Keeping it PG?
The Brand Brief 4.9.26: Nikki Glaser, Hasan Piker, Abigail Spanberger, California fraud, Melania Trump, and MMIWG2SLGBTQQIA+
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,309 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: Who is doing the swearing?
New Media Voices: Tucker Carlson and affairs
Leading FOX: The Strait of Hormuz, the Bahamas, and Hasan Piker
Trending: No justice for Iryna Zarutska
What the Right is Writing: The ceasefire, AI, and Spanberger
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
A new New York Times analysis of Congressional social media posts reveals a sharp partisan divide: Democrat politicians rely heavily on profanity, while the bad habit remains rare amongst Republicans.
The potty-mouth gap extends beyond X, as many left-wing podcasts could easily fill a swear jar every episode. Whereas conservative shows tend to keep it family-friendly. Of course, there are outliers (Megyn Kelly’s “explicit” tag exists for a reason).
Call me old-fashioned, but a message doesn’t need to be bleeped to be heard. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 4/8
Kelly and guest Curt Mills from The American Conservative discuss whether the ceasefire deal is possible if Israel keeps bombing Lebanon
Guest podcaster Mark Halperin discusses MAGA infighting over Iran, and argues JD Vance won’t face Marco Rubio in the 2028 primary
Damilare Sonoiki, TV writer, and Stepfanie Tyler, founder of “Westly,” discuss Jennifer Newsom claiming accidentally killing her sister makes her relate to prisoners
Kelly addresses new details about Bryon Noem cross-dressing
She makes fun of middle-aged single women throwing themselves wedding-sized birthdays and condemns a shocking comment from an SNL cast member
The Michael Knowles Show - 4/8
Knowles criticizes the media for misrepresenting President Trump’s Iran policy, noting his use of hyperbole in negotiation tactics and alignment with past presidents like Ronald Reagan and JFK, but expresses skepticism about the viability of Iranian regime change
He criticizes “squish Republicans” for considering a mass amnesty bill like the “Dignidad Act,” arguing it would exacerbate illegal immigration
Knowles condemns NY Democrats’ attempts to punish Catholic nuns over transgender issues
Allie Beth Stuckey’s “Relatable” - 4/8
Stuckey refutes Paula White’s theology as heretical for preaching the prosperity gospel and comparing Donald Trump to Jesus Christ
She pushes back against Tucker Carlson’s strong reaction to Trump’s Easter post as typical hyperbole, while acknowledging some issues with it
She affirms the connection between Christian faith and scientific exploration, highlighted by astronaut Victor Glover’s testimony
The Brett Cooper Show - 4/8
Cooper criticizes the values embodied by Gavin and Jennifer Newsom, their hypocrisy between what they express versus how they live
She also argues conservative figures like Kristi Noem and Pete Hegseth don’t practice what they preach based on cheating allegations
Cooper exposes the story of Rep. Tony Gonzalez’s alleged affair with his staffer Regina and her death by suicide
She argues influencers like Whitney Cummings, Leslie Jones, and Alex Cooper promote casual encounters over marriage
After Party with Emily Jashinsky - 4/8
Jashinsky and guest journalist Glenn Greenwald discuss confusion surrounding the ceasefire and whether the Strait of Hormuz is open
They also discuss Vogue’s Anna Wintour’s rude remarks toward Melania Trump versus her historic support for Michelle Obama
Guest Katie Pavlich of NewsNation explains her departure from FOX News and how mainstream media ignores illegal immigration
Jashinsky reacts to actress Nikki Glaser admitting she’s attracted to her partner being with other women and The Cut claiming the secret to a great marriage is having crushes on other people
She also gives her thoughts on Tucker Carlson’s monologue against President Trump’s Easter Truth Social post
📺 LEADING FOX NEWS
The Five
