Changing the direction of events
The Brand Brief 3.2.26: Bari Weiss, President Donald Trump, Pete Hegseth, Benjamin Netanyahu, Tom Cotton, RFK Jr., and Nancy Pelosi
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,249 words | 6 minute read | Written to be skimmable (18+ hours of media covered in The Brand Brief)
What Matters: The right leads the discourse
New Media Voices: Rogan, Von, Tucker, and more
Leading FOX: Latest from Iran, updates from Austin terrorist attack
Trending: Hegseth lays out plans, Democrat hypocrisy
What the Right is Writing: Latest in the Iran conflict
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
The conservative ecosystem is shaping the news cycle in unprecedented ways, and according to new Semafor reporting from inside Bari Weiss’ CBS newsroom, it is paying dividends for one legacy outlet willing to pay attention:
Some in the newsroom who have been skeptical of Weiss’ approach acknowledged to Semafor that she has been early in recognizing how certain stories bubbling up on conservative X could change the direction of events, including the Minnesota fraud narrative…
Early players like Breitbart, Drudge Report, and Rush Limbaugh once drove the conversation on the right, but today’s conservative voices are louder than ever and forcing legacy media to play catch up. - NRB
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🎙️ NEW MEDIA VOICES
Monday means long-form interview shows…
The Joe Rogan Experience
Comedian Jim Breuer discusses the setbacks of modern fame and the rise of AI
Retired boxer Terence Crawford shares how he became a 42-0 undisputed champion through sheer will and training
Commentator Rachel Wilson, author of Occult Feminism: The Secret History of Women’s Liberation, argues against common feminist talking points
HHS Sec. RFK, Jr. discusses Medicare fraud, Tylenol, the SNAP debate, glyphosate, psychedelics, and more
This Past Weekend with Theo Von
51/49 show host James Li talks about big pharma corruption, the Epstein files, and how foreign interests influence social media
The Tucker Carlson Show
Iowa gubernatorial candidate Zach Lahn is the first candidate to be endorsed by MAHA PAC, and shares how he wants to restore family farms
Redacted News host Clayton Morris argues whether intelligence agencies have an influence in the fight against Iran and the recent military buildup
Former Assistant Sec. of Housing Catherine Austin Fitts discusses centralized bank digital currency, the privatized prison system, and the Epstein files
The Shawn Ryan Show
Former special operations cyber warfare expert Nik Seetharaman discusses how he built up defense tech at SpaceX, Palantir, and Anduril Industries and the danger of AI swarms
“AJ,” a retired CIA Chief of Station officer, argues a directed energy system was used to give him psychological trauma
YouTuber “Schlep” warns parents of the child predator issue on the video game Roblox
Culture Apothecary with Alex Clark
Dr. Ana-Maria Temple explains how eczema can be a warning sign of greater underlying health issues
Amy Snell and Celeste Cruz of the Charlotte Mason Educational Center discuss why kids find reading “boring” and alternatives to traditional schooling methods
The Tim Dillon Show
Dillon unpacks Kash Patel’s Olympic locker room appearance, military interference in Iran, advancements in AI, California politician Katie Porter, and the Clintons testifying before Congress
📺 LEADING FOX NEWS
FOX & Friends
Iranian Crown Prince Reza Pahlavi is interviewed, Iranian Americans cheer the death of the Ayatollah and 48 top regime leaders, former White House deputy national security advisor Meghan O’Sullivan reacts to potential for regime change
US planes crash in Kuwait but pilots survive, three US soldiers die during strikes
Retired Navy commander Kirk Lippold explains Operation Epic Fury, President Trump expects operations to last less than a month
NATO Secretary General Mark Rutte says missile system on high alert
Sen. Ted Cruz interviewed as Hezbollah begins strikes on Israel
The son of Robert Levinson, a retired FBI agent abducted by Iran, says justice is being served
Sec. of War Pete Hegseth and Joints Chief Chairman General Dan Caine give live updates from the Pentagon
Former assistant FBI director Chris Swecker is interviewed on the Senegalese terrorist who shot up an Austin bar wearing a “Property of Allah” sweatshirt, 2 killed and 14 injured
FOX Newsroom
The Pentagon concludes a live press conference on Operation Epic Fury, DHS warns against potential threats of sleeper cells within the US as potentially seen with the Austin shooting
In a speech Sunday, President Trump offers immunity to Iranian police who lay down arms, asks for condolences in the death of three American soldiers
IDF strikes begin in Beirut after Hezbollah enters the war, sirens go off in Tel Aviv, 49 Iranian commanders were killed in the Operation Epic Fury strikes
Sen. Tom Cotton discusses the “gang of eight” briefing given to the top eight Congress intelligence members
Oil surges and the Dow drops following military operations, American Petroleum Institute CEO Mike Sommers fears the Strait of Hormuz could be shut down
Israeli PM Netanyahu tours an attack site in Beit Shemesh
Dr. Sheila Nazarian, a childhood Iranian refugee, is interviewed on global celebrations over the death of the Ayatollah
Intelligence advisory board member Robert O’Brien says Iran has named interim leadership
Retired General Mark Weatherington says the U.S. will deploy B-2 bombers
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
@SecWar: “This is your moment. This is the generational turning point America has waited for since 1979 and since the rudderless wars of hubris my generation — our generation — endured... We face a determined enemy, but you are better.” [X, Rapid Response 47]
President Trump awards the Medal of Honor to Command Sgt. Maj. Terry Richardson [X, Daugherty]
This clip of Democrat Rep. Nancy Pelosi is resurfacing where she insists presidents do not need congressional approval for strikes. [X, Daugherty]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
US warplanes shot down by Kuwaiti air defenses, pilots bail out [FOX News]
Smoke and fire seen rising near US Embassy in Kuwait [FOX News]
Trump vows to avenge fallen US service members [FOX News]
Breitbart
Operation Epic Fury Day Three: Hegseth Vows ‘No Nation-Building Quagmire’ [Breitbart]
CENTCOM: Three U.S. Service Members Killed in Operation Epic Fury [Breitbart]
China Denounces U.S. as ‘War Addict’ for Strikes on Iran [Breitbart]
Wall Street Journal Editorials
It’s Too Soon for Iran ‘Off-Ramps’ [WSJ Ed]
Trump Enforces His Red Line on Iran [WSJ Ed]
A Tech Tax Revolt Against Democrats [WSJ Ed]
Gun Rights for Potheads? Ask the Supreme Court [WSJ Ed]
New York Post
Austin mass shooter entered US during Clinton admin, became citizen under Obama — despite string of busts [NYP]
NYC never opened 25 planned preschools despite demand surge — and may not have even known one existed [NYP]
Over $1M from Adams super PAC funneled to mystery LLCs and recently indicted friend [NYP]
Washington Free Beacon
Khamenei, Haman, and a Purim for the Ages [WFB]
Washington Reporter
INTERVIEW: President Trump tells us Iran strikes are a “tremendous success” — and Iran’s response is “quite weak” [Reporter]
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