Gas station sushi
The Brand Brief 3.10.26: Brendan Carr, Pete Hegseth, Stevie Wonder, Zohran Mamdani, James Talarico, NYPD Officer Chief Aaron Edwards, and Gluesenkamp Perez
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,591 words | 7 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: Trust in legacy media
New Media Voices: Mamdani’s NYC
Leading FOX: NYC ISIS-inspired attack
Trending: Media coverage fallout from NYC attack
What the Right is Writing: Talarico, Gabbard, and Stevie Wonder
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
I knew the numbers were bad, but not this bad.
Carly shared a note from the Breitbart live event this morning, where Matt Boyle interviewed FCC Commissioner Brendan Carr. One line jumped out: “More people trust gas station sushi than legacy media.” Carr recently shared the exact stats on X to back up this claim.
The point: media trust is at an all-time low, paving the way for the fragmented ecosystem we track here at The Brand Brief. - NRB
What do you think of The Brand Brief? Let us know.
🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 3/9
Kelly accuses CBS of misleadingly editing an interview with Sec. of War Pete Hegseth, arguing it reframed a question about conservative critics of the war
She expresses opposition to the War in Iran, arguing it was not truly defensive, increases risk of terror on US soil
Two ISIS-inspired men threw IEDs at protesters opposing “the Islamic takeover of NYC,” Kelly criticizes NYC Mayor Zohran Mamdani for framing the event as rooted in “white supremacy” while downplaying terrorism
Guest Stu Burguiere, executive producer of the Glenn Beck Show, criticizes Sen. Lindsey Graham as displaying enthusiasm for endless global conflict that contradicts Trump’s campaign promises
Kelly discusses Democrat leaders that politicized Jesse Jackson’s funeral against the family’s wishes
The Ben Shapiro Show - 3/9
Two IEDs were thrown at an anti-Islamic protest outside Gracie Mansion in NYC, multiple city officials condemned the protesters but ignored the attempted bombing
Shapiro argues left-wing politicians share a “grievance politics” worldview with radical Islamists, leading them to excuse or support anti-Western actions
Iran’s new supreme leader, Khamenei’s son, is reportedly gravely ill, and ongoing US strikes are causing panic and apologies from Iranian leadership
The Matt Walsh Show - 3/9
Walsh examines new details surrounding Jeffrey Epstein’s death, highlighting a prison guard’s mysterious bank deposits and suspicious Google searches
He criticizes NYC Mayor Zohran Mamdani for prioritizing the condemnation of “Islamophobia” after two ISIS-inspired men attempted a bombing at a protest outside Gracie Mansion
Discussing claims from tech CEOs that AI might be conscious, Walsh argues AI lacks true consciousness because it cannot physically experience selfhood
He addresses a recent article on parental regret, asserting true fulfillment requires self-sacrifice
Allie Beth Stuckey’s “Relatable” - 3/9
Stuckey critiques Texas Senate candidate James Talarico’s faith as a “left-wing atheist version” of Christianity
She argues Talarico manipulates scripture to support progressive political agendas like abortion
Stuckey highlights his claims like God is nonbinary
She concludes that Talarico’s approach aligns with liberation theology, reducing the gospel to a political tool for social justice rather than a message of spiritual salvation
After Party with Emily Jashinsky - 3/9
President Trump claims the war with Iran is nearly over, citing the destruction of Iran’s navy and elimination of terrorist leadership
Guest Bryan Dean Wright, former CIA, is worried about a power vacuum after the death of the Ayatollah
A recent 60 Minutes report presented evidence that some Havana syndrome cases were likely caused by Russian directed-energy weapons, Wright argues his friend died from it
Despite terrorists Amir Balot and Ibrahim Caillumi throwing an IED near Gracie Mansion, pledging allegiance to ISIS on an NYPD bodycam, and flashing the ISIS salute, mainstream media and multiple NYC leaders blamed white supremacy for their reaction rather than their radicalism
They discuss the national security dangers of mass unvetted migration, the need for aggressive deportation beyond just “worst first”
📺 LEADING FOX NEWS
The Five
President Trump expects the war to end soon, says Iran has no navy, air force, or communications during a live news conference
