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The Brand Brief 3.24.26: The SAVE America Act, Benjamin Netanyahu, Cuba trips, TSA delays, Markwayne Mullin, and Chicago Mayor Brandon Johnson
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,388 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: Clipping power
New Media Voices: Israel and Election Integrity
Leading FOX: Airport chaos and the LaGuardia crash
Trending: Nick Shirley, Markwayne Mullin, and Brandon Johnson
What the Right is Writing: Iran and reality TV stars
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
The most viral post in conservative circles today is a video of Democrat Senator Chris Murphy saying, “the people we care about most, the undocumented Americans.” The post, from End Wokeness - one of the biggest right-wing clip accounts - has 10k reposts and nearly 2 million views. Will Cain, Dave Rubin, and Dan Bongino all covered the clip today on their shows, with a similar message: “Democrats saying the quiet part out loud.”
What’s interesting is that the video is two years old.
As noted here before, this is a reminder of how these large conservative clip accounts don’t just amplify content - they drive conversation on the right. That is why we track X posts in the Trending section. They offer an early look at where the news cycle is headed. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 3/23
Kelly and guest Piers Morgan discuss the latest developments in President Trump’s messaging toward Iran, including his deadline for power plants
She scrutinizes both Sen. Lindsey Graham’s comments and what she calls Trump’s shifting military strategy and changing gas prices, alongside Kmele Foster, Editor at Large of Tangle News
CNN is attempting to evolve in the podcast landscape
Kelly and YouTuber Captain Steeeve discuss the LaGuardia plane crash
The Ben Shapiro Show - 3/24
Shapiro shames Chicago leaders for ignoring their crime issue, leading to the death of Sheridan Gorman
He addresses Miss Rachel speaking to kids at ICE centers, and the hospital drama “The Pitt” spreading falsehoods about ICE
Shapiro gives updates on the SAVE Act and DHS funding, polling shows most Americans are against the shutdown and in favor of voter ID
He laughs at Irsa Hirsi, Rep. Ilhan Omar’s daughter’s visit to Cuba alongside other DSA members
Shapiro argues talks of an Iran offramp has brought down oil prices, buys President Trump time to negotiate
Allie Beth Stuckey’s “Relatable” - 3/23
Stuckey discusses Benjamin Netanyahu’s controversial comments regarding Jesus Christ, linking them to the importance of biblical literacy among the general public
She argues the Christian worldview shapes different beliefs about warfare and the justification of violence through just war theory
Stuckey critiques James Talarico’s use of scripture to justify progressive policies
New data shows a rise in church attendance and Bible reading
After Party with Emily Jashinsky - 3/23
CNN is desperately attempting to rebrand with new podcast-esque filming backdrops
Daryl Davis, musician and Civil Rights activist, shares his life work of bridging divides with racist extremists like KKK members, and gives advice on bridging political divides
Jashinsky reflects on why she loves hosting people from across the political spectrum
In culture news, she talks about Lindy West, the Clavicular drama, and Taylor Frankie Paul’s Bachelorette season being canceled for being a domestic abuser
📺 LEADING FOX NEWS
The Five
If Iran doesn’t reach an agreement in five days, President Trump says “we’ll just keep bombing our little hearts out”
ICE agents deploy to 14 different airports to aid during the DHS shutdown, Trump calls the holdup extortion by Democrats
Chicago Alderwoman Maria Hadden dismisses the murder of a college girl by an illegal migrant as “wrong place, wrong time”
Adam Friedland tells California Gov. Gavin Newsom he’s hot, that America needs an attractive president
Justin Timberlake’s DUI arrest bodycam footage is released
FOX & Friends
The two pilots killed in the Air Canada crash were Antoine Forest and Mackenzie Gunther, NTSB Chair Jennifer Homendy says many factors could have led to a deadly distraction
President Trump toured Graceland yesterday, signed Elvis Presley’s guitar following his visit to Memphis, TN
The social media addiction trial awaits a verdict
Hawaii is recovering from its worst flood in twenty years
Former Virginia AG Jason Miyares discusses the mom killed by an illegal immigrant, walked free due to sanctuary city policies, Stephanie Minter’s mom is interviewed
President Trump confirms he is postponing some air strikes to continue negotiations over Strait of Hormuz
Travis Kelce signs a three year contract extension with the Chiefs
The Spectator editor Ben Domenech says more than 3,400 TSA agents didn’t show up to work on Sunday, ICE agents deploy to airports
Guest NASA Administrator Jared Isaacman says they’re looking for an April 1 Artemis II launch, the first flight around the moon in fifty years
Sen. John Cornyn is interviewed, expects a DHS deal this week
Actor Josh Duhamel is interviewed on growing up in North Dakota
FOX Newsroom
The black box is recovered in the LaGuardia crash, the NTSB reports the DHS shutdown delayed the emergency response
Sen. John Kennedy is interviewed on his bill that would have withheld Senate pay until DHS is refunded, Sen. John Fetterman reacts to TSA agents going without pay
The U.S. and Iran could hold peace talks in Pakistan as early as this week, former Energy Sec. Dan Brouillette addresses reopening the Strait of Hormuz
An illegal alien is charged in the murder of Chicago student Sheridan Gorman, Illinois Republican governor candidate Darren Bailey reacts
The Artemis II mission is expected to send astronauts around the moon for the first time in fifty years
First Lady Melania Trump hosts the Fostering the Future Summit live
The Senate Judiciary Committee holds a hearing on the Arctic Frost probe
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Hakeem Jeffries won’t say if Sheridan Gorman’s killer should be deported [X, Melugin]
Chicago Mayor Brandon Johnson (D) REFUSES to apologize to the family of 18yo Sheridan Gorman [X, LibsOfTikTok]
Minneapolis Airport is the 16th largest airport in the U.S. yet more money is flown out of it than any other airport! [X, LibsOfTikTok]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Education Department loses biggest budget item in Trump shutdown push [FOX News]
Final moments of LaGuardia crash come into focus as black boxes recovered [FOX News]
Trump’s 5-day pause kicks off as Iran downplays claims of ‘very good’ talks [FOX News]
Breitbart
Claim: Polls Let Dems Pin Shutdown on GOP [Breitbart]
Trump Says ‘Good and Productive’ Talks with Iran Delivers Pause [Breitbart]
Massive Explosion at Texas Oil Refinery, Cause Unknown -- Shelter in Place [Breitbart]
Wall Street Journal Editorials
Is $200 Billion Too Much to Win a War? [WSJ Ed]
The Supreme Court and the Street Preacher [WSJ Ed]
A Welcome Setback for Medical DEI [WSJ Ed]
Democrats Are on a Taxing Binge [WSJ Ed]
New York Post
How spring breakers’ drunken flash mobs turn Florida towns, beaches into war zones [NYP]
It’s time for a reckoning about the mental health of reality TV stars [NYP]
Business is still humming across the Persian Gulf – even as bombs continue to fly: sources [NYP]
Washington Free Beacon
‘Moderate’ Mikie Sherrill Attends Ramadan Services With Imam Who Faced Deportation Proceedings Over Alleged Ties to Hamas and Calls for ‘New Intifada’ [WFB]
Washington Reporter
CPAC rolls out “Actions Over Words” conference in Dallas featuring Trump cabinet officials, foreign leaders [Reporter]
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