Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,338 words | 6 minute read | Written to be skimmable (10+ hours of media covered in The Brand Brief)
What Matters: Anti-establishment voices jump in
New Media Voices: Charlie Kirk, rising stars, and the dissenters
Leading FOX: Robert Garcia, Ro Khanna, and Gadi Eisenkot
Trending: Ron DeSantis, Los Angeles, and TPUSA
What the Right is Writing: Abdul El-Sayed, James Talarico, and Pete Hegseth
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Staunch anti-establishment rabble-rousers are making some of the first moves in conservative media following the election.
Sean Davis, CEO of The Federalist and one of the most unfiltered Twitter voices on the right, just launched the Sean Davis News Explosion podcast.
Meanwhile, The Blaze just added talk radio provocateur Jesse Kelly to their growing lineup of shows.
While neither Kelly nor Davis is a household name outside conservative circles, their moves mark the beginning of a broader post-election reshuffling of conservative media. - NRB
See the latest YouTube, Apple, and Spotify rankings for The Brand Brief’s Top 50 Conservative Podcasts here.
🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 11/4
Kelly and the RealClearPolitics team analyze the 2026 midterm losses, attributing it to voter anger over the Iran war and rising fuel prices
Tom Bevan and Carl Cannon argue President Trump abandoned his America First promises, noting VP JD Vance acknowledged the cost-of-living crisis
Kelly criticizes Trump for sidelining dissenting voices like Rep. Thomas Massie and Marjorie Taylor Greene
The panel warns that corruption allegations and congressional investigations could further position Democrats for more gains in 2028
The Matt Walsh Show - 11/4
Walsh argues President Trump squandered his mandate by launching a war with Iran and failing to address rising living costs
He blames poor candidate recruitment and legislative inaction for the party’s losses, failing to deliver despite controlling Congress
Walsh warns Democrats will pursue statehood expansions, Supreme Court packing, and Trump’s impeachment
He looks to VP JD Vance and Gov. Ron DeSantis, questioning if they can revive the modern conservative movement
The Brett Cooper Show - 11/4
Cooper argues President Trump squandered his 2024 mandate by abandoning America First promises and launching a war with Iran
She criticizes the administration’s failure to reduce government spending and deliver on economic commitments, while ignoring fuel prices
Cooper also blames messaging for weakening the party’s coalition, particularly by shaming young white male voters on affordability
She praises Gov. Ron DeSantis for challenging Trump’s foreign policy and positioning himself for 2028
Cooper explains how her podcast has shifted more to culture, as her disappointment in politics has left her uninterested in her old focus
LARRY with Larry O’Connor - 11/4
O’Connor blames Republicans’ 2026 midterm losses on declining support among young voters and Latinos, arguing the assassination of Charlie Kirk left the party without an influential communicator
He criticizes Republican leadership for failing to pass border security legislation, while also arguing certain deportation policies and rhetoric alienated Hispanic voters
O’Connor calls out the Iran conflict for driving up gas prices and intensified economic frustrations
FOX Across America with Jimmy Failla - 11/4
Failla attributes Republicans’ 2026 midterm losses to voter backlash against rising gas prices and President Trump’s broken promise to avoid foreign conflicts
He criticizes Republican leadership for failing to advance Trump’s legislative agenda, including immigration and tax priorities
Failla warns Democrats could use their congressional majorities to pursue impeachment and expand government programs
He notes VP JD Vance and Gov. Ron DeSantis are already positioning themselves for 2028, while Democrats including AOC, Gov. Gavin Newsom, and Gov. Abigail Spanberger compete for influence
📺 LEADING FOX NEWS
The Five
Democrat Rep. Robert Garcia warns Republican leaders to “lawyer up” ahead of his likely leadership over the House Oversight Committee
Five DSA candidates win House races, with one draping herself in a keffiyeh at her New York City victory party
A Bernie Sanders-backed billionaire tax trails at the ballot box in California, while multiple states vote to protect women’s sports
Rep. Ro Khanna celebrates on X that “DEI is back!”
FOX & Friends
A DSA co-chair fails to answer on the cost of a far-left agenda, with an estimated cost of $49 trillion over ten years
The DOJ is investigating the two Dan Sullivans election scandal
California’s Proposition 40 billionaire wealth tax is too early to call, with Sen. Bernie Sanders and Rep. Ro Khanna backing it
Socialist Nithya Raman pulls ahead of Karen Bass in the Los Angeles mayor race
First Lady Melania Trump hosts Russian and Ukrainian delegations, as estimates report she saved 800 lives with a ceasefire
Texas governor-elect Gina Hinojosa’s win could reshape border policy as an opponent of key ICE and border laws
VP JD Vance says the reason the GOP lost is the Iran war
Gov. Ron DeSantis blames congressional inaction on affordability, immigration, and voter ID for midterm losses
Israel forms a new government, as Gadi Eisenkot is expected to lead
Multiple states including Colorado and Washington pass laws preventing biological men from competing in women’s sports
Multiple European flights make emergency landings after bomb threats, as protests continue across Paris and its surrounding towns
Martha Stewart changes her tune on a homeless costume controversy
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Stephen Redic, 70, arrested after assaulting a TPUSA member manning a booth in NH. Redic is charged with misdemeanor simple assault and disorderly conduct. [X, LibsofTikTok]
When we say “candidate quality matters,” nothing could be a better example of the fact that Brandon Gill won by ~11 points in his district last night, which also went ~8-10 points to Talarico. The Right needs a new generation of leadership. [X, Brown]
Dues-paying Socialist Nithya Raman has defeated Karen Bass in the Los Angeles mayoral election, per DDHQ. If LA had fair elections, we’d be celebrating Spencer Pratt as the winner tonight. But instead, the city of homelessness and fraud will have an even worse mayor. [X, Sortor]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Ted Cruz delivers scathing assessment after Dems sweep midterms [FOX News]
Republicans look for answers after devastating midterm losses [FOX News]
Kamala Harris calls for Dems to ‘be ruthless’ with their power [FOX News]
Breitbart
‘Alhamdulillah’ Ilhan Omar Hails Abdul El-Sayed’s Michigan Senate Win [Breitbart]
McLaughlin: Establishment Pollsters Try to Discourage Republicans [Breitbart]
Talarico: We Have to Take On ICE, They’re a ‘Secret Police Force’ [Breitbart]
Wall Street Journal Editorials
JD Vance’s Theory of Election Defeat [WSJ Ed]
So Trump Didn’t Steal the Elections? [WSJ Ed]
The GOP Collapse in the States [WSJ Ed]
The Trump Reckoning Arrives [WSJ Ed]
Will Democrats Misread Their Victory? [WSJ Ed]
New York Post
Trump weighs making Pete Hegseth the fall guy for Republicans’ crushing midterms loss: ‘Knives are definitely out’ [NYP]
Florida approves sweeping property-tax breaks, but New Yorkers planning a move face a catch [NYP]
$950M in shady Medicaid billing, aides ‘like homeless people’ tied to NJ senior care company: sources [NYP]
Washington Free Beacon
Billionaire Tax Appears Defeated in California, But Soak-the-Rich Approach Gains Traction Elsewhere [WFB]
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