline Graham wins her primary runoff in South Carolina

• The final witness will take the stand in the Lindsay Clancy trial today

• Michigan Senate candidate Abdul El-Sayed proposes a 7% wealth tax despite the top 10% of Americans already paying more than 70% of income taxes

• Today marks five years since the disastrous evacuation of Kabul, Afghanistan

• House Minority Leader Hakeem Jeffries is in hot water with fellow Democrats for meeting with Jared Kushner

• All mines have been removed from the Strait of Hormuz

• CIA Director John Ratcliffe visits Moscow

• A Chucky-masked fugitive is arrested after chasing people in Philadelphia

• Second Lady Usha Vance is interviewed on the importance of childhood reading, reacts to Abdul El-Sayed’s bigoted comments about their family

• Both President Trump and VP JD Vance will headline the GOP midterm convention in Dallas, TX next month

• Antisemitic streamer Hasan Piker becomes a major endorser of DSA candidates

• The Big Ten and SEC are banning pros from returning to college, following Dae’Quan Wright’s return to LSU from the Cleveland Browns

• Louisiana Gov. Jeff Landry explains how the state is positioning to become an AI data center hub

• Steve interviews midshipmen at the U.S. Naval Academy

• CTE has been determined to be linked to severe cognitive and behavioral decline, even death

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• Congresswoman Dingell: I am done, so don’t any reporter ask me about Hasan Piker. [X, Acyn]

• Soros-backed Philadelphia District Attorney Larry Krasner vows to “blow up” the White House ballroom “in an official ceremony” once Democrats take control of the government. [X, johnny maga]

• The WNBA store bans you from customizing a jersey with the name “Jesus Christ,” but allows you to make a jersey with names like “Muhammad” and “Allahu Akbar.” [X, LibsofTikTok]

• This is what happened in 2018 when ABC tried to goad Dolly Parton into attacking Trump [X, EndWokeness]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Dolly Parton’s cause of death revealed [FOX News]

• Darline Graham seals stunning upset in runoff [FOX News]

• Lindsay Clancy jury may bring ‘strange twist’ to verdict [FOX News]

Breitbart

• Trump Clears Hormuz Mines, Breaks Iran’s Grip: ‘Now the U.S. Controls It’ [Breitbart]

• Bessent Announces ‘Operation Economic Outcast’ to Isolate Iran [Breitbart]

• Dolly Parton, Country Legend, 10 Time Grammy-Winner, Dies at 80 [Breitbart]

Wall Street Journal Editorials

• The Metals Lobby’s Big Steal [WSJ Ed]

• Maryland’s Digital Tax Fiasco [WSJ Ed]

• Trump, Mail Ballots and the Supreme Court [WSJ Ed]

• A False End of the ‘Two-State Solution’ [WSJ Ed]

New York Post

• Affordability trumps all other issues in midterm battleground states, grassroots survey reveals [NYP]

• Companies owning their own AI and having sovereignty is the future: Palantir CEO [NYP]

• Podcaster Michael Knowles argues AOC’s egg freezing video ‘might as well have been a presidential campaign announcement’ [NYP]

Washington Free Beacon

• Multiple Abdul El-Sayed Donors Also Gave Thousands to Hitler-Praising, Jew-Hating Dan Bilzerian’s Congressional Run [WFB]

Washington Reporter

• Michael Whatley takes on “worst governor in the history of North Carolina” over public safety failures [Reporter]

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📣 Driving the Conversation…

1,399 words | 6 minute read | Written to be skimmable (13+ hours of media covered in The Brand Brief)

1. What Matters: … later you can live like no one else

2. New Media Voices: Meghan Markle, Hasan Piker, and Ilhan Omar

3. Leading FOX: Abdul El-Sayed, Enes Kanter Freedom, and Buc-ees

4. Trending: Dolly Parton, Abdul El-Sayed, and Sophie Cunningham

5. What the Right is Writing: Jesse Watters, Scott Bessent, and Abdul El-Sayed

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

Dave Ramsey may avoid overt political talk, but he remains a powerhouse in conservative media. His flagship show just hit #16 on Triton Digital’s podcast rankings and is the country’s second-largest nationally syndicated talk show, airing primarily on conservative and faith stations.

The bench at Ramsey Solutions extends beyond Dave. Personalities like George Kamel, Rachel Cruze, Jade Warshaw, and John Delony are rapidly growing their own massive audiences across social platforms and YouTube.

Known for his frank focus on fiscal conservatism and personal responsibility, Ramsey delivers finance, relationship, and business insights through an evangelical Christian lens. While many new media shows are quickly embracing sports betting and prediction markets, Ramsey remains vehemently opposed, recently calling betting apps a “portal to hell.”

And though his show isn’t explicitly political or interview-based, it served as a crucial media stop for Donald Trump in the lead-up to the 2024 election.

Speculation is growing that the retirement expert is planning his own exit, with the spotlight turning to his daughter and protégé, Rachel Cruze. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/24

• Kelly calls Meghan Markle and Prince Harry “grifters” and “box office poison,” for failed Netflix deals and Markle’s alleged political ambitions

• She describes the WNBA as a “soap opera drama” with players like Natasha Cloud and DeWanna Bonner prioritizing woke over the game

• Kelly details Karmelo Anthony’s extensive record of violence and threats, criticizes the high school’s negligence in failing to expel him

• Guest Michael Knowles dissects the woke ideology permeating institutions from California universities to sports

• Kelly touches on the tragic death of Hayden Panettiere, and criticizes Panettiere’s mother for denying her daughter’s mental health claims

The Isabel Brown Show - 8/24

• Brown argues Transportation Sec. Sean Duffy’s “The Great American Road Trip” show is a vital initiative to reignite American patriotism

• She references his successful recruitment of gamers for air traffic control roles, and thanks him for using his platform to talk about conservative families choosing colleges

• Brown celebrates the unexpected rise of Christianity and conservative values at more liberal universities, with record baptism rates at places like Catholic Newman Centers

The Michael Knowles Show - 8/24

• Knowles criticizes Hasan Piker’s grotesque dance routine making fun of the assassination of Charlie Kirk

• He argues VP JD Vance’s economic populism is firmly within conservative tradition, not socialism, and positions Vance as President Trump’s successor

• Knowles argues the decline in young men’s employment, leading to “stay-at-home boyfriends,” was by design due to DEI mandates and offshoring

• He observes a significant surge in religiosity, particularly Catholicism, among young people even on liberal campuses like Harvard University

• Knowles notes Democrats’ abandonment of working-class voters for social issues like “transing kids” and mass migration

Timcast IRL - 8/24

• Pool and guest Nick Freitas believe the proposed revocation of 200,000 visas and the potential deportation of Rep. Ilhan Omar are necessary steps to address the rampant abuse of asylum claims and visa overstays

• Pool criticizes the Hart-Celler Act of 1965 for fundamentally altering American demographics by prioritizing “third world” immigration

• They discuss how woke culture created both the WNBA trans debate and the Lindsay Clancy trial gender war

• The panel believes socialists like Hasan Piker and AOC actively seek the “complete dissolution of the American people” through policies like mass immigration and abortion

• Pool argues the U.S. no longer functions as a unified constitutional republic but rather as “two countries” with conflicting moral frameworks

📺 LEADING FOX NEWS

The Five

• Hasan Piker mocks Charlie Kirk’s assassination by singing AI song

• President Trump says rejecting data centers is a “mistake”

• Enes Kanter Freedom is ejected from a WNBA game, the Toronto Tempo introduces a new nonbinary turtle mascot

• CA Gov. Gavin Newsom promotes Trump Accounts in a potential 2028 political move

FOX & Friends

• Today South Carolina votes for their next senator, interim Sen. Darline Graham or Rep. Ralph Norman

• Socialist candidate Abdul El-Sayed dodges questions on women’s sports and trans issues by asking Jesse Watters if he is circumcised

• The prosecution believes Lindsay Clancy was lying about hearing voices

• Iran threatens action as their economy collapses due to heavy sanctions

• ICE arrests more than 1,300 illegal immigrants in the Washington, D.C. region

• Murdoch Children’s Research Institute is using gene therapy to reverse heart disease

• HHS Sec. RFK, Jr. is looking to give school cafeterias a MAHA upgrade

• The Buc-ee’s CEO says they are planning on expanding in “conservative, business-friendly states”

• VP JD Vance warns of the dangers of socialism in Brewer, ME

• Enes Kanter Freedom is kicked out of a WNBA game

• Families are spending on average more than $1,000 a year on youth sports

• Polls show solo dining is surging across the country

• Former VP Mike Pence is interviewed on Ukraine asking for more U.S. aid

• Far-left streamer Hasan Piker is facing backlash for antisemitism

• Dae’Quan Wright is returning to LSU football after getting waived by the Browns

• In the World Humanoid Games in Beijing, China, more than 2,000 robots compete from across 16 countries

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• Left-wing media and WNBA “sources” are now saying Sophie Cunningham might be “released” from her team at the end of the season. “Her future is suddenly in doubt.” [X, Daugherty]

• A message from the family of Dolly Parton. [X, Parton]

