Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more.
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đŁ Driving the ConversationâŠ
1,259 words | 6 minute read | Written to be skimmable (10+ hours of media covered in The Brand Brief)
What Matters: Conservative new media and the midterms
New Media Voices: Abdul El-Sayed, Russell Brand, and Harry Potter
Leading FOX: Mike Rogers, Dan Sullivan, and Pete Buttigieg
Trending: Charlie Kirk, JD Vance, and Mirabel Vance
What the Right is Writing: Haley Stevens, John Barrasso, and Alaska
âïž WHAT MATTERS AND WHERE WEâRE GOINGâŠ
Nathanâs quick take on where weâre headedâŠ
What does conservative media viewership mean for the midterms?
FOX Newsâ viewership is down 27% from a year ago. Political podcasts fell as a share of the larger podcast space. The WSJ's study of 70,000 hours of podcasts found Trump mentions dropping on the right while the left kept talking about him at 2024 levels.
A new Bloomberg profile of Allie Beth Stuckey sums it up in its headline: âConservative Womenâs Favorite Podcaster Is Burned Out By Politics.â Conservative media is culture first, then politics. But news fatigue on the right is real, and clips are taking their cut. Plus, conservative viewers, and hosts, are searching for something deeper than politics.
We will find out Tuesday night what that means for the balance of power. - NRB
See the latest YouTube, Apple, and Spotify rankings for The Brand Briefâs Top 50 Conservative Podcasts here.
đïž NEW MEDIA VOICES
The Megyn Kelly Show - 11/2
Kelly and YouTuber Captain Steeeve cover the fatal Palm Beach Learjet crash that killed nine, with severe weather as a possible cause
She questions if outside influence caused Michigan Democrat Haley Stevens to switch her Senate endorsement to Republican Mike Rogers
Kelly defends Abdul El-Sayed against antisemitism accusations
She examines the closing arguments in Russell Brandâs rape trial, questioning the credibility and consistency of the allegations
Kelly also discusses concerns about British legal culture and an FBI investigation involving Thomas Markle Sr.
The Michael Knowles Show - 11/2
Knowles dismisses conspiracy theories about the Palm Beach crash, and reflects on societyâs discomfort with death and traditional funerals
He reacts to Haley Stevensâ endorsement of Republican Mike Rogers, pointing to Abdul El-Sayedâs radicalism
Knowles questions Ohio Democrat Amy Actonâs fitness for office over allegations involving alcohol and past personal disputes
He defends Catholic teachings on saints and grief, and praises the Trump administrationâs investigation into Rep. Ilhan Omarâs citizenship
The Matt Walsh Show - 11/2
Walsh highlights alleged election misconduct in Maine, where Somali NGO translators were reportedly filmed assisting voters with ballots
He defends James OâKeefe and Cam Higby against Minnesota felony charges related to voter vouching
Walsh thanks Haley Stevens for endorsing Republican Mike Rogers over Abdul El-Sayed
He accuses Democrats of exploiting immigration and language barriers for electoral advantage, calling for stricter citizenship requirements
The John Doyle Show - 11/2
Doyle argues young conservative men are reclaiming popular franchises like Harry Potter and Star Wars by promoting traditional values and challenging progressive cultural interpretations
He highlights growing interest among young men in marriage and family, contrasting it with broader cultural trends toward individualism
Doyle criticizes Hollywoodâs historic rejection of Christianity and praises younger conservatives for embracing traditional values
He called on conservatives to build their own cultural institutions, particularly by developing books into film and television projects
After Party with Emily Jashinsky - 11/2
Jashinsky and guest Ryan Girdusky question New York Times polling predicting Democrat midterm gains, arguing Republican voters remain underrepresented
They criticize Netflixâs Cornell 7 documentary for omitting exculpatory evidence and ignoring the importance of NY Gov. Kathy Hochulâs involvement
They laugh at Martha Stewartâs Halloween costume depicting homelessness, and discuss Elizabeth Holmesâ ability to attract influential men and investors
đș LEADING FOX NEWS
The Five
Haley Stevens dumps Abdul El-Sayed for Republican Mike Rogers, as Democrats like Chuck Schumer cry betrayal
President Trump tells Pod Force One heâll become âMr. Vetoâ if Democrats take Congress, and gives his election-eve final pitch at the Reflecting Pool, calling these the âmost important midtermsâ
The âDecoy Danâ scandal throws the Alaska Senate race into chaos as two Dan Sullivans appear on the ballot
Michigan Senate candidate Abdul El-Sayed claims the trans locker room debate is overblown, and that it doesnât matter if girls see male genitalia, because it can be searched online as well
Martha Stewart gets canceled for her hobo Halloween costume photo
FOX & Friends
Democrat Haley Stevens explains on X why she chose to endorse Republican Mike Rogers for Michigan Senate, Rogers reacts
A young tech exec and his family are among the victims of a nose-dive Palm Beach plane crash
Freezer hackers stir up chaos across Europe, turning up the heat at grocery stores
President Trump calls in on Election Day with a final pitch to voters as polls open across the U.S., while saying aid to Israel will end this year
Pete Buttigieg weighs in on Democrat divisions as Election Day arrives
James Talarico supportersâ hats embrace Trumpâs âTalafreakoâ nickname, while Border Czar Tom Homan explains how immigration is a major voter issue
đż TRENDING AND POUNCING
Tomorrowâs news todayâŠ
Get out and vote! Do it for Charlie. [X, LibsofTikTok]
Green card holders are voting in California. The signatures of multiple green card holders voter registration forms were matched to their immigration paperwork confirming it was them voting, theyâve been voting for years. [X, Wall St Apes]
đïž WHAT THE RIGHT IS WRITING
FOX News Digital
Whatâs at stake on Election Day in the battle for Congress [FOX News]
DOJ faces âheavy liftâ in Alaska election appeal [FOX News]
High prices put Trumpâs economy in the spotlight [FOX News]
Breitbart
President Trump Delivers Closing Midterm Message on National Mall [Breitbart]
Democrats Melt Down After Haley Stevens Endorses Mike Rogers [Breitbart]
Wall Street Journal Editorials
Religious Schools DĂ©jĂ Vu at the Supreme Court [WSJ Ed]
A New Tax Preparation Mandate [WSJ Ed]
Trumpâs Merkel Strategy on Russia [WSJ Ed]
Abigail Spanbergerâs Power Play [WSJ Ed]
New York Post
Haley Stevensâ mom rips misogynistic trolls who say her Jewish fiancĂ© is to blame for the El-Sayed stunner [NYP]
Rep. Haley Stevens calls out El-Sayedâs âobsessiveâ hatred of Israel to explain her last-minute Mike Rogers endorsement [NYP]
Mamdani a no-show at funeral for 9 homeless NYers who froze to death, after facing heat over handling of deep freeze [NYP]
Washington Free Beacon
Midterm Preview: Brace for Impact [WFB]
Washington Reporter
SCOOP: Sen. John Barrasso closes out 2026 as âthe ultimate team playerâ for Senate Republicans [Reporter]
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