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The Brand Brief 10.27.25: Introducing Joe Rogan, Theo Von, Shawn Ryan, and more on Mondays
Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in the conservative media ecosystem - FOX News, podcasts, and more.
Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,388 words | 6 minute read (14+ hours of media covered in The Brand Brief)
What Matters: Survey for you + new shows
New Media Voices: Mondays are for the non-news podcasts
Leading FOX: Malaysia, Mamdani, and Mellon
Trending and Pouncing: AOC rallies, Whoopi, and KJP book tour
What the Right is Writing: Ronald Reagan, 2028, and naval strength
You’re receiving an early access version of The Brand Brief. I would love to hear your feedback. Thank you! - NRB
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
We are a month into testing The Brand Brief, and we have loved all of your feedback! To formalize it, we’d really appreciate you filling out this very quick and anonymous survey: https://forms.gle/aNJhk2EuEWuDTfFN8
Last week, we wrote that Mondays will be scaled back. Change of plans…. Mondays are going to be for those long-form, non-news-cycle, center-right podcasts: Joe Rogan, Tucker Carlson, Theo Von, etc. These have more eyeballs and earbuds than almost anything else in media, but they don’t live in news cycles like Ben Shapiro and Megyn Kelly do. While we traditionally focus on news-cycle-driving media, we will use Mondays to reflect on the biggest names in center-right new media and summarize their recent shows (fill out the survey to let us know which shows you’d like covered). - NRB
🎙️ NEW MEDIA VOICES
The Joe Rogan Experience
Dr. Lindzen of MIT and Dr. Happer of Princeton discuss climate science
“Triggernometry” hosts Francis Foster and Konstantin Kisin talk about the numbing of a generation by social media
Race relations expert Daryl Davis and former Nazi group leader Jess Schloep discuss their unique friendship
Actress Katee Sackhoff talks about AI in comparison to sci-fi movie plots
The Tucker Carlson Show
Dr. Andrew Huff shares how his company doing gain-of-function research led to him becoming a Covid whistleblower
9/11 widow Kristen Breitweiser and CIA whistleblower John Kiriakou discuss the lasting impacts of the 9/11 commission (part of Tucker’s 9/11 series)
Marjorie Taylor Green explains the internal battle in Congress to define the legacy of MAGA against neoconservative opponents
RFK Jr.’s wife Cheryl Hines uncovers the reality of Hollywood in the wake of her husband’s unorthodox political success
This Past Weekend with Theo Von
Stan the Chauffeur gives an account of his life as a private driver in both the Bronx and Columbia, South Carolina
UFC referee “No Nonsense” Keith Peterson talks about a day in the life on the job, his side gig as a band frontman, and his love for his daughter
The Shawn Ryan Show
Former Navy SEAL, and Shield co-founder Brandon Tseng explains how he invented an AI-operated fighter jet, future of remote military ops
Shawn Ryan gets a tour of Tseng’s AI fighter jet, showcasing its vertical takeoff and long-range strike capabilities
📺 LEADING FOX NEWS
A look inside the FOX editorial decision-making…
FOX & Friends
U.S. and China lay groundwork for rare minerals trade deal
Trump is currently in Tokyo to meet the new Japanese PM on his second leg of his tour of Asia
The president met the emperor of Japan early this morning, says he would be open to meeting Kim Jong Un again
USDA confirms that SNAP benefits for up to 42 million Americans will expire this week if the shutdown does not end
AOC and Bernie Sanders spoke at a Mamdani rally this weekend
Former Genovese Family crime boss Anthony Arillota is interviewed about the effects of the nationwide sports gambling scheme
Treasury Sec. Scott Bessent confirms a TikTok deal has been settled
Former FBI agent is interviewed about the Louvre heist investigation, 2 suspects arrested