• New Mexico Democrat Gabe Vasquez says in his latest ad, “I learned that anything is possible with hard work watching my mother fight to pay rent and put food on the table.” Really? Gabe’s mom held corporate finance roles at GE, was a finance manager and comptroller in Mexico and then was a senior finance analyst in Indiana. [X, Guest]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Abdul El-Sayed battles Jesse Watters over billionaires, Sharia law in tense interview [FOX News]

• Smithsonian-linked museum in El-Sayed’s backyard puts America’s post-9/11 response on trial [FOX News]

• Dem mayor in hot seat over ‘unhinged’ move ‘hunting down’ property owners leasing to ICE [FOX News]

Breitbart

• El-Sayed Asks Jesse Watters if He’s Circumcised: Bizarre Rant Opposing Bans on Transing Children [Breitbart]

• Bessent Warns ‘Economic D-Day’ Awaits Recalcitrant Iran [Breitbart]

• Democrat Michigan Senate Nominee Abdul El-Sayed Suggested the U.S. Makes People Resort to Terrorism [Breitbart]

Wall Street Journal Editorials

• Trump Unleashes Scott Bessent on Iran [WSJ Ed]

• Trump to Ford Motor: Drop Dead [WSJ Ed]

• South Carolina vs. the 26th Amendment [WSJ Ed]

• The Dumbest Trade War Revisited [WSJ Ed]

New York Post

• Dem NY mayor whizzes off to Martha’s Vineyard a day after firefighter, gov’t worker critically hurt in gas explosion at city site [NYP]

• Inside the Penn State frat house drug ring — cocaine-and-molly-fueled parties, secret dealing rooms and brutal hazing [NYP]

Washington Free Beacon

• Abdul El-Sayed Doubles as Consultant for Health Nonprofit Led by ‘Scam Artist’ Accused of ‘Exploiting Medicare’ [WFB]

Washington Reporter

• Mexican cartel member’s arrest in Arkansas becomes election issue as Cotton hits Shoffner over call to defund ICE [Reporter]

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📣 Driving the Conversation…

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1. What Matters: Legacy media winning on new platforms

2. New Media Voices: Natalie Harp, Eric Swalwell, and the mRNA cancer vaccine

3. Leading FOX: Matt Calkins, Abdul El-Sayed, and Gavin Newsom

4. Trending: Lindsay Clancy, Karmelo Anthony, and generosity

5. What the Right is Writing: Eric Swalwell, Ro Khanna, and Haitians

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

While we spill a lot of ink on new media growth, legacy cable outlets post monster YouTube numbers. This week, FOX News touted its top spot, beating out MS Now and CNN.

According to Emplifi, the cable giants posted major YouTube view counts in July:

• FOX News: 324 million views

• MS Now: 246 million views

• CNN: 172 million views

New media is certainly growing on YouTube, but legacy cable is already entrenched, massive, and still expanding its footprint on the platform. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/20

• Kelly and guest Maureen Callahan theorize Prince Harry and Meghan Markle are fleeing America due to financial woes or even divorce, not politics

• True crime podcasters Arthur Aidala, Dave Aronberg, and Ashleigh Merchant join to discuss new texts in the Karmelo Anthony case proving he had murder on his mind

• They discuss whether people may be found guilty in the death of Hayden Panettiere, and if the DEA should be involved

• Kelly debates whether Lindsay Clancy should go to prison or a mental health facility, depending on if she is diagnosed with postpartum psychosis

Sara Gonzales Unfiltered - 8/20

• Gonzales exposes how the H-1B visa program is outsourcing jobs to India, impacting American employment

• She slams the “educated elite” for abandoning American education by using the H-1B program to import workers with fake degrees

• Gonzales details an investigation into WhatsApp and Telegram chats where H-1B visa holders allegedly hire proxy workers from India

• She references a video of a white woman leaving India due to “bad culture” and linking it to examples of immigrants polluting waterways and taking excessive freebies at Costco

• Gonzales criticizes Senate candidate Abdul El-Sayed for his alleged ties to terrorism and the DSA for hating the US Constitution

The Michael Knowles Show - 8/20

• Knowles argues Meghan Markle and Prince Harry’s return to the UK epitomizes liberalism’s pursuit of “appearance without substance” over genuine commitment to their role as royalty

• He condemns the legalization of assisted suicide in New York, drawing parallels to abortion arguments

• Knowles criticizes CNN for covering the disproven rumor that White House aide Natalie Harp is having an affair with President Trump

• He praises Transportation Sec. Sean Duffy and Rachel Campos-Duffy’s decision not to send their daughter to Harvard

• Knowles argues mass hysteria over the tragic Lindsay Clancy murder trial never would have happened without social media

The Alex Marlow Show - 8/20

• Marlow slams the media’s hysterical focus on Natalie Harp’s role with President Trump, dismissing it as a distraction from critical issues like former Rep. Eric Swalwell’s ties to Chinese spy Christine Fang

• He criticizes Florida candidate Angie Nixon’s radical agenda, including her support for government-funded dental care and a $25 federal minimum wage

• Marlow expresses skepticism about polls and emphasizes the importance of fielding strong conservative candidates, questioning Sen. Darline Graham’s knowledge of foreign policy

• He exposes the media’s obsession toward Treasury bond buyback programs, arguing they are routine and not a scandal

• Marlow celebrates the new mRNA-based cancer vaccine from Merck and Moderna, which he says is only possible with capitalism

TimcastIRL - 8/20

• Pool reacts as Eric Swalwell’s home and tech are raided amidst sexual misconduct allegations

• He argues the globalist agenda runs off of China’s totalitarian model to usher in a “corportocracy”

• The panel weighs the pros and cons of the new cancer vaccine by Moderna and Merck, noting the pervasiveness of big pharma, while condemning the treasonous actions of the US funding bioweapons labs in China

• They all address frustration with the “attention economy” and the decline of X’s revenue share

• Pool warns against the dangers of AI-powered surveillance, like Flock cameras and ALPRs

📺 LEADING FOX NEWS

The Five

• CA Gov. Gavin Newsom pretends he “doesn’t know” whether he’d be a good president

• DSA Co-Chair Ashik Siddique praises Fidel Castro to a Cuban CNN anchor, while DNC Chair Ken Martin excuses interparty concerns about the DSA by claiming Democrats are a “big tent” party

• A homeless camp overruns a student housing community by UC Berkeley, while LA mayoral candidates Karen Bass and Nithya Raman blame each other for the homeless crisis

• NYC Mayor Zohran Mamdani realizes his city-run grocery stores could destroy competition with local businesses

• Gen Z women are supposedly sick of men, while men still are hopeful about women

• An Amazon delivery drone dropped a package in a pool

• First Lady Melania Trump announces a partnership between Fostering the Future and IndyCar

FOX & Friends

• A charter plane crash in Alaska kills all eight passengers

• VP JD Vance says the War in Iran has entered a “new phase,” USS Lincoln returns to the U.S.

• Eric Swalwell’s California seat has been replaced by progressive Dr. Aisha Wahab

• Parents spend 432 hours a year accommodating picky eaters

• The feds foil an ISIS-inspired bomb threat in upstate New York

• Seattle Times columnist Matt Calkins resigns after more than ten years for not being allowed to publish a piece defending Sophie Cunningham

• New texts reveal Karmelo Anthony was fantasizing about murdering his girlfriend

• As the defense wraps in the Lindsay Clancy trial, she claims a male voice told her to murder her children

• Sen. Chuck Schumer breaks, supports DSA candidates Abdul El-Sayed and Angie Nixon, while far-left nominees struggle to gain black voter support

• A tornado tears through Dover, DE

• Loudon County, VA becomes the data center capital of America

• Prince William is allegedly blindsided by Harry and Meghan’s return to the UK

• Artemis III mission commander Randy Bresnik explains the upcoming low orbit flight that will test docking on the moon

• IndyCar driver Pato O’Ward shares his excitement for the upcoming Freedom250 race on the streets of Washington, D.C.

