Candace Owens, a transgender coal miner, and an anti-capitalist pig
The Brand Brief 12.15.25: Jelly Roll, Rob Reiner, Brown University, DC crime stats, Tucker Carlson, Bari Weiss, and Hollywood is still woke
Actionable media intel to keep you ahead: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,095 words | 5 minute read | Written to be skimmable (15+ hours of media covered in The Brand Brief)
What Matters: Hollywood is still woke
New Media Voices: New media stars appearing on each other’s shows
Leading FOX: Brown University and Australia shootings
Trending and Pouncing: DC crime stats were cooked
What the Right is Writing: Reiner, Australia, and Brown University
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Two stories we’re watching:
We don’t usually write about or include Candace Owens, but I wanted to flag that Erika Kirk agreed to meet with her today. The in-person, private sit-down comes in response to Candace launching wild conspiracies about the death of Charlie Kirk. This will be a hot topic amongst new media voices all week.
Conservative media loves Hollywood lunacy. First in the “you can’t make this up” category, Netflix launched a new series about a transgender coal miner. Second, the trailer for Animal Farm was released on Friday. Rather than retelling George Orwell’s anti-communist classic, they’re twisting it into an anti-capitalist, woke animated film. The movie doesn’t come out until next May, but conservatives are already demanding boycotts and more. - NRB
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🎙️ NEW MEDIA VOICES
The Joe Rogan Experience
Professional MMA fighter Brendan Allen explains how he joined the UFC, how he maintains his weight, and different wrestling techniques
Country singer Jelly Roll shares his weight loss experience, his love of hunting, and the importance of accepting failure to reach success
“Blue Moon” and “The Lowdown” actor Ethan Hawke talks about his friendship with other Hollywood stars and the “beginner’s mind”
This Past Weekend with Theo Von
Tucker Carlson talks about how he feels he can only trust God after the death of Charlie Kirk, and his concerns with foreign lobbying and insider trading in Congress
The Tucker Carlson Show
Author John Leake explains how churches were bribed to promote the covid vaccine and the legal immunity of vaccine developers
Carlson says there is a Palestinian genocide based upon the photos he has seen
Daily Wire podcast host Matt Walsh explains the conservative “civil war,” assisted suicide in Canada, and why the quality of everything has diminished
Culture Apothecary with Alex Clark
Jordan Lee Dooley shares how to cut through conflicting health advice and get to the root of wellness, which is honoring your God-given body
Actress Jenny McCarthy explains how her faith and politics have evolved as she’s brought the parents’ rights conversation to Hollywood
The Tim Dillon Show
Dillon talks about Erika Kirk’s upcoming CBS town hall with Beri Weiss, porn star Bonnie Blue’s arrest in Bali, Somali fraud, and Italian brainrot
📺 LEADING FOX NEWS
FOX & Friends
Hollywood producer Rob Reiner and his wife were found stabbed to death in their own home
Two radical Islamists, father and son, shot at least 15 to death at an Australian Hanukkah celebration this weekend, PM Albanese accused of ignoring antisemitism threat, bystander tackled one gunman
The gunman in the Brown University shooting is still at large, murdered two students including College Republicans VP Ella Cook
Guest Syrian Emergency Task Force Director Mouaz Moustafa discusses how two Iowa National Guard troops, one interpreter were killed by ISIS in Syria
The House is expected to vote on the GOP healthcare plan this week
FOX Newsroom
At least 15 killed in an Islamic terror attack on an Australian Hanukkah celebration, 2 killed in a Brown University shooting, and producer Rob Reiner and his wife were stabbed to death this weekend
President Trump and guest Sen. Tom Cotton both emphasize the need to address antisemitism, while guest Dionne Taylor, an Australian Jewish activist, says PM Albanese has been complacent
Following the ISIS attack on two National Guardsmen and an interpreter in Syria, Trump says retaliation is coming
Venezuelan Opposition Leader Maria Corina Machado backs Trump’s sanctions and military pressure against the Maduro regime
Erika Kirk and Candace Owens plan a private meeting to address Owens’ divisive conspiracy theory videos
Milwaukee Judge Hannah Dugan is on trial today for helping an illegal immigrant evade ICE agents in court
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
The House just confirmed the left-wing D.C. police chief falsified crime statistics, “cooking the books” to make the city seem much safer than it was. [X, Daugherty]
CNN’s “chief law enforcement and intelligence analyst” John Miller fear-mongers about “laser sights” on pistols in the wake of the Brown University shooting. [X, Guest]
Top Biden State Dept advisor says he wants to make Minnesota the “backbone of Somalia” to increase Somalia‘s GDP. [X, Libs of TikTok]
Bondi Beach terror attack survivor says police officers did nothing for 20 minutes while the terrorists opened fire, says they didn’t fire back. [X, Rugg]
Devastating loss for Gavin Newsom as Valero suffers $1 billion dollar loss so they can flee California by 2026. [X, Daugherty]
🗞️ WHAT THE RIGHT IS WRITING
Leading FOX News Digital
Hollywood director Rob Reiner and wife Michele found dead [FOX News]
Brown University gunman remains at large [FOX News]
Father and son revealed to be behind Sydney terror attack [FOX News]
Top of Breitbart
Hollywood Shock: Rob Reiner and Wife Had Throats Slit By Family Member [Breitbart]
Zelensky Offers to Give Up NATO Dreams, But No to Ceding Territory [Breitbart]
Brown University Prof: Attacker ‘Yelled Something’ Then Opened Fire [Breitbart]
Wall Street Journal Editorials
A Day of Terror Amid the Holiday Season [WSJ Ed]
Trump Takes On the Proxy Overlords [WSJ Ed]
Guan Heng’s Fate and American Values [WSJ Ed]
Crockett, Paxton and the Senate Election Stakes [WSJ Ed]
Chile Joins the Latin American Move to the Right [WSJ Ed]
New York Post
Thirsty Bill de Blasio brings his awkward date life ‘drama’ to election as ex quits campaign [NYP]
Why Facebook is a cesspool of scam ads — and it’s making billions off its phony ‘tax’ on fraudsters [NYP]
Washington Free Beacon
From Defending Rape to Excusing 9/11: 10 Statements That Define Mainstream Media Darling Hasan Piker [WFB]
NEED HELP NAVIGATING CONSERVATIVE MEDIA?
On Brand Strategies would love to help you navigate the conservative media ecosystem. Learn more at OnBrandStrategies.com, or connect with Nathan (Nathan@OnBrandStrategies.com) and Carly (Carly@OnBrandStrategies.com).
