Can I see your ID?
The Brand Brief 2.12.26: SAVE America Act, Blake Lively, Nancy Guthrie, Kayleigh Bush, Elon Musk, Mike Tyson, Alex Murdaugh, Pam Bondi, John Schneider, and Zohran Mamdani
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,339 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: National Voter ID
New Media Voices: Transgender shooter and Bad Bunny
Leading FOX: Nancy Guthrie and Blake Lively
Trending and Pouncing: Save America Act and mini Jesus
What the Right is Writing: Transgender shooter and Nancy Guthrie
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Very few issues rally the right like voter ID laws.
If you’ve opened X this week, you’ve seen Mike Lee, Elon Musk, and Nicki Minaj urging members of Congress to support the SAVE America Act. Conservative media is driving the momentum, but now they must navigate the complicated rules of the U.S. Senate. - NRB
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🎙️ NEW MEDIA VOICES
Daily Wire’s Friendly Fire - 2/11
The hosts critique the Bad Bunny Halftime Show as culturally alienating, contrasting it with the success of TPUSA’s counter-programming
Guest Allie Beth Stuckey joins the panel to analyze the “looksmaxxing” influencer Clavicular, viewing the trend as a symptom of nihilism and “internet brain rot” among young men
The group suggests the Canadian school shooter was “trans-radicalized” online and accuses authorities of obscuring motives, drawing parallels to the Nashville Covenant School shooting
Stuckey argues against “toxic empathy,” saying progressivism has redefined compassion to mean affirming destructive behaviors rather than upholding objective truth
The Ben Shapiro Show - 2/11
Shapiro analyzes new FBI footage of the suspect in the Nancy Guthrie case, Daily Wire journalist Lynden Blake discusses lack of proof of life
Shapiro criticizes authorities for obscuring the Canadian shooting suspect’s identity amidst reports the shooter identified as transgender
Manhattan Institute fellow Leor Sapir discusses the American Society of Plastic Surgeons discouraging gender-affirming surgeries for minors
Sen. Rick Scott joins to advocate for the SAVE Act to secure elections and addresses the looming government shutdown over DHS funding
El Paso airspace was shut down briefly due to a Mexican cartel drone
Unredacted Epstein files named Commerce Sec. Howard Lutnick as an island visitor
Allie Beth Stuckey’s “Relatable” - 2/11
Stuckey critiques Bad Bunny due to his unpatriotic comments, sexualized performance, and Spanish-exclusive lyrics
She argues despite his vulgar history, TPUSA performer Kid Rock has recently focused on redemption and the Gospel
Stuckey defends President Trump regarding a controversial TRUTH Social video depicting the Obamas, arguing the offensive imagery was likely an accidental upload rather than intentional racism
After Party with Emily Jashinsky - 2/11
Jashinsky opens with a tribute to actor James Van Der Beek, discussing his cultural legacy and support for independent media
Journalists Christopher and Sarah Bedford analyze AG Pam Bondi’s explosive testimony regarding the Epstein files, alongside new reports on 2020 election irregularities in Fulton County
The panel critiques a performative protest by the laid off Washington Post workers
Author Lionel Shriver discusses her novel A Better Life, challenging progressive narratives on immigration
Timcast IRL - 2/11
The SAVE Act passed the House vote and now faces the Senate, guest Jack Posobiec explains the process from here
A Mexican cartel drone scare caused the El Paso airspace to turn into a no-fly zone, while a recent Canadian school shooting brings up old questions about the mental stability of transgender minors
The panel discusses how Joe Rogan refused to meet Jeffrey Epstein
An AI video “proves” Hollywood is crooked, while people are creating deepfakes of late cartoonist Scott Adams
Posobiec says the TPUSA halftime show alternative garnered 30 to 50 million views across all platforms, proving a demand for family-friendly, patriotic content
📺 LEADING FOX NEWS
The Five
Video shows masked man at Nancy Guthrie’s house, investigators discover black gloves