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• The Karmelo Anthony legal team is in shambles after bombshell texts came out that he fantasized about murder before killing Austin Metcalf. “How many bullets u want coming out of ur chest?” [X, Daugherty]

• Illegal alien from El Salvador Israel Flores Ortiz who sexually assaulted multiple girls while enrolled in public school, is set to be released from prison. [X, LibsofTikTok]

• When Christians use the word “generosity” they mean “generosity with your own money.” When progressives use the word “generosity” they mean “voting for the government to forcibly redistribute other people’s money.” [X, Howerton]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Fentanyl deaths plummet amid Trump’s sweeping crackdown [FOX News]

• Declassified FBI files reveal what agents knew about Eric Swalwell [FOX News]

• Pastor claims city is no longer ‘under American laws’ [FOX News]

Breitbart

• ICE Begins Repatriating Biden’s Haitian TPS Migrants: 161 Down, 300,000+ to Go [Breitbart]

• FBI Confiscates Eric Swalwell’s Electronic Devices at Airport [Breitbart]

Wall Street Journal Editorials

• Ro Khanna Gets a Wealth Tax Education [WSJ Ed]

• Darline Graham’s Taiwan Mistake [WSJ Ed]

• How the U.S. Went $40 Trillion in Debt [WSJ Ed]

• The Supreme Court’s Popular Mandate [WSJ Ed]

New York Post

• True scale of Meghan and Harry’s US political plans revealed — from request for Biden Oval Office meeting to eyeing Senate seat [NYP]

• Transportation Secretary Sean Duffy hopeful IndyCar Freedom 250 Grand Prix will ‘bring America together’ [NYP]

• Mamdani’s lefty guru Morris Katz racked up $14K in unpaid rent and left NYC pad in shambles [NYP]

Washington Free Beacon

• ‘Frankly, He Has Been Killed’: Angry Scholars From UK’s Top Academics’ Union Blame Jason Arday’s Death on Racist Mob, as ‘Race Realist’ Who Ignited the Firestorm Is Suspended [WFB]

Washington Reporter

• While Roy Cooper runs for Senate on affordability, North Carolina energy prices rose faster than those in neighboring states while he was governor [Reporter]

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📣 Driving the Conversation…

1,319 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)

1. What Matters: What has changed since 2024?

2. New Media Voices: Angie Nixon and Karen Bass

3. Leading FOX: IndyCar, Abdul El-Sayed, and Josh Shapiro

4. Trending: DSA and Nick Shirley

5. What the Right is Writing: Melania Trump, Simon & Schuster, and Byron Donalds

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

While podcast data is notoriously spotty (more on that here), we internally track YouTube data alongside Apple and Spotify rankings—an imperfect but superior picture to most.

Edison Research just compared its post-election 2024 data with Q2 2026 to track conservative podcast audience changes. Relying on listener survey data, they found:

• The Winners: Megyn Kelly (+115%) and Shawn Ryan (+107%) have seen substantial growth.

• The Steepest Declines: Dan Bongino (took a break to join the Trump admin) and Jordan Peterson (out with health issues) saw the biggest drop-offs. It is worth noting that Bongino is already back to being a top 25 news show on Apple and Spotify. Others are slightly up or down from the 2024 highs.

Bottom line: Conservative media is expanding and diversifying, fueled by new shows, a growing appetite for non-political topics, and the increased influence of clips. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/19

• Kelly slams DSA policies exemplified by Angie Nixon’s Florida primary victory, describing them as “unelectable” for their calls to abolish the US Senate, Pentagon, ICE, and Supreme Court

• She questions the electability of Kamala Harris for the 2028 presidential nomination despite her polling lead

• Kelly ridiculed Darline Graham’s lack of foreign policy knowledge during her South Carolina Senate special election debate

• She criticized The Guardian’s reporting on the Jason Arday scandal, while some left-wing influencers accuse conservative media of causing Arday’s suicide

• The panel agrees mainstream hopefuls like Gavin Newsom and Gretchen Whitmer are pushing left on issues like the wealth tax and abolishing the Electoral College to try to win the radical vote

The Ben Shapiro Show - 8/19

• Shapiro condemns the “Teen Takeover” trend that produces widespread urban violence by predominantly black teenagers

• He argues the societal fear of being labeled a racist for addressing cultural issues prevents effective punishment and accountability

• Shapiro believes the rise of single motherhood significantly correlates with higher rates of violent crime

• He argues cities’ proposed solutions, such as curfews and targeting organizers, are insufficient without a fundamental shift toward punishing bad behavior

Tony Kinnett Cast - 8/19

• Kinnett slams LA Mayor Karen Bass for the “Super Match Program,” which funnels taxpayer money into political campaigns

• He criticizes VA Gov. Abigail Spanberger for policies that have turned the state into a “sanctuary commonwealth,” directly linking her actions to a surge in crimes by illegal immigrants

• Kinnett looks into the UK government’s absurd poster campaigns “begging” migrants not to commit rape and child abuse

• He reacts to Democrat primary winner Angie Nixon quoting the “Marxist cop killer” Assata Shakur, while also ridiculing Abdul El-Sayed’s desperate attempt to appeal to black voters by claiming to be “African Jesus”

Making the Argument with Nick Freitas - 8/19

• Freitas reacts to Democrats’ internal “civil war,” exemplified by Angie Nixon’s socialist victory over Alex Vindman in Florida

• He praises Gov. Ron DeSantis’ unapologetic transformation of Florida from a swing state into a Republican stronghold

• Freitas criticizes the Florida Republican Party’s debate qualification rules, which could alienate voters by setting a prohibitive $10 million donation threshold

• He dissects the “terminally online” campaign of James Fishback, who prioritized edginess over clear articulation of core beliefs

• Freitas concludes by urging Republicans to learn from DeSantis’ model, and replace squishes like Mitt Romney with genuine conservatives

📺 LEADING FOX NEWS

The Five

• Florida Democrat gubernatorial nominee David Jolly says he rejects socialism and Rep. Jared Moskowitz wins against a DSA challenger, but radical Angie Nixon wins the Senate nomination

• Abdul El-Sayed’s campaign aide tries to compare Mike Rogers’ Michigan-made truck to KKK intimidation tactics

• PA Gov. Josh Shapiro restricts data center development, Jason Kelce stars in an anti-data center commercial

• The alleged ringleader of the Penn State fraternity drug dealing scandal, Agostino Abbatiello, pleads guilty and is denied bail

• Groupon now offers deals to go on a “mystery vacation,” destination undisclosed

FOX & Friends

• A psychologist testifies Lindsay Clancy can’t be held psychologically responsible for the murder of her three children

• President Trump threatens “economic D-Day” against Iran, House Majority Leader Steve Scalise reacts

• A pilot and two passengers died in a helicopter crash in Pennsylvania

• DHS confirms the captain in a fatal NY Harbor boat crash is illegal

• The federal trial against Meta resumes today

• Florida DSA candidate Angie Nixon backs a national rent freeze, while Rep. Jared Moskowitz is interviewed on beating a DSA challenger

• A manhunt is underway in the shooting of a Tucson, AZ police recruit and his fiancée

• Meghan Markle and Prince Harry are moving back to the UK after six years of complaining in America

• Sophie Cunningham reports that the WNBA needs bold leadership

• An illegal immigrant has been arrested for stabbing a Virginia mom to death

• Sen. Jon Ossoff is under fire for making affair accusations between Trump and one of his aides

• Karen Bass and Nithya Raman both fail to fix LA homelessness

• Melania Trump’s senior advisor Marc Beckman is interviewed on how the First Lady plans to use the Freedom250 race to support foster kids

• The Penn State drug ring allegedly used Cash App and Snapchat to conduct deals

• An Amazon drone accidentally dropped a package in a pool

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• LOL, NY citizens are going to pay to subsidize the 30%-off, city-run stores, and then also pay to subsidize all the stores around those city-run stores. And this is before the tax payers have bought any groceries for themselves. [X, Bateman]

• The California Democrat Legislature has formally passed the Stop Nick Shirley Act — sending it to Gov. Gavin Newsom for signature. [X, Daugherty]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Judge hands Trump, GOP major redistricting win [FOX News]

• Legal expert spots a problem for prosecutors in Lindsay Clancy trial [FOX News]

• Trump escalates ‘crushing’ economic warfare against Iran [FOX News]

Breitbart

• FL DSA Senate Candidate Praises, Quotes Marxist Cop Killer Assata Shakur [Breitbart]

• BBD: Fed Paper Finds Sectors Most Exposed to Tariffs Saw Productivity [Breitbart]

Wall Street Journal Editorials

• Trump, Canada Tariffs and USMCA [WSJ Ed]

• Moderna’s Road to a Cancer Vaccine [WSJ Ed]

• Ending the Syrian Nuclear Saga [WSJ Ed]

• Byron Donalds and Florida’s Future [WSJ Ed]

New York Post

• California clan that swindled $18M from COVID cash inspires Senate bill to crack down on ‘fraudster families’ [NYP]

• Melania Trump links up with IndyCar for foster kid scholarships — and a stylish new look [NYP]

• Apple News, Google promote outlets that endorse Dem presidential candidates — while shutting out Republicans: study [NYP]

Washington Free Beacon

• Simon & Schuster’s Disgrace [WFB]

Washington Reporter

• Reps. Claudia Tenney and Nicole Malliotakis warn Americans about the dangers of DSA-aligned Democrats [Reporter]

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📣 Driving the Conversation…

1,323 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

1. What Matters: A glimpse inside the business of media

2. New Media Voices: Clancy, Ossoff, and Arday

3. Leading FOX: Karmelo Anthony, Tyler Robinson, and Rosie O’Donnell

4. Trending: El-Sayed and Charlie Kirk

5. What the Right is Writing: Hasan Piker, Hayden Panettiere, Byron Donalds

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

We love media entrepreneurs.

Clay Travis is back with a candid look at the future of media as he announces his new publication, Sport & State. Having sold Outkick to FOX five years ago, he left the media giant earlier this summer when his contract wrapped up (more on that here).

He says the new venture will be “70% sports, 15% pop culture, and 15% where politics intersects with sports.”

