Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,201 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: Today matters a great deal
New Media Voices: 9/11, Charlie Kirk, and Anthropic
Leading FOX: 9/11, $5,000, and Charlie Kirk
Trending: Zohran Mamdani and AOC
What the Right is Writing: Ms. Rachel, Charlie Kirk, and Mamdani
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
We joined Young America’s Foundation (YAF) today at the U.S. Capitol to help place nearly 3,000 flags honoring the lives lost 25 years ago. Students across the country have worked with YAF for more than two decades to organize these displays on high school and college campuses.
This visual reminder matters, especially as an entire generation of young adults was not alive during the terrorist attacks on 9/11.
Take the time today to remember the fallen, reflect on the freedoms we take for granted, and recognize the evil our nation faces. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 9/10
Kelly honored the late Charlie Kirk on the one-year anniversary of his passing, praising his ability to connect young people with conservatism
Guest Jacob Coxon, former Anthropic employee, shares concerns about how AI could take over humanity with bioweapons and hacking
In light of the GOP midterm convention, Kelly calls for voter turnout to fight against the threat of socialism
She looks into Texas Democrat candidate James Talarico’s comments on transgenderism, including a strange comment from his pastor
Heading into football season, she reminds viewers of the NFL’s inclusion of two national anthems and gay male cheerleaders
Kelly calls out actress Sandra Bullock’s claims regarding her adopted black children’s safety, contrasting her multi-million dollar homes with her perceived victimhood
The Ben Shapiro Show - 9/10
Shapiro and guest Victor Davis Hanson argue President Trump’s political resurgence is a “counterrevolution” fueled by Democrats’ drive to destroy him through relentless lawfare and debanking
Shapiro contrasts how the past administration included more moderate Republicans, while currently Trump is focusing on loyal leaders