January jobs report blows past expectations, with 130,000 jobs added
Axios deletes a tweet comparing the massive urban crime drop to President Trump’s “crackdown” rhetoric
A New Jersey Bernie Sanders and AOC ally, Analilia Mejia, as well Zohran-esque LA mayor candidate Nithya Raman, rise in the polls
The New York Times admits marijuana legalization has gone too far, reports more Americans use weed daily than alcohol
More teenagers are delaying getting their driver’s license
FOX & Friends
The forensic team searched the roadside by Nancy Guthrie’s house, discovered black gloves, FBI is using AI to determine the identity of the man in the doorbell camera video
The U.S. is sending 200 troops to Nigeria to fight against the Islamic attacks against Christians
HHS Sec. RFK Jr. partners with retired boxer Mike Tyson to fight against processed foods, Agriculture Sec. Brooke Rollins reacts
Disgraced South Carolina attorney Alex Murdaugh looks to overturn the guilty verdict in killing his wife and son
Blake Lively and Justin Baldoni resume their settlement talks
Nascar drivers Kevin Harvick and Ricky Stenhouse Jr. are interviewed on the track of the Daytona International Speedway
FOX Newsroom
Investigators sent up a tent at the entrance to Nancy Guthrie’s house, as the FBI searches the brush along nearby roadways
DHS Sec. Kristi Noem visits “angel families” of those whose relatives were killed by undocumented immigrants
Actor James Van Der Beek’s early death raises awareness about the rise in colon cancer among young Americans
Blake Lively and Justin Baldoni return to trial in New York City
Rep. Jim Jordan reacts to the fiery AG Pam Bondi hearing, addresses the negative effects of sanctuary cities
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Seattle Seahawks general manager John Schneider, was tossing mini Jesus figures, which said “Jesus Loves You”, during the team’s Super Bowl parade [X, Root]
Reporter: “Now that the SAVE Act has officially passed the House, can we count on you to join in to support it in the Senate?” Sen. Patty Murray: “NOPE.” Reporter: “Why not?” Murray walks away. [X, Libs of TikTok]
EU officials just voted to declare that biological men are women if they identify as such. [X, Daugherty]
“Teen” kiIIs his friend at party in Texas for not sharing his fries. [X, End Wokeness]
Leftists are now defacing the mural of Iryna Zarutska in Chicago for the second time in two weeks. [X, Daugherty]
Miss North Florida winner Kayleigh Bush speaks out after her crown was revoked for saying that men cannot become women. [X, LibsofTikTok]
Here is Barack Obama showing his ID to vote in 2012. How disenfranchising! [X, Pearson]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Nancy Guthrie’s neighbor mentions possible connection [FOX News]
213 House Democrats vote against voter ID in elections [FOX News]
Transgender shooter allegedly killed family members before school rampage [FOX News]
Breitbart
Europe May Once Again Need America to Liberate it From Tyranny of Its Own Making [Breitbart]
Trump’s Alleged Call to Police Chief ‘Cracks’ Epstein Narrative [Breitbart]
Principals, Teachers, Unions Organize School Anti-ICE Walk Outs [Breitbart]
Sec. Lutnick on Jobs: Trump Powering ‘Greatest Growth Ever Seen’ [Breitbart]
Wall Street Journal Editorials
A Welcome Jobs Rebound [WSJ Ed]
Trump’s Crony Canadian Bridgegate [WSJ Ed]
Vinay Prasad’s Vaccine Kill Shot [WSJ Ed]
China’s Global Censorship Campaign [WSJ Ed]
New York Post
Transgender Canadian school shooter who slaughtered 8, including mom and stepbrother, seen holding rifle in eerie photo [NYP]
Savannah Guthrie heartbreakingly posts old home video of a young Nancy with her children [NYP]
Investigators find black glove during hunt for Nancy Guthrie’s kidnappers — and The Post was there [NYP]
Washington Free Beacon
Mamdani Health Czar Ran Left-Wing Nonprofit That Registered Patients in Mental Hospitals To Vote [WFB]
Washington Reporter
Interior Department rolls out “Map Baby Map” tool to help Americans mine minerals and lower construction costs [Reporter]
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