Even more interesting than the launch is Clay’s 4,000-word retrospective and roadmap for the industry. He shares thoughts on FOX, sports and conservative media, ownership, AI, sports betting, live events, and written content.

If you have any interest in the business of media, it’s worth a browse. - NRB

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🎙️ NEW MEDIA VOICES

The Ben Shapiro Show - 8/18

• Shapiro condemns the “lib women on TikTok” for spreading the conspiracy blaming husband Patrick Clancy for the murder of his children, not the mother Lindsay Clancy

• He emphasizes the critical distinction between postpartum depression and the far rarer postpartum psychosis, and that pleading insanity doesn’t mean Lindsay is innocent

• Shapiro says it’s right to question whether Lindsay received proper mental health care in time before doing the unthinkable

• He criticizes some conservative men who dismissed all forms of postpartum depression as just selfishness

• Shapiro concludes with a review of the failed dating app Bumble, which was supposed to give women an advantage online

The Matt Walsh Show - 8/18

• Walsh disparages the vigil for Jason Arday in London, which he characterized as a “mass psychosis” and “anti-white” display

• He argues Arday, a Cambridge University professor who committed suicide, was a “fraudster” who fabricated data, plagiarized, and held an unearned position

• Walsh says far-left leaders like Lord Simon Woolley are using his death to push a “bankrupt ideology” of “social engineering” on racial disparities

• He reports some of the activists are demanding government regulation of media for exposing Arday’s fraud

The Sara Gonzales Show - 8/18

• Gonzales slams the radical ideology of Eman Abdelhadi, sister of Abdul El-Sayed, who uses her professor position to advocate for replacing capitalist societies with communes

• She exposed the “socialism with a smile” strategy employed by figures like Zohran Mamdani, AOC, and Ilhan Omar

• Gonzales points out the hypocrisy of marxist streamer Hasan Piker for speaking out against the rich while accumulating wealth himself

• She condemns the comments made by Democrat Sen. Jon Ossoff about President Trump and aide Natalie Harp, a cancer patient whose life was saved by Trump’s Right to Try legislation

The Liz Wheeler Show - 8/18

• Wheeler believes Elon Musk is rightly obsessed with guest Dr. Gad Saad’s research on “suicidal empathy” as the decline of the West

• She praises Mark Cuban’s defense of Musk’s wealth, highlighting the economic benefits of billionaires on job rates

• Saad explains how “maladaptively irrational altruism” fuels disastrous policies, from open borders to the “blank slate felon” concept which led to the death of Iryna Zarutska and countless others

• Wheeler argues religion is necessary to establish a baseline for right versus wrong, so it can’t be twisted to fit the needs of each person

• Wheeler says a spiritual revival rooted in Edmund Burke’s concept of an ordered society and God-given rights is necessary to defend freedom

📺 LEADING FOX NEWS

The Five

• James Carville claims he’s not worried about the DSA takeover because they’re a “pack of fools,” despite socialists winning the party primary even in Florida

• Sen. Jon Ossoff makes a sexist claim that a female White House aide is having an affair with President Trump

• Charlamagne tha God makes fun of the WNBA and Democrats for panicking over the trans athletes debate

• Rosie O’Donnell complains about moving to Ireland over Trump during her Jimmy Kimmel guest appearance

• All-you-can-eat buffets are closing nationwide due to lack of popularity

FOX & Friends

• Tyler Robinson’s defense attorneys are trying to claim the shooting posed no risk to the crowd at Utah Valley University

• Former Meta executives admits safety was an afterthought when designing online products

• Despite not even raising $1 million, socialist Angie Nixon wins the Florida Democrat Senate nomination against Alex Vindman

• Gen Z is reporting they struggle to repay friends

• Guest PA AG Dave Sunday explains how fraternity members ran a drug ring at Penn State, 14 charged

• Lindsay Clancy searched “postpartum psychosis symptoms” just three days before allegedly murdering her children

• A new ultrasound treatment is healing Parkinson’s tremors

• Police report rioting is ruining chances of families enjoying sporting events, as seen in New York City and Chicago

• Hayden Panettiere’s ex-boyfriend is visited by police, gives authorities her medication

• Dozens of looters steal from a singular liquor store in Los Angeles, while a man vandalized a Berkeley, CA church and attacked contractors with a metal pipe

• The family of Karmelo Anthony, sentenced for the murder of Austin Metcalf, demands a retrial

• A driver plunged into a Massachusetts swimming pool

• Data centers are the latest target by the far left in the AI race against China

• At least 95% of America is fiber-deficient, causing early-onset colon cancer

• Socialist Seattle Mayor Katie Wilson is facing a recall effort as crime skyrockets

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• Drag queens hosted an event where they mocked the brutal ass*ssination of Charlie Kirk. These people are in a death cult. [X, LibsofTikTok]

• The man who murdered a mother in Democrat Fairfax County, Virginia is confirmed as an illegal alien from El Salvador, let into the country under Biden. [X, Daugherty]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Far-left socialist wins massive Florida upset: Key takeaways from Tuesday’s primaries [FOX News]

• Republicans poised to sweep nearly every open statewide office amid unusual turnover [FOX News]

• Polling firm closes its doors after admitting bombshell election surveys were a hoax [FOX News]

Breitbart

• Trump Doubles Down on Hormuz Territory Claim as Iran Threatens Blockade [Breitbart]

• White House Lambastes ‘Theater Kid’ Sen. Jon Ossoff [Breitbart]

• Republican Pollster Finds Long-Term Trend of Polls Overestimating Democrats [Breitbart]

Wall Street Journal Editorials

• Disney Strikes Back Against the FCC [WSJ Ed]

• The Economic Case for European Air Conditioning [WSJ Ed]

• High Anxiety in the Bond Market [WSJ Ed]

• Medicaid and Transgender Treatments for Kids [WSJ Ed]

New York Post

• Trump admin moves to cut illegal immigrants off from four big tax credits [NYP]

• Cops pay visit to Hayden Panettiere’s boyfriend Brian Hickerson’s family home days after actress’ death [NYP]

• LA teacher claims she suffered serious health issues after getting fired for anti-Trump post: suit [NYP]

Washington Free Beacon

• Hasan Piker’s Wingman Brother Is Space Engineer With Security Clearances Who’s Worked on Air Force One and Nuclear ‘Doomsday Plane’ for Boeing [WFB]

Washington Reporter

• Why the Washington Reporter backs Byron Donalds to be Florida’s next governor [Reporter]

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📣 Driving the Conversation…

1,269 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)

1. What Matters: Leveling the playing field?

2. New Media Voices: Nickelodeon and Lindsay Clancy

3. Leading FOX: Lifeguards and Tuesday elections

4. Trending: Influencers, Clancy, and the DSA

5. What the Right is Writing: Kim Jong Un, Josh Turek, and Harvard

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

YouTube is the center of new media, so even minor tweaks create a major ripple effect.

On Monday, the platform announced a shift in how it counts long-form views. Historically, a view only registered after 30 seconds of watch time (a metric that will now be rebranded as an “engaged view”). Starting August 24, a view counts the moment a video begins playing.

This brings YouTube in line with X and TikTok. While comparing long-form videos to short clips isn’t an exact science, this update bridges the gap. Of course, critics will argue that none of this should count as views, and should just be called impressions. Either way, view counts will start soaring. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/17

• Kelly condemns Hollywood as a predatory industry that discarded actresses like Hayden Panettiere and Judy Garland

• She calls Nickelodeon a “disgusting cesspool of child abuse” and criticized “parent managers” like Panettiere’s mother for enabling it

• Kelly says Cambridge University’s DEI initiatives are to blame for the rise of Professor Jason Arday, whose fabricated biography included claims of muteness and brain tumors

• She criticizes Karen Attiah for her inflammatory social media posts and her subsequent victim narrative on Jim Acosta and Don Lemon’s shows

The Ben Shapiro Show - 8/17

• Shapiro argues the debate between Candace Owens and Andrew Wilson regarding Charlie Kirk’s death was a disastrous spectacle

• He says Owens used the tactic of making outrageous claims, then backtracking to vague assertions to rely on “vibes” over facts

• Shapiro reports Owens both demanded the benefit of the doubt for her own unsubstantiated beliefs while simultaneously accusing Erika Kirk of outright lying

• He expresses skepticism about the value of online debates, suggesting figures like Josh Hammer and Megyn Kelly should be wary of engaging with individuals who prioritize sensationalism over integrity

The Michael Knowles Show - 8/17

• Knowles condemns the embrace of figures like Luigi Mangioni, accused of murdering the United Healthcare CEO, and Hasan Piker, who claims America deserved 9/11

• He argues the Republican establishment is misreading the electorate, claims the public favors JD Vance for 2028 over Marco Rubio, while warning foreign bot accounts can skew popularity perceptions

• Knowles looks into a disturbing case where assisted suicide was used for organ harvesting in Australia, expresses concerns about medical ethics being subverted in the name of mental health and autonomy

• He emphasizes the need for Republicans to address current economic realities and the affordability crisis to win the midterm elections