All Jewish councils in key swing region of New Jersey endorse Ciattarelli for governor
Alleged Charlie Kirk assassin requests civilian clothes while in jail
Guest and former Sec. of State Mike Pompeo says Egypt will help locate the remaining Israeli hostages’ remains
Both Kamala Harris and Gavin Newsom hint at 2028 presidential campaigns
New Jersey and Virginia races grow close in final days before Election Day
Panel discusses whether AI will be able to cure cancer
Trump congratulates Argentinian President Milei on a populist midterms win
FOX Newsroom
Mamdani rally cheers in support of bringing socialism to America
Opponent Andrew Cuomo tells voters to not consider Mamdani a Democrat
Mamdani claims his aunt was a victim of 9/11 because she felt afraid to wear a hijab after the terror attack
Trump meets with Japan’s new female PM before his meeting with Xi Jinping tomorrow
Trump dances upon arrival in Malaysia alongside the welcoming ceremony
Local Democrats attempt to stop various ICE arrests across the country
Rumors confirm a descendant of Carnegie Mellon donated the $130 million to fund military salaries during the government shutdown
Guest House Majority Whip Tom Emmer speaks about the continued shutdown’s effects on everyday Americans
Sec. of Homeland Security Kristi Noem confirms more than 4,300 Minnesota ICE arrests this year
Early voting is underway in New Jersey and Virginia
Both Harris and Newsom hint at running for president in 2028 as the party remains divided on its policy future
The Louvre manhunt has led to two arrests of suspected perpetrators
Trump says he’s not going “to waste time” by meeting with Putin on his Asia tour unless a peace deal is confirmed
Chicago mayor has a meltdown over the term “illegal alien” when asked a question by a reporter about the ICE raids
🍿 TRENDING AND POUNCING
Tomorrow’s news today: highlights from the conversation on the right and what conservatives are “pouncing” on…
AOC: “We are not the crazy ones, New York City [X, Chief Nerd]
Whoopi on The View Monday loses it over “dictator” Trump [X, Fondacaro]
Charlamagne tha God calls out former DNC Chair Jaime Harrison for lying. [X, Cohen]
Host: “Do you have any regrets?” Biden Press Sec KJP: “Look, I woke up as a black & queer woman every day… I tried my best.” [X, End Wokeness]
AOC starts screaming into her microphone while speaking at a Zohran Mamdani rally, shares a couple accents. [X, Rugg]
Happy 9th anniversary to this amazing post from Hillary Clinton: “Happy birthday to this future president.” [X, Guest]
NUMBER 9: President Trump presides over the end of the 20-year Console Wars [X, Rapid Response 47]
Photo of 1980s McDonalds: I took this iconic photo of the east wing of the White House many years ago. I can’t believe it’s gone. No Kings. [X, Gruel]
‘No Kings’ protests composed mostly of educated white women in their 40s: experts [NYP]
🗞️ WHAT THE RIGHT IS WRITING
Leading FOX News Digital
New combat aircraft could neutralize Beijing’s plan to cripple American air power [FOX News]
How Soros cash, socialists and radical imams fueled shocking political ascent [FOX News]
Trump reveals possible cause behind mysterious Navy aircraft crashes [FOX News]
Top of Breitbart
Biden: ‘These Are Dark Days’ Under Trump [Breitbart]
Trump Raises Canadian Tariffs 10% After ‘Fraudulent’ Ronald Reagan Ad [Breitbart]
Kamala Harris: ‘I Am Not Done’ and May Run for POTUS in 2028 [Breitbart]
Zohran Mamdani Claims Aunt Was Victim of 9/11 Because She Feared Wearing Hijab on NYC Subway [Breitbart]
Wall Street Journal Editorials
Reagan vs. Trump on Tariffs [WSJ Ed]
Democrats Fall Into the Mamdani Line [WSJ Ed]
The Y’all Street Tax Plan for Texas [WSJ Ed]
A Transparency Parable From Hong Kong [WSJ Ed]
SAY HELLO
Nathan (@NathanBrandWA on X or Nathan@OnBrandStrategies.com) and Carly (@realCarlyMoran on X or Carly@OnBrandStrategies.com).
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