Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand

📣 Driving the Conversation…

1,218 words | 5 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)

What Matters: Calling the left’s bluff
New Media Voices: Muslim Brotherhood and Anthony Fauci
Leading FOX: Francesca Hong and Abdul El-Sayed
Trending: Chicago and Hasan Piker
What the Right is Writing: Russian Drones and James Talarico

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

No topic rallies the right like the issue of men playing in girls’ sports, and conservative voices are finding increasingly creative ways to highlight the issue.

Clay Travis offered $10 million for a high school boys team to play a WNBA squad, while former NBA star Enes Kanter Freedom went a step further by declaring for the WNBA draft. Meanwhile, female athletes like Sophie Cunningham and Aryna Sabalenka earned widespread praise from conservatives for standing up to protect women’s competitions.

With public sentiment overwhelmingly on their side (this is an 80/20 issue), expect conservatives and athletes alike to keep calling out the left’s absurdity until real changes are made. - NRB

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🎙️ NEW MEDIA VOICES

The Ben Shapiro Show - 8/6

Shapiro argues Tucker Carlson’s announcement about a potential third-party launch fell flat, revealing his approach lacks realism
He criticizes Carlson for likening debt to slavery, and also questions Vice President JD Vance’s economic philosophy
Shapiro calls for honesty in politics, criticizing conspiracy theories and advocating for wisdom and education for future generations

The Isabel Brown Show - 8/6

Brown argues America’s affordability crisis is epitomized by the skyrocketing cost of burritos, both at restaurants and the grocery store
She blames Joe Biden for rising inflation, which she says has been hard to reverse under the Trump admin
Brown acknowledges that Gen Z can overspend on luxuries, while also emphasizing the cost of groceries and rent has skyrocketed past wage growth

Sara Gonzales Unfiltered - 8/6

Gonzales argues Abdul El-Sayed’s recent victory in the Michigan Senate primary shows Democrats are willing to embrace socialists and candidates with ties to the Muslim Brotherhood
She notes the red-green alliance between socialists and Muslims, after Sayed received $115k in donations from terror-affiliated groups
Gonzales slams how the Biden admin handled a now-unveiled Maricopa County, AZ election scandal
She celebrates Anthony Fauci being held in contempt of Congress
Gonzales explains how she was attacked by a James Talarico supporter at a Ken Paxton for Senate rally

Timcast IRL - 8/6

The panel agrees President Trump’s executive order to end birthright citizenship is a necessary step to combat birth tourism, guest Araceli Martinez reacts
Pool argues outlets like the Washington Post spread misinformation about DEI to make it sound like it’s about racism
They express frustration over Sen. Mitch McConnell’s recent health issues as the GOP battles to pass key legislation before midterms
The panel discusses if another creepy clown video is an omen
They discuss the side effects of Ozempic the public is choosing to ignore

📺 LEADING FOX NEWS

The Five

Michigan candidate Abdul El-Sayed tries to say, “I’m not a socialist, I’m a scientist,” lies about both claims
Anthony Fauci could face criminal charges after the Senate ruled he is in contempt of Congress, = DOJ confirms they have been issued a referral
Sen. Bernie Sanders claims “no serious person” wants to defund the police, despite multiple of his endorsed candidates calling for this
NYC Mayor Zohran Mamdani was booed off stage at an NYPD event
Wisconsin gubernatorial candidate Francesca Hong backtracks on abolishing Thanksgiving, now calling it her favorite holiday

FOX & Friends

Democrat Justin Pearson advances in his congressional race, while Sen. Marsha Blackburn wins the GOP nomination for Tennessee governor
NYC Mayor Zohran Mamdani was booed at a Staten Island NYPD event
Francesca Hong flips her position on abolishing Thanksgiving and defunding the police to win over moderate Democrats
A college sports bill heading to Congress may not have provisions necessary to defend women’s sports
Meta has been ordered to pay $567M in a child online protections case
The University of Michigan gets rid of first semester freshman grades
President Trump signs an executive order to crack down on birth tourism, MN Democrat Sen. Amy Klobuchar tries to claim she’s tough on the border
Iran and the U.S. get closer to reopening the Strait of Hormuz
ICE arrests more than 1,200 illegal immigrants in Georgia
A Texas children’s hospital must pay a $10M settlement after illegally medically transitioning minors
The country lost 23,000 jobs in July while unemployment falls to 4.1%
Some protesters seek to ban Flock cameras, arguing they are an invasion of privacy and don’t deter crime
The Major League Pickleball Playoffs begin in Carrollton, TX today

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

“I am a Sharia law survivor from Iran.” Christian refugee in McKinney, TX begs City Council not to let a 5 acre Islamic center in. [X, End Wokeness]
Hasan Piker goes on an unhinged rant on prison abolition slandering law-abiding Americans: “I’m 100% closer to the prison abolitionist perspective...[Americans] fantasize about the violent crimes...Americans sometimes literally feel like they want to be the rapist murderers.” [X, RNC Research]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

Curators behind controversial Smithsonian exhibit built careers on race [FOX News]
Lawsuit claims Maryland rushed redistricting ballot plan after legal deadline passed [FOX News]
Crowd chants ‘nobody wants you’ as Mamdani cuts remarks at police event short [FOX News]

Breitbart

America Shed 23,000 Jobs in July, Unemployment Falls [Breitbart]
Moderate Dems Gear Up for ‘War’ with Democratic Socialists [Breitbart]
Peter Schweizer: One Third of Democrats Now Call Themselves Socialists [Breitbart]

Wall Street Journal Editorials

Trump Fixes a Biden Medicare Trick [WSJ Ed]
The Crypto Lobby Objects on the Clarity Act [WSJ Ed]
The FDA, Replimune and a New Flu Shot [WSJ Ed]
Russia’s Drones Test Europe’s Defenses [WSJ Ed]

New York Post

How Corey Lewandowski is plotting return to Trump orbit with lover Kristi Noem at his side: sources [NYP]
Fauci’s fed-up wife flips the bird as ex-top doc miserably takes out trash hours after contempt vote [NYP]

Washington Free Beacon

James Talarico Headlined Pride Event Alongside 11-Year-Old Child Drag Queen ‘Kween Kee Kee’: ‘Absolute Cutest and Youngest of Our Drag Performers’ [WFB]

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