The John Doyle Show - 8/17

• Doyle argues some women’s reaction to the Lindsay Clancy case exemplifies a self-centered “empathy” that absolves women of responsibility, especially evident by the creation of a GoFundMe

• He argues true crime TikTok has rotted the brains of outside viewers, causing people to accuse husband Patrick Clancy of murder despite Lindsay already pleading guilty by insanity

• Doyle questions the validity of postpartum depression versus the extreme postpartum psychosis

Timcast IRL - 8/17

• Pool argues President Trump’s threat to bomb Oman exposes the GOP’s vulnerability in the upcoming midterms

• The panel argues declining viewership across platforms, from YouTube to sports like the NFL, is not just about content quality but also a result of USAID allegedly astroturfing a global media empire

• Pool argues Democrats’ shift toward the DSA is a sort of new colonialism that projects progressive policies without real benefits

• They discuss the irony of Democrat influencer Dean Withers echoing the “believe all victims” until being accused of sexual assault

• Pool expresses concern over the weaponization of the mentally ill by those seeking power, while also criticizing the push for digital ID and age verification, which he calls a pretext to eliminate anonymous speech online

📺 LEADING FOX NEWS

The Five

• Rep. Hakeem Jeffries dismisses DSA concerns by saying Democrats have a “broad caucus”

• President Trump threatens to “bomb the sh– out of Oman,” and calls for Iran to surrender as the memorandum of understanding expires

• LA Mayor Karen Bass’ attempt to fix potholes backfires

• Sen. Bernie Sanders calls data centers “ugly,” “disgusting”

• More than half of Americans don’t take a lunch break, polling reports

FOX & Friends

• In the Lindsay Clancy murder trial, a mental health diagnosis is at stake

• President Trump invites heroic lifeguard Ryder Williams to the White House

• Penn State suspends the Delta Upsilon fraternity chapter for running a drug trafficking ring

• Actress Hayden Panettiere dies of a reported overdose

• DSA-backed Florida House candidate Oliver Larkin pushes to abolish ICE, as the state holds its primaries alongside Alaska and Wyoming

• Trump threatens to bomb Oman, as the 60 day ceasefire expires

• OpenAI launches a new version of ChatGPT for teens

• The WNBA admits it was wrong for security to force fans to cover their XX-XY shirts in favor of women’s-only sports

• IndyCar driver Kyle Kirkwood is interviewed in Times Square ahead of the Freedom250 race this weekend in Washington, DC

• The same company that put out false polls on the Los Angeles mayoral race also did for the Wisconsin primary

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• DSA member says the Constitution is an “obstacle.” “Hatred of the Constitution… the program gives us a roadmap to revolution and the obstacle we have to get over to have a revolution— the U.S. Constitution.” [X, LibsofTikTok]

• Lindsay Clancy fans have now raised nearly $1 Million after she admitted to killing her 3 children. [X, LibsofTikTok]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Democrat Party’s civil war heads to Florida, Alaska and Wyoming [FOX News]

• Hayden Panettiere wrote a haunting line about her ‘last breath’ [FOX News]

• Neonatologist sounds the alarm after state eliminates abortion limit [FOX News]

Breitbart

• Trump Doubles Down on Hormuz Territory Claim as Iran Threatens [Breitbart]

• Report: Iranians Facing 400% Inflation as U.S. Blockade Crushes Economy [Breitbart]

• Reddit Bans Sophie Cunningham’s Name from WNBA Forum over LGBT Controversy [Breitbart]

Wall Street Journal Editorials

• Trump Romances Kim Jong Un Again [WSJ Ed]

• Woke 2 Was Craaazy, Says the Judge [WSJ Ed]

• A Senate Food Fight on SNAP Welfare Waste [WSJ Ed]

• Michigan Prosecutes Five Noncitizen Voters [WSJ Ed]

New York Post

• Hayden Panettiere planned to see daughter Kaya, 11, in Ukraine before star’s death [NYP]

• Why male Gen Zers are dropping out of the US job market in droves [NYP]

Washington Free Beacon

• Judge in Harvard Antisemitism Case Was Anti-Israel, Anti-War Activist, McGovern Campaign Aide [WFB]

Washington Reporter

• Iowa Democrat Josh Turek criticizes billionaires while accepting their donations [Reporter]

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📣 Driving the Conversation…

1,350 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

1. What Matters: Embracing faith

2. New Media Voices: Perez Hilton, AOC, and the Nashville Balls

3. Leading FOX: Peggy Flanagan, Ben Shapiro, and Phil Whickham

4. Trending: SPLC fraud charges and Whatever

5. What the Right is Writing: Rosie O’Donnell, Francesca Hong, and Glenn Youngkin

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

Just days after adding Nick Freitas’ podcast, The Blaze is expanding its faith-centered roster with The Live Free Podcast with Josh Howerton.

As we recently noted, Howerton’s show is the fastest-growing podcast we track, surpassing 1 million YouTube subscribers in June.

His focus on faith and culture with a lighter dose of politics has resonated with audiences seeking deeper conversations. His momentum was further boosted by his appearance on Shawn Ryan’s podcast last week. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/11

• Kelly is joined by Dave Aronberg and Phil Holloway of The MK True Crime Show, Mark Geragos and Matt Murphy of In The Well, and Mark Eiglarsh and Jonna Spilbor of Positively Legal

• The panel argues the Lindsay Clancy case highlights the complexities of mental health in legal defenses, particularly postpartum psychosis

• Kelly slams online conspiracy theories surrounding the mysterious death of Nolan Wells, emphasizing the need for credible evidence

• The discussion turns to Jesse Butler’s case, where the implications of the Oklahoma Youthful Offenders Act raises concerns about the credibility of witness statements

• Kelly questions whether Perez Hilton’s livestream was a genuine plea for help or a publicity stunt affecting his custody battle

• The panel concludes that the legal system must prioritize mental health treatment failures, as seen in both the Clancy and Wells cases

The Ben Shapiro Show - 8/11

• Shapiro argues figures like Anthony Fauci have destroyed public confidence in health institutions, for better or worse

• He criticizes the World Professional Association for Transgender Health (WPath) for its controversial role in promoting minor medical transitions

• Shapiro questions the Trump administration’s move to space out childhood vaccine schedules and their alleged connection to autism

• He argues rising autism diagnosis rates could have to do with a mix of increased disability claims and environmental factors

The Brett Cooper Show - 8/11

• Cooper argues AOC’s decision to freeze her eggs publicly is a strategic move that intertwines her personal life with her political narrative

• She contrasts Matt Walsh and Allie Beth Stuckey’s criticism with how AOC’s move could connect with younger voters

• Cooper looks into the downsides, financially and for women’s health, when it comes to IVF and egg freezing

• She explains how AOC’s longstanding engagement to Riley Roberts, now ended, could impact her future political ambitions

The Sage Steele Show - 8/11

• Steele believes the WNBA’s current drama stems from the absurdity of its vague gender definitions, which allow men who identify as women to compete

• Guest Clay Travis proposes the idea of a franchise called the “Nashville Balls,” in light of the trans sports debate

• Steele criticizes Anthony Fauci for covering up pregnancy complications due to the COVID-19 vaccine

The Jeremy Boreing Show - 8/11

• Boreing argues the gathering of Shia Muslims in Dearborn, MI reflects a troubling trend of third-world thinking

• He extends his concern about Western values being undermined by online figures like Hasan Piker and Candace Owens

• Boreing criticizes the normalization of theft among young progressives, arguing this mindset is rooted in honor-shame cultures that prioritize loyalty over justice

• He says third world cultures value when dignity is sacrificed for tribal loyalty, whereas Christianity shaped Western individualism

📺 LEADING FOX NEWS

The Five

• MS Now’s Joe Scarborough admits Democrats are “fumbling” the midterms, as socialists like Francesca Hong shake up the party’s chances

• President Trump confirms he had to swap planes by being smuggled in a catering vehicle after an Iranian assassination attempt

• Homicides drop by 17% across American cities

• Democrat Michigan Senate candidate Abdul El-Sayed claims football promotes toxic masculinity

FOX & Friends

• Transportation Sec. Sean Duffy explains how air traffic control is being modernized

• Sen. Darline Graham and Rep. Ralph Norman head to a runoff election for the South Carolina Senate seat

• Progressive Peggy Flanagan wins the Democrat nomination for Senate in Minnesota, while socialist Francesca Hong loses in Wisconsin

• President Trump says the U.S. remains in total control of the Strait of Hormuz, secures the release of a Marine from Russia

• The NYPD says Rama Duwaji won’t have a police escort during her trip to Lebanon and Syria, after Zohran Mamdani claimed they’d join her

• Charlotte, NC is proposing curfews to fight “teen takeovers”

• Dethroned Miss North Carolina Brittany Boltinhouse is looking to pursue legal action

• Shake Shack is under fire after a viral video shows them allegedly raising prices on customers who don’t tip

• Ben Shapiro is interviewed on how candidates are coming out against Israel

• Lindsay Clancy, on trial for murdering her children, was taking 13 separate psychiatric medications

