Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in the conservative media ecosystem - FOX News, podcasts, and more.
Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,363 words | 6 minute read (14+ hours of media covered in The Brand Brief)
What Matters: Long-form Mondays
New Media Voices: Rogan, Shapiro, Von, and Clark
Leading FOX: Trump on 60 minutes, Nigerian Christians, VA elections
Trending and Pouncing: Newsom, Obama, and Beto
What the Right is Writing: Future of Heritage, Mamdani, and Jennifer Lawrence
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
Welcome back to long-form Mondays. We are still experimenting with the Monday editions of The Brand Brief, but we hope you find the interview-style podcast summaries valuable (would love your feedback). Plus, we included Ben Shapiroâs latest episode because his thoughts on the Kevin Roberts saga are worth your time.
Election day is tomorrow in NYC, VA, and NJ, so expect that to dominate the conservative media ecosystem. We will have an election preview in tomorrowâs edition. Stay tuned! - NRB
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đď¸ NEW MEDIA VOICES
The Ben Shapiro Show - 11/3
Shapiro argues the Republican Party is being purposefully fractured by the far-right commentator Nick Fuentes, who is known for his hateful views toward women, Jewish people, and minorities
While he supports Tucker Carlsonâs freedom of speech, Shapiro argues platforming extreme figures like Fuentes only gives them and their ideas more power, normalizing them
When the Heritage Foundationâs President Kevin Roberts released a video defending Carlsonâs actions, Shapiro said he favored his friend Tucker over maintaining integrity to conservative principles
The Joe Rogan Experience
Avi Loeb, a theoretical physicist at Harvard, talks about the potential of extraterrestrial life.
Country singer Miranda Lambert explains the music industry and her life outside of singing
Dr. Andrew Gallimore, a neurobiologist, covers the effects of psychedelic drugs on the human brain
Elon Musk talks about online censorship and the nihilism of woke ideology, illegal immigration, and the future of AI
Last Weekend with Theo Von
Comedian and actor Andrew Santino shares various funny short stories, internet drama, including Theo Vonâs mention of suicide onstage
The Shawn Ryan Show
Jon Delaney, founder of Real News No Bullshit, talks about how his Instagram page was created to fight the sensationalism of COVID news
YouTuber MrBallen shares how heâs used his supernatural storytelling platform to raise money for victims of violent crimes
In a bonus episode, MrBallen tells two haunting stories around the campfire to celebrate Halloween
Culture Apothecary with Alex Clark
Founder of the air scrubber company Jaspr, Mike Feldstein explains the correlation between indoor air quality and health issues
Author of Age Like a Girl, Dr. Mindy Pelz argues that a womanâs 30s are critical for ensuring a slow, smooth transition into menopause
đş LEADING FOX NEWS
A look inside the FOX editorial decision-makingâŚ
FOX & Friends
Obama campaigns with both Sherrill and Spanberger, while Gov. Youngkin rallies and does FOX interview with Sears
Disgraced Democrat AG candidate Jay Jones returns to the stage for one final night to promote VA governor candidate Abigail Spanberger
Trump suggests potential military intervention in the persecution of Nigerian Christians after pop singer Nicki Minaj thanked the president on X for raising awareness
On 60 Minutes, Trump talked about his frustrations with the government shutdown and wanting to end the filibuster
A manhunt is underway for two suspects responsible for an explosion in a Harvard Medical School building
Socialist and lead candidate for NYC Mayor Zohran Mamdani concludes his campaign by making guest appearances at downtown clubs
While Obama offers to âmentorâ Mamdani, he did not choose to endorse him or appear at campaign rallies
Guest Piers Morgan promotes his new book Woke is Dead, which talks about the end of the dangerous ideology after the 2024 election
Erika Kirkâs first interview since her husbandâs assassination will be released on Jesse Watters Primetime this Wednesday evening
Guest U.S. Ambassador to the U.N. Michael Waltz explains Trumpâs threats of military action in Nigeria
Federal judges block National Guard deployment to Portland, demand Trump reinstate SNAP benefits during shutdown
NYC sets an early voting record with more than 735,000 votes cast already
Former NFL player Tim Tebow is interviewed about his new book Look Again, a motivational story about discovering your worth through God
FOX Newsroom
As Obama makes multiple last-minute appearances on the campaign trail, he offers a call of support to socialist candidate Mamdani
The day before Election Day, key Democrat figures like House Minority Leader Hakeem Jeffries show hints at ideological party fractures
Trump confirms he wants to bring back nuclear testing on his 60 Minutes interview
On Air Force One, Trump says the U.S. is weighing military intervention against the persecution of Nigerian Christians
The DC mayor places a night curfew on the cityâs teens until at least the spring
Liberal figures like George Clooney still defend the closed primary process after Biden dropped out of the race
Democrats remain confident that California Gov. Newsomâs Prop 50 will pass, destroying multiple Republican seats in rural counties
Treasurer Scott Bessent was interviewed on CBSâs Face the Nation about the added effect of the government shutdown on military families
As the shutdown continues, the Department of Transportation warns about additional airport travel delays
Speaker of the House Mike Johnson delivered another address condemning the Democratsâ failed leadership during the shutdown
New York Democrat Rep. Tom Suozzi is interviewed on why heâs not backing Mamdani for NYC mayor
Trump argues liberal judges are hindering results with ICE raids
đż TRENDING AND POUNCING
Tomorrowâs news today: highlights from the conversation on the right and what conservatives are âpouncingâ onâŚ
Gov. Gavin Newsom: âThere is nothing I dislike more than a politician who sits there and lies to you.â [X, LeadingReport]
Michelle Obama complains: âWe didnât get the grace that I think some other (first) families have gotten.â [X, Lensman]
Beto OâRourke: âFâ the rules, we are going to win whatever it takes.â [X, RNC Research]
President Trump: âI will tell you, a lot of people want me to run, but the difference between us and the Democrats is we really do have a strong bench.â [X, Johnson]
Thank you to The President & his team for taking this seriously. God bless every persecuted Christian. Letâs remember to lift them up in prayer. [X, Minaj]
Voto Latino Prez: âWhen they see Barack Obama, people remember a time in America where there was unity.â [X, Lensman]
đď¸ WHAT THE RIGHT IS WRITING
Leading FOX News Digital
âRadicalâ Mamdani hit with scathing 11th-hour report exposing alleged dangers if he wins [FOX News]
Trumpâs influence looms large as candidates make final push in crucial 2025 elections [FOX News]
Central Valley residents fear Democratsâ plan to âcarve outâ Republican areas [FOX News]
Top of Breitbart
Nigerian President Denies Jihadist Slaughter, Wants to Meet with Trump [Breitbart]
Trump Warns U.S. Military âMay Very Wellâ Go into Nigeria âGuns-a-Blazingâ [Breitbart]
Jennifer Lawrence Says Criticizing Trump Adds âFuel to a Fire Ripping the Country Apartâ [Breitbart]
Newsom: Trump Is Trying to Rig the Election, He Knows GOP Will Lose [Breitbart]
Wall Street Journal Editorials
The New Rightâs New Antisemites [WSJ Ed]
Voter ID and âRed Flagsâ on the Ballot [WSJ Ed]
A U.S. Troop Exit From Eastern Europe? [WSJ Ed]
A Rare Victory for Property Rights [WSJ Ed]
SAY HELLO
Nathan (@NathanBrandWA on X or Nathan@OnBrandStrategies.com) and Carly (@realCarlyMoran on X or Carly@OnBrandStrategies.com).
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