Press Sec. Karoline Leavitt says President Trump’s rhetoric is to thank for the ceasefire deal with Iran, will host peace talks this Saturday, while Sen. Chuck Schumer calls the situation a disaster
MS Now host Lawrence O’Donnell says “no man left behind” is sexist
Democrat candidates embrace controversial streamer Hasan Piker
HHS Sec. RFK, Jr. is a top campaigning surrogate for midterms
FOX & Friends
Israel strikes Lebanon with additional airstrikes, Iran says the Strait of Hormuz is now closed again in response, White House says NATO has turned their back on America, Mike Pence reacts
A missing Michigan woman’s husband is facing allegations of abuse
VA Gov. Abigail Spanberger is caught bragging about private investments made under Glenn Youngkin’s leadership
House Majority Leader Steve Scalise shows FOX around New Orleans
Democrats bring back the “wealth tax” to their midterm campaigning
The Artemis II crew preps for landing tomorrow
FOX Newsroom
VP JD Vance, Special Envoy Steve Witkoff, and Jared Kushner are attending the peace talks in Pakistan on Saturday, former ambassador Nathan Sales reacts to Strait of Hormuz tensions
Former NATO ambassador Kurt Volker reacts to Trump’s tensions with the alliance
Bahamas police detain the husband of a missing woman over abuse allegations
Progressive New Jersey candidate Analilia Mejia expands her lead
Abdul El-Sayed’s ties to radical streamer Hasan Piker roil his chances at achieving the Democrat nomination for Michigan’s senator
A train narrowly clipped a school bus in Sumter County, FL
Artemis II is on track for a safe landing tomorrow, Apollo 16’s Charles Duke reacts
FCC Chairman Brendan Carr speaks live from the top of the Empire State Building’s broadcast tower, has climbed other towers recently
Chris Rufo is interviewed on the Manhattan Institute exposing $30 billion in California fraud
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
DeCarlos Brown Jr., the man who murdered Iryna Zarutska, has been found “incapable to proceed” on state murder charges. [X, LibsofTikTok]
California spends $30 billion per year paying 800,000 people to cook, clean, shop, and watch television with family members and others. This “in-home care” program operates mostly on the honor system—and loses $6 to $12 billion a year to fraud. [X, Rufo]
Illinois Gov. JB Pritzker claims that Trump is prepared to deploy ICE and CBP to scare voters away from the polls in November [X, Sortor]
Minneapolis is preparing to consider legalizing adult bathhouses where residents can engage in sexual activity. [X, Rugg]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Husband taken into custody in disappearance of American woman in the Bahamas [FOX News]
Trump signals new warning to Iran as regime hedges on ceasefire demands [FOX News]
Artemis II astronaut details ‘unbelievable sight’ up in space: ‘actually getting chills’ [FOX News]
Breitbart
Trump Vows U.S. Forces to Stay Near Iran Until ‘Real Agreement’ Is Reached [Breitbart]
Explosions Heard at Kharg Island, Iran’s Critical Oil Export Site [Breitbart]
Nolte: Trump Warns Iran Its ‘Civilization Will Die Tonight’ [Breitbart]
Trump Hails ‘Golden Age of the Middle East’ With ‘Big Money’ to be Made [Breitbart]
Wall Street Journal Editorials
Trump Declares Premature Victory in Iran [WSJ Ed]
Wisconsin Swings to the Left [WSJ Ed]
Banks, Regulators and ‘Reputational Risk’ [WSJ Ed]
JD Vance Stars in Our Man in Budapest [WSJ Ed]
New York Post
NYC bill would force Amazon to hire thousands of local delivery workers — sending customer bills soaring [NYP]
The ‘new’ Melania Trump steps into spotlight with another ‘big’ WH announcement [NYP]
Washington Free Beacon
Abigail Spanberger Takes Credit for $7.1 Billion in Business Investments Secured by GOP Predecessor Glenn Youngkin [WFB]
Washington Reporter
Hasan Piker urged his followers to “kill Rick Scott.” Rick Scott explains why Piker’s “evil” views will cause problems for Democrats [Reporter]
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