• Christian singer Phil Wickham is interviewed on his viral song “Everyday Hallelujah” and upcoming book

• Tyler Robinson’s attorneys try to claim there’s not enough evidence against him to go to trial for the assassination of Charlie Kirk

• Caitlin Clark defends WNBA coach Stephanie White

• Medicaid stops some funding toward gender transition surgeries for minors

• 89% of avocado oil products have cheaper oils included in them

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• Former SPLC CFO Heidi Beirich has been ARRESTED on federal fraud charges over an alleged scheme involving donor-funded payments to informants inside ‘white supremacist’ groups [X, Daily Caller]

• Marcos Iriarte-Valdez, the suspect accused of kiIIing 68-year-old Todd Stewart while he worked in his yard in California, was released from prison just 24 hours earlier. Not 24 years. Not 24 months. 24 hours. [X, LibsofTikTok]

• It’s just been announced that nationwide SNAP food stamps enrollment has plummeted by —5.3 million in the last year after new anti-fraud protections and work requirements. [X, Daugherty]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Democrat socialist Francesca Hong defeated in Wisconsin [FOX News]

• City sees homicides plummet amid Trump’s crime crackdown [FOX News]

• Trump responds to reports he switched planes to avoid threat [FOX News]

Breitbart

• Socialist Francesca Hong Beaten by WI Democrat Who Stopped Campaigning for a Whole Month: Pollsters Humiliated [Breitbart]

• Report: El-Sayed Attacked July 4 Fireworks, 2nd Amendment in Deleted Clips [Breitbart]

• Rosie O’Donnell: Being Gay ‘No Different than Being Left-Handed’ [Breitbart]

Wall Street Journal Editorials

• Trump Jabs at Vaccines for Children [WSJ Ed]

• Iran’s Trump Strategy—Dead or Alive [WSJ Ed]

• Glenn Youngkin Goes to Bat for School Choice [WSJ Ed]

• Who’s Really Holding Up the Gaza Deal? [WSJ Ed]

New York Post

• AOC doesn’t deny breaking up with fiancé, gives head-scratching response after posting egg retrieval video [NYP]

• Inside feds’ stealth mission to deport killers, rapists and child molesters before California sets them free [NYP]

• Manhattan rents reach a shocking all-time high amid Mamdani’s rent freeze and pied-a-terre tax threat [NYP]

Washington Free Beacon

• Photos Show Grinning Abdul El-Sayed Buddying Up With Nation of Islam Ministers Who Railed Against ‘the Jews,’ Defended Farrakhan [WFB]

Washington Reporter

• Catalina Lauf ahead in final days of House primary, poll shows [Reporter]

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📣 Driving the Conversation…

1,353 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

1. What Matters: Winning the war on Thanksgiving, 4th of July, and Christmas

2. New Media Voices: AOC, Enes Kanter Freedom, and Sophie Cunningham

3. Leading FOX: Francesca Hong, WNBA, and Fauci

4. Trending: Abdul El-Sayed and Candace Owens

5. What the Right is Writing: Fauci, Mamdani, Hong

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

Conservatives won the war on Christmas.

But new fronts have emerged, and conservative media readies for battle to defend America’s other favorite holidays.

In Wisconsin, Democrat gubernatorial candidate Francesca Hong called for the cancellation of Thanksgiving while celebrating a new holiday she created, the “Feast of the Feminine,” a “6 Course Dinner Inspired By Menstruation.” Even AOC is trying to distance herself, saying, “woke 1 was crazy.”

In Michigan, Democrat Abdul El-Sayed declared that 4th of July “fireworks suck” according to CNN, while also calling football “toxically masculine culture.”

The takeaway: Cultural battles over American pastimes drive conservative media far more than the standard political and policy debates of the day. They have a lot to work with these days. - NRB

Programming Note: The Brand Brief will be on holiday this Thursday and Friday.

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/10

• Kelly criticizes AOC for attempting to downplay her social policies by calling “Woke 1” crazy, and gives her thoughts on her freezing her eggs

• She slams the WNBA for its trans policy, which has led to former NBA players Enes Kanter Freedom and Royce White declaring their intentions to join the league, guests Sean Davis of The Federalist and Sohrab Ahmari of UnHerd react

• Kelly reviews the footage of Sophie Cunningham, who spoke against trans people in women’s sports, getting slapped by DiJonai Carrington

• She argues the American Pediatric Society and American Psychiatric Society have helped sway the public narrative on trans issues

• Kelly and guest Dr. Nathan Cofnas critique Cambridge University’s handling of academic integrity issues and DEI, particularly regarding professor Jason Arday

The Ben Shapiro Show - 8/10

• Shapiro argues the evolution from “Woke 1.0” to “Woke 2.0” represents a more insidious ideology that threatens American values and capitalism

• He says socialist politicians like AOC seek to paint America as the villain, while Black Lives Matter exacerbates crime rates

• Shapiro argues the roots of modern woke thoughts are grounded in Marxism, and promoted by modern figures like Robin DiAngelo

• He believes in a generational anger among millennials like candidate Francesca Hong and professor Ibram X Kendi

• Shapiro expresses concerns about contrasting public support for Ukraine versus Israel

The Matt Walsh Show - 8/10

• Walsh condemns the lack of mainstream media coverage on violent crimes committed by individuals like Di-Quan Hunt, who was let free by the same district attorney who freed Decarlos Brown in the filmed murder of Iryna Zarutska

• He argues racial dynamics affect prosecutorial decisions, particularly against white victims

• Walsh also argues efforts to defund police departments contribute to a criminal justice system in decline

Human Events Daily with Jack Posobiec - 8/10

• Posobiec argues the confirmation of AG Todd Blanche signals a shift toward a more aggressive stance against the left’s radical agenda

• He criticizes the DSA for their growing influence, particularly among younger voters enticed by promises of a better economy, and explains how projects like price-controlled grocery stores never work

• Posobiec emphasizes the need for stricter deportation policies, referencing the Haitians in Springfield, OH

• He celebrates Human Events’ Kenny Cody’s victory in the Tennessee State House primary

The Liz Wheeler Show - 8/10

• Guest investigative journalist Brandi Kruse shares her experience of being assaulted with wasp spray by Antifa members at a protest

• Wheeler criticizes the lack of accountability for political violence in blue jurisdictions, arguing the federal government must take action against violent left-wing groups

• They discuss the role of citizen sleuths like Andy Ngo, who utilize social media to identify suspects involved in attacks on journalists

• Wheeler points out the disparity in media coverage of left-wing versus right-wing violence, calling out figures like Don Lemon

📺 LEADING FOX NEWS

The Five

• DSA Co-Chair Megan Romer struggles to define “tax the rich,” while AOC distances herself from socialist candidate for Wisconsin governor Francesca Hong

• Michigan Senate candidate Abdul El-Sayed gets a “really warm” phone call from Barack Obama

• Two former NBA players announce interest in joining the WNBA, to put the trans athlete policy to the test

• Joy Reid claims Black Americans joining the GOP are looking to “humiliate your own people”

FOX & Friends

• Socialist Francesca Hong and David Crowley battle it out for the Democrat nomination going into the Wisconsin gubernatorial race

• The Fauci files prove he had concerns about pregnant women taking the Covid vaccine as early as 2021, while President Trump signs an executive order to space out the vaccine schedule for children

• A WNBA player tries to blame white privilege for why she was ejected from a game for hitting Sophie Cunningham

• DSA Chair Megan Romer calls the October 7th attacks “largely inevitable”

• New reports show Secret Service used a catering truck and decoy plane to prevent an Iranian attack on the president

• Luigi Mangione returns to court today

• Huddlemaxx creator Ryan Kellermeyer is trying to cut the cost of sports streaming by 60%

• More than 120,000 Flock cameras are reading license plates across 49 states, creating privacy concerns, CEO Garrett Langley reacts

• Weighing a 2028 run, AOC claims “Woke 1 was crazy”

• The Brink of War actor JK Simmons explains his role in the movie on the Reagan-Gorbachev talks

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• Candace Owens cannot pronounce the word “Gibraltar.” [X, Pavlou]

• Before launching his campaign, Abdul El-Sayed removed 100+ YouTubes from 2022-2024. Transcripts show him floating replacing the 2nd Amendment, urging an end to July 4th fireworks, blasting GOP focus on the border. [X, Kaczynski]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Pentagon makes shift as repeated conflicts drain US stockpiles [FOX News]

• Fauci’s ‘truly sick’ private texts exposed [FOX News]

• Mamdani’s luxury-home tax rollout gets derailed [FOX News]

Breitbart

• Ceuta: At Least Five Underage Girls Raped in Aftermath of Migrant Invasion [Breitbart]

• Flagrant Foul on Fever’s Sophie Cunningham Draws Attention of Florida [Breitbart]

• Dems Pressure Bankhead Family to Oust from MT Senate Race [Breitbart]

• Trump: It’s Amazing Establishment Media Won’t Ask Questions About Vaccines [Breitbart]

Wall Street Journal Editorials

• Trump’s Blockade Keeps the Economic Pressure on Iran [WSJ Ed]

• The New College Race Preferences [WSJ Ed]

• A Welcome Trump Restart for Head Start [WSJ Ed]

• Will the Yen Need Saving Again Soon? [WSJ Ed]

New York Post

• California dad goes on hunger strike after son was ‘abducted’ and taken to Kazakhstan [NYP]

• Confusion as NYPD denies City Hall claim Mamdani’s wife will get police escort on Syria, Lebanon trip [NYP]

Washington Free Beacon

• Move Over, Thanksgiving: Francesca Hong Hosted ‘Feast of the Feminine,’ a ‘6 Course Dinner Inspired By Menstruation’ [WFB]

Washington Reporter

• White House, leaders hail BMS ‘game changer’ $2.3 billion investment as sign Working Families Tax Cut is delivering [Reporter]

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📣 Driving the Conversation…

1,218 words | 5 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

1. What Matters: Calling the left’s bluff

2. New Media Voices: Muslim Brotherhood and Anthony Fauci

3. Leading FOX: Francesca Hong and Abdul El-Sayed

4. Trending: Chicago and Hasan Piker

5. What the Right is Writing: Russian Drones and James Talarico

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

No topic rallies the right like the issue of men playing in girls’ sports, and conservative voices are finding increasingly creative ways to highlight the issue.

