Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,399 words | 6 minute read | Written to be skimmable (13+ hours of media covered in The Brand Brief)
What Matters: … later you can live like no one else
New Media Voices: Meghan Markle, Hasan Piker, and Ilhan Omar
Leading FOX: Abdul El-Sayed, Enes Kanter Freedom, and Buc-ees
Trending: Dolly Parton, Abdul El-Sayed, and Sophie Cunningham
What the Right is Writing: Jesse Watters, Scott Bessent, and Abdul El-Sayed
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Dave Ramsey may avoid overt political talk, but he remains a powerhouse in conservative media. His flagship show just hit #16 on Triton Digital’s podcast rankings and is the country’s second-largest nationally syndicated talk show, airing primarily on conservative and faith stations.
The bench at Ramsey Solutions extends beyond Dave. Personalities like George Kamel, Rachel Cruze, Jade Warshaw, and John Delony are rapidly growing their own massive audiences across social platforms and YouTube.
Known for his frank focus on fiscal conservatism and personal responsibility, Ramsey delivers finance, relationship, and business insights through an evangelical Christian lens. While many new media shows are quickly embracing sports betting and prediction markets, Ramsey remains vehemently opposed, recently calling betting apps a “portal to hell.”
And though his show isn’t explicitly political or interview-based, it served as a crucial media stop for Donald Trump in the lead-up to the 2024 election.
Speculation is growing that the retirement expert is planning his own exit, with the spotlight turning to his daughter and protégé, Rachel Cruze. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 8/24
Kelly calls Meghan Markle and Prince Harry “grifters” and “box office poison,” for failed Netflix deals and Markle’s alleged political ambitions
She describes the WNBA as a “soap opera drama” with players like Natasha Cloud and DeWanna Bonner prioritizing woke over the game
Kelly details Karmelo Anthony’s extensive record of violence and threats, criticizes the high school’s negligence in failing to expel him
Guest Michael Knowles dissects the woke ideology permeating institutions from California universities to sports
Kelly touches on the tragic death of Hayden Panettiere, and criticizes Panettiere’s mother for denying her daughter’s mental health claims
The Isabel Brown Show - 8/24
Brown argues Transportation Sec. Sean Duffy’s “The Great American Road Trip” show is a vital initiative to reignite American patriotism
She references his successful recruitment of gamers for air traffic control roles, and thanks him for using his platform to talk about conservative families choosing colleges
Brown celebrates the unexpected rise of Christianity and conservative values at more liberal universities, with record baptism rates at places like Catholic Newman Centers
The Michael Knowles Show - 8/24
Knowles criticizes Hasan Piker’s grotesque dance routine making fun of the assassination of Charlie Kirk
He argues VP JD Vance’s economic populism is firmly within conservative tradition, not socialism, and positions Vance as President Trump’s successor
Knowles argues the decline in young men’s employment, leading to “stay-at-home boyfriends,” was by design due to DEI mandates and offshoring
He observes a significant surge in religiosity, particularly Catholicism, among young people even on liberal campuses like Harvard University
Knowles notes Democrats’ abandonment of working-class voters for social issues like “transing kids” and mass migration
Timcast IRL - 8/24
Pool and guest Nick Freitas believe the proposed revocation of 200,000 visas and the potential deportation of Rep. Ilhan Omar are necessary steps to address the rampant abuse of asylum claims and visa overstays
Pool criticizes the Hart-Celler Act of 1965 for fundamentally altering American demographics by prioritizing “third world” immigration
They discuss how woke culture created both the WNBA trans debate and the Lindsay Clancy trial gender war
The panel believes socialists like Hasan Piker and AOC actively seek the “complete dissolution of the American people” through policies like mass immigration and abortion
Pool argues the U.S. no longer functions as a unified constitutional republic but rather as “two countries” with conflicting moral frameworks
📺 LEADING FOX NEWS
The Five
Hasan Piker mocks Charlie Kirk’s assassination by singing AI song
President Trump says rejecting data centers is a “mistake”
Enes Kanter Freedom is ejected from a WNBA game, the Toronto Tempo introduces a new nonbinary turtle mascot
CA Gov. Gavin Newsom promotes Trump Accounts in a potential 2028 political move
FOX & Friends
Today South Carolina votes for their next senator, interim Sen. Darline Graham or Rep. Ralph Norman
Socialist candidate Abdul El-Sayed dodges questions on women’s sports and trans issues by asking Jesse Watters if he is circumcised
The prosecution believes Lindsay Clancy was lying about hearing voices
Iran threatens action as their economy collapses due to heavy sanctions
ICE arrests more than 1,300 illegal immigrants in the Washington, D.C. region
Murdoch Children’s Research Institute is using gene therapy to reverse heart disease
HHS Sec. RFK, Jr. is looking to give school cafeterias a MAHA upgrade
The Buc-ee’s CEO says they are planning on expanding in “conservative, business-friendly states”
VP JD Vance warns of the dangers of socialism in Brewer, ME
Enes Kanter Freedom is kicked out of a WNBA game
Families are spending on average more than $1,000 a year on youth sports
Polls show solo dining is surging across the country
Former VP Mike Pence is interviewed on Ukraine asking for more U.S. aid
Far-left streamer Hasan Piker is facing backlash for antisemitism
Dae’Quan Wright is returning to LSU football after getting waived by the Browns
In the World Humanoid Games in Beijing, China, more than 2,000 robots compete from across 16 countries
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Left-wing media and WNBA “sources” are now saying Sophie Cunningham might be “released” from her team at the end of the season. “Her future is suddenly in doubt.” [X, Daugherty]
A message from the family of Dolly Parton. [X, Parton]
New Mexico Democrat Gabe Vasquez says in his latest ad, “I learned that anything is possible with hard work watching my mother fight to pay rent and put food on the table.” Really? Gabe’s mom held corporate finance roles at GE, was a finance manager and comptroller in Mexico and then was a senior finance analyst in Indiana. [X, Guest]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Abdul El-Sayed battles Jesse Watters over billionaires, Sharia law in tense interview [FOX News]
Smithsonian-linked museum in El-Sayed’s backyard puts America’s post-9/11 response on trial [FOX News]
Dem mayor in hot seat over ‘unhinged’ move ‘hunting down’ property owners leasing to ICE [FOX News]
Breitbart
El-Sayed Asks Jesse Watters if He’s Circumcised: Bizarre Rant Opposing Bans on Transing Children [Breitbart]
Bessent Warns ‘Economic D-Day’ Awaits Recalcitrant Iran [Breitbart]
Democrat Michigan Senate Nominee Abdul El-Sayed Suggested the U.S. Makes People Resort to Terrorism [Breitbart]
Wall Street Journal Editorials
Trump Unleashes Scott Bessent on Iran [WSJ Ed]
Trump to Ford Motor: Drop Dead [WSJ Ed]
South Carolina vs. the 26th Amendment [WSJ Ed]
The Dumbest Trade War Revisited [WSJ Ed]
New York Post
Dem NY mayor whizzes off to Martha’s Vineyard a day after firefighter, gov’t worker critically hurt in gas explosion at city site [NYP]
Inside the Penn State frat house drug ring — cocaine-and-molly-fueled parties, secret dealing rooms and brutal hazing [NYP]
Washington Free Beacon
Abdul El-Sayed Doubles as Consultant for Health Nonprofit Led by ‘Scam Artist’ Accused of ‘Exploiting Medicare’ [WFB]
Washington Reporter
Mexican cartel member’s arrest in Arkansas becomes election issue as Cotton hits Shoffner over call to defund ICE [Reporter]
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