The attempted New York City bombers wanted a mass casualty event larger than the Boston bombing, say they were inspired by ISIS
Only 30% polled by NBC view the Democrats favorably
Democrat strategist James Carville crashes out on camera, embraces his TDS
Folk singer Bruce Springsteen is being called out for pricey tickets to his anti-Trump tour
Many hiring managers aren’t reading resumes anymore, either because the resumes are AI-created, or because AI is reading the resumes instead
FOX & Friends
President Trump confirms more than 5,000 targets hit in Iran, expects the war to be over “very soon,” promises to keep Strait of Hormuz open as Democrats demand he use the emergency oil reserves
Sec. of War speaks live, reading from the Bible, after a sixth soldier Sgt. Benjamin Pennington dies at the age of 26, Mike Pompeo reacts
Georgia voters look to replace Marjorie Taylor Greene’s seat today
Heroic NYPD Officer Chief Aaron Edwards hopped a fence to take down would-be New York City bombers
During his speech in Doral, FL last night, Trump told Democrats to fund DHS as TSA employees go a month without pay
Guest high school coach Nathan Martin won first in the LA Marathon, taking back the title for the US
The White House shares the route for the Freedom250 Indy race
Protesters blocked the Iranian women’s soccer team bus, trying to save them from leaving Australia as they flashed SOS signals
A steel beam recovered from Ground Zero is going on tour across the country for America250
FOX Newsroom
Gen. Dan Caine thanks service members for Operation Epic Fury, recognizes fallen soldiers, confirms 5,000+ targets hit, President Trump confirms they’ll send stronger strikes if Iran blockades oil, Iranian ballistic missile strikes are down 85%
Former NSC Chief of Staff Alex Gray reports on the 2,000 pound penetrator bombs, Khamenei’s son
National gas prices have spiked from $2.92 a month ago to $3.54
Some airports have three hour long TSA lines as DHS employees go four weeks without pay, Sen. Majority Leader John Thune speaks live on the floor about the shutdown
Iranian wrestler Sardar Pashaei reports on the Iranian women’s soccer team seeking asylum in Australia
The NYPD confirms the attempted bombers were inspired by ISIS
Guest Sen. Dave McCormick discusses the SAVE Act
At least eight are killed in a string of deadly tornadoes across southern Michigan
The Senate is holding a hearing today on sanctuary cities bringing in illegal migrant crime
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Some heroes wear capes — Chief Aaron Edwards wears blue. [X, NYPD News]
Shoplifting by Somali migrants occurs at a rate 10x more than the general population in Minnesota. As a result, the state is studying the benefits of shoplifting. [X, Amuse]
CNN: Slipped and fell and became an Islamic terrorist. Oops! [X, Brand]
At least one woman on the Iranian women’s soccer team bus was seen flashing her phone light through the team bus window prior to boarding at Sydney airport. [X, Pavlou]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Trump warns Iran faces strikes ‘twenty times harder’ if nation refuses to heed US warning [FOX News]
Protecting key oil route for China would be an ‘honor’ to America, Trump says [FOX News]
Iranian Kurds form alliance, Trump reportedly reaches out to opposition leader [FOX News]
Breitbart
Incoming DHS Chief Markwayne Mullin Warns of Chinese Communist Threat [Breitbart]
Stevie Wonder Tells White People to ‘Overcome’ Their ‘Hate’ [Breitbart]
Dem TX Senate Candidate James Talarico Says He Loves ‘Trans Children’ [Breitbart]
Wall Street Journal Editorials
Iran Isn’t Winning This War [WSJ Ed]
A Strategic Petroleum Reserve Red Herring [WSJ Ed]
The N.Y. Terrorist Attack and DHS Funding [WSJ Ed]
Iran’s Lionesses Roar With Silence [WSJ Ed]
New York Post
James Talarico ‘proudly’ donated to group pushing to slash cop funds in Austin — homicides then soared [NYP]
Tulsi Gabbard, CIA at war over bombshell Havana Syndrome evidence linking mystery illness to Russia [NYP]
Trump tells The Post there’s no reason to panic over Iran war oil-price surge: ‘I have a plan for everything’ [NYP]
Washington Free Beacon
‘She’s Definitely Cosplaying as a Poor Person’: Democratic Rep. Gluesenkamp Perez Claims She Worked in an ‘iPhone Case Factory.’ It Was Actually a Hipster Artisanal Workshop. [WFB]
Washington Reporter
Republicans target top Dem House candidate with “Machete Cognetti” microsite [Reporter]
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