Clay Travis offered $10 million for a high school boys team to play a WNBA squad, while former NBA star Enes Kanter Freedom went a step further by declaring for the WNBA draft. Meanwhile, female athletes like Sophie Cunningham and Aryna Sabalenka earned widespread praise from conservatives for standing up to protect women’s competitions.

With public sentiment overwhelmingly on their side (this is an 80/20 issue), expect conservatives and athletes alike to keep calling out the left’s absurdity until real changes are made. - NRB

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🎙️ NEW MEDIA VOICES

The Ben Shapiro Show - 8/6

• Shapiro argues Tucker Carlson’s announcement about a potential third-party launch fell flat, revealing his approach lacks realism

• He criticizes Carlson for likening debt to slavery, and also questions Vice President JD Vance’s economic philosophy

• Shapiro calls for honesty in politics, criticizing conspiracy theories and advocating for wisdom and education for future generations

The Isabel Brown Show - 8/6

• Brown argues America’s affordability crisis is epitomized by the skyrocketing cost of burritos, both at restaurants and the grocery store

• She blames Joe Biden for rising inflation, which she says has been hard to reverse under the Trump admin

• Brown acknowledges that Gen Z can overspend on luxuries, while also emphasizing the cost of groceries and rent has skyrocketed past wage growth

Sara Gonzales Unfiltered - 8/6

• Gonzales argues Abdul El-Sayed’s recent victory in the Michigan Senate primary shows Democrats are willing to embrace socialists and candidates with ties to the Muslim Brotherhood

• She notes the red-green alliance between socialists and Muslims, after Sayed received $115k in donations from terror-affiliated groups

• Gonzales slams how the Biden admin handled a now-unveiled Maricopa County, AZ election scandal

• She celebrates Anthony Fauci being held in contempt of Congress

• Gonzales explains how she was attacked by a James Talarico supporter at a Ken Paxton for Senate rally

Timcast IRL - 8/6

• The panel agrees President Trump’s executive order to end birthright citizenship is a necessary step to combat birth tourism, guest Araceli Martinez reacts

• Pool argues outlets like the Washington Post spread misinformation about DEI to make it sound like it’s about racism

• They express frustration over Sen. Mitch McConnell’s recent health issues as the GOP battles to pass key legislation before midterms

• The panel discusses if another creepy clown video is an omen

• They discuss the side effects of Ozempic the public is choosing to ignore

📺 LEADING FOX NEWS

The Five

• Michigan candidate Abdul El-Sayed tries to say, “I’m not a socialist, I’m a scientist,” lies about both claims

• Anthony Fauci could face criminal charges after the Senate ruled he is in contempt of Congress, = DOJ confirms they have been issued a referral

• Sen. Bernie Sanders claims “no serious person” wants to defund the police, despite multiple of his endorsed candidates calling for this

• NYC Mayor Zohran Mamdani was booed off stage at an NYPD event

• Wisconsin gubernatorial candidate Francesca Hong backtracks on abolishing Thanksgiving, now calling it her favorite holiday

FOX & Friends

• Democrat Justin Pearson advances in his congressional race, while Sen. Marsha Blackburn wins the GOP nomination for Tennessee governor

• NYC Mayor Zohran Mamdani was booed at a Staten Island NYPD event

• Francesca Hong flips her position on abolishing Thanksgiving and defunding the police to win over moderate Democrats

• A college sports bill heading to Congress may not have provisions necessary to defend women’s sports

• Meta has been ordered to pay $567M in a child online protections case

• The University of Michigan gets rid of first semester freshman grades

• President Trump signs an executive order to crack down on birth tourism, MN Democrat Sen. Amy Klobuchar tries to claim she’s tough on the border

• Iran and the U.S. get closer to reopening the Strait of Hormuz

• ICE arrests more than 1,200 illegal immigrants in Georgia

• A Texas children’s hospital must pay a $10M settlement after illegally medically transitioning minors

• The country lost 23,000 jobs in July while unemployment falls to 4.1%

• Some protesters seek to ban Flock cameras, arguing they are an invasion of privacy and don’t deter crime

• The Major League Pickleball Playoffs begin in Carrollton, TX today

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• “I am a Sharia law survivor from Iran.” Christian refugee in McKinney, TX begs City Council not to let a 5 acre Islamic center in. [X, End Wokeness]

• Hasan Piker goes on an unhinged rant on prison abolition slandering law-abiding Americans: “I’m 100% closer to the prison abolitionist perspective...[Americans] fantasize about the violent crimes...Americans sometimes literally feel like they want to be the rapist murderers.” [X, RNC Research]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Curators behind controversial Smithsonian exhibit built careers on race [FOX News]

• Lawsuit claims Maryland rushed redistricting ballot plan after legal deadline passed [FOX News]

• Crowd chants ‘nobody wants you’ as Mamdani cuts remarks at police event short [FOX News]

Breitbart

• America Shed 23,000 Jobs in July, Unemployment Falls [Breitbart]

• Moderate Dems Gear Up for ‘War’ with Democratic Socialists [Breitbart]

• Peter Schweizer: One Third of Democrats Now Call Themselves Socialists [Breitbart]

Wall Street Journal Editorials

• Trump Fixes a Biden Medicare Trick [WSJ Ed]

• The Crypto Lobby Objects on the Clarity Act [WSJ Ed]

• The FDA, Replimune and a New Flu Shot [WSJ Ed]

• Russia’s Drones Test Europe’s Defenses [WSJ Ed]

New York Post

• How Corey Lewandowski is plotting return to Trump orbit with lover Kristi Noem at his side: sources [NYP]

• Fauci’s fed-up wife flips the bird as ex-top doc miserably takes out trash hours after contempt vote [NYP]

Washington Free Beacon

• James Talarico Headlined Pride Event Alongside 11-Year-Old Child Drag Queen ‘Kween Kee Kee’: ‘Absolute Cutest and Youngest of Our Drag Performers’ [WFB]

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📣 Driving the Conversation…

1,078 words | 5 minute read | Written to be skimmable (10+ hours of media covered in The Brand Brief)

1. What Matters: The burrito debate

2. New Media Voices: Abdul El-Sayed and Lindsay Clancy

3. Leading FOX: Anthony Fauci and Michael Moore

4. Trending: Francesca Hong and Maricopa County, AZ

5. What the Right is Writing: Chris Pappas and Zohran Mamdani

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

The right engaged in a delicious proxy war over the cost of burritos this week. Michael Knowles summarized the competing sides of the argument well: traditional vs populist conservatives (see clip above). The debate about the cost of burritos is partly about affordability messaging, but it is a deeper look at how the right views the role of government.

What’s next: The burrito war is a preview of what’s coming in 2028. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/5

• Kelly and guest Mark Halperin argue Abdul El-Sayed’s narrow victory over Haley Stevens in the Michigan Democrat primary signals a significant shift toward socialism

• She says independent voters and the gender gap could affect Ken Paxton’s campaign against James Talarico

• Kelly points out the potential emergence of a new political movement led by Tucker Carlson

• She criticizes the influence of AIPAC on both parties’ campaigns

The Michael Knowles Show - 8/5

• Knowles highlights the rise of the DSA, including in Midwest states

• He underscores comedian Bill Maher’s surprising shift towards potentially supporting Republicans as Democrats radicalize

• Knowles says the Cambridge City Council reinstating gunshot detection technology fails to address the root causes of crime

• Using Nick Fuentes as an example, he says there is a troubling ideological divide within conservatism

Relatable with Allie Beth Stuckey - 8/5

• Stuckey argues Lindsay Clancy’s murder trial highlights the tragic intersection of motherhood and mental health

• She argues the lack of communication among healthcare providers was a critical failure in managing Lindsay’s psychiatric medications

• Stuckey calls for stronger FDA warnings regarding SSRIs, particularly for pregnant and postpartum women

• Stuckey questions the fairness of holding a mentally ill individual fully accountable for such horrific acts

• Husband Patrick Clancy has shared poignant memories of Lindsay as a loving mother before her mental health deteriorated

The Riley Gaines Show - 8/6

• Gaines criticizes the misuse of taxpayer funds via fraudulent adult daycare centers

• Guest Nick Shirley says fraud helps skew voting and benefits certain politicians like NY Gov. Kathy Hochul and MN Gov. Tim Walz

• Gaines criticizes the role of NGOs, especially the DSA, in perpetuating fraud

• Shirley explains how fraudsters have threatened his life for exposing billions in criminal activity

After Party with Emily Jashinsky - 8/5

• Guest Drea de Matteo talks about her Emmy-winning career and her podcast “ULTRAFREE”

• Jashinsky criticizes Perez Hilton for his controversial behavior, calling attention to the darker aspects of fame and the pressures faced by celebrities like Ariana Grande

• She discusses the $20 burrito debate on X, and how it underscores the economic frustrations of younger generations, compared to unconcerned Boomers

• Jashinsky points out the troubling connections between Anthony Fauci and intelligence agencies

📺 LEADING FOX NEWS

The Five

• President Trump describes the wave of communist candidates as “ashes, junk, filth,” after Michigan DSA candidate Abdul El-Sayed narrowly defeats Democrat Haley Stevens

• Michael Moore calls for the far-left to overthrow “establishment hacks”

• Trump focuses on tax cuts in Las Vegas ahead of midterm elections

• Texas Democrat candidate James Talarico attempts and fails to represent masculinity

FOX & Friends

• Anthony Fauci faces a contempt of Congress vote live over pleading the fifth during his Covid testimony

• The Democrat establishment caves to extremist Michigan Senate candidate Abdul El-Sayed

• 72% of Gen Z says they have had to delay marriage, children, moving out, or home ownership due to financial constraints

• Tennis star Coco Gauff backs gender testing requirements

• A South Carolina judge dismisses Alex Murdaugh’s lawsuit against a former court clerk

• The FAA is looking into a safety incident between Marine One and a passenger jet

• Mike Pompeo reacts to Iran’s agreement with Oman

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

• I asked counterterrorism expert Kyle Shideler whether the Muslim Brotherhood partners with the Democratic Socialists of America. His answer: Yes. [X, Cruz]

• New York arsonist who set a 174-year-old historic church on fire is arrested. Homeless with multiple prior arrests. [X, End Wokeness]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

• Paul says he has the numbers to nail Fauci with contempt [FOX News]

• Trump reveals what stopped ‘biggest attack since World War II’ on Iran [FOX News]

• Vance unmasks progressive ‘redistribution’ threat to workers [FOX News]

Breitbart

• Democrat Establishment Declares ’War’ on DSA [Breitbart]

• Joe Gruters: Creeps, Freaks, and Cousin-Kissers: The Dems’ Midterm Ticket [Breitbart]

• El-Sayed on Piker: Not That Focused on Who Campaigns With Me, Want Stevens to Campaign With Me [Breitbart]

Wall Street Journal Editorials

• The March of the El-Sayed Democrats [WSJ Ed]

• Will Trump Leave Ukraine Without Patriots? [WSJ Ed]

• Colorado Progressives Hike the Tax Slope [WSJ Ed]

• Clarity for Crypto, Sort Of [WSJ Ed]

New York Post

• ‘The View’ doesn’t want ‘pain in the ass’ Meghan McCain to return for 30th anniversary: sources [NYP]

• Xavier Becerra’s migrant child record back in spotlight after adviser alleges dozens of deaths [NYP]

Washington Free Beacon

• Mamdani Backs Squatters’ Rights in Video Demonizing ‘Billionaire’ Jewish ‘Slumlord’ [WFB]

Washington Reporter

• Rep. Chris Pappas flipped vote on a rideshare provision that benefits his husband’s employer [Reporter]

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📣 Driving the Conversation…

1,273 words | 5 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

1. What Matters: Joining one of the big four

2. New Media Voices: Aryna Sabalenka, Francesca Hong, and Aaron Rodgers

3. Leading FOX: Abdul El-Sayed, Aaron Farinacci, and Caitlin Clark

4. Trending: Hasan Piker and Mamdani

5. What the Right is Writing: Jand Fonda, Francesca Hong, and Newsom

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

Launching a successful podcast is hard; doing it alone is even harder. That’s what makes Nick Freitas’ rise and his announced move to The Blaze so remarkable.

A former Green Beret and state politician, Freitas spent six years building a 1.5 million-subscriber YouTube audience as an independent host. What set him apart was his mix of gruff conservative commentary, discussions on faith and fatherhood, and willingness to challenge right-wing provocateurs like Tucker Carlson and Candace Owens.

Most top conservative hosts launched their brands within conservative powerhouses: Owens and Brett Cooper at The Daily Wire, Carlson and Megyn Kelly at FOX News. Freitas proved you can build a massive footprint solo, but his jump to The Blaze shows that even top-tier independents need the force multiplication of an established media ecosystem to hit the next level. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 8/4

• Kelly criticizes the DSA’s growing influence on Democrats, citing the Michigan primary as a clear example of progressive-establishment tension

• She argues Wisconsin gubernatorial candidate Francesca Hong deserves backlash over controversial views on race, and makes fun of Maine Democrat Troy Jackson for marrying his cousin

• She looks into the battle between Rep. Max Miller and his former father-in-law Sen. Bernie Moreno

• Kelly calls Cambridge professor Jason Arday’s plagiarism scandal a failure of academic integrity

• Kelly thanks tennis star Aryna Sabalenka for supporting women’s sports

• Guest Roland Orzabal tells the story behind his band Tears for Fears

The Matt Walsh Show - 8/4

• Walsh argues the WNBA is financially dysfunctional, overly reliant on the NBA, and is less talented than a boys’ high school basketball team

• He praises Sophie Cunningham for opposing gender ideology despite facing harassment in a toxic environment, while questioning Caitlin Clark’s attempt to remain neutral

• Walsh argues ESPN commentators have promoted “inclusivity” at the expense of competitive integrity

After Party with Emily Jashinsky - 8/4

• Guest Meghan Daum talks about losing her home in the Palisades Fires, and how California refuses to combat the homeless crisis

• Jashinsky and Daum discuss how “raw milk politics” have made it to the mainstream, after quarterback Aaron Rodgers slammed Anthony Fauci

• They thank HHS Sec. RFK Jr. for calling out CNN’s Dana Bash on air for promoting fear during the pandemic

• Jashinsky discusses how WNBA player Sophie Cunningham faces backlash for her comments on transgender athletes

• She ties young adult mental health to the influence of social media and celebrity culture, referencing Ariana Grande’s frail appearance

Making the Argument with Nick Freitas - 8/4

• Freitas announces he is joining Blaze Media

• He notes a declining voter registration edge for Democrats in swing state Pennsylvania despite fundraising by Gov. Josh Shapiro

• Freitas stresses voter integrity and the need for the Pennsylvania Senate to check Act 77 rules to prevent a Democrat advantage

• He praises Citizens Alliance for America for proactive door-knocking, contrasting it with Democratic reliance on mail-in ballots

Pod Force One with Miranda Devine - 8/5

• Devine argues the U.S.-China space race highlights America’s need to reclaim space leadership via NASA’s Artemis program

• Guest Jared Isaacman, NASA administrator, shares his space journey and the emerging role of private industry toward NASA’s goals

• He praises Elon Musk while also acknowledging NASA has lost talent to private competitors, says they plan to build a future moon base

• Isaacman says discovering microbial life on Mars has motivated further exploration of living outside Earth

📺 LEADING FOX NEWS

The Five

• Socialist candidate for Wisconsin governor Francesca Hong can’t tell CNN whether she takes back her “cancel Thanksgiving” statement

• Abdul El-Sayed is one of the first major socialist senate candidates in the 2026 midterms

• President Trump tells Iran they have one last chance to negotiate before “decapitation”

• Rosie O’Donnell makes a return to The View after fleeing the country

• Helicopter parents are showing up to their kids’ job interviews

FOX & Friends

• Abdul El-Sayed’s win in the Michigan primaries shows the radical direction of Democrats, while Republican John James will face Jocelyn Benson in the governor’s race, Mike Rogers reacts

• Wisconsin DSA candidate Francesca Hong refuses to disavow her post canceling Thanksgiving, former VA Gov. Glenn Youngkin reacts to the upcoming primaries

• A man has been arrested for an assassination attempt against President Trump in California, as he visits to slam the state’s leadership

• Bryan Kohberger gets a new lawyer for his plea challenge

• The Senate is holding a hearing investigating the Muslim Brotherhood’s influence in America

• Caitlin Clark avoids giving an opinion on the trans sports debate in light of backlash against Sophie Cunningham

• Inflation is causing people to not be able to afford to date

• NASA Administrator Jared Isaacman is interviewed on moon base plans

• Aaron Farinacci has been arrested for first-degree arson in Spokane, WA

• Cyberattacks have targeted water systems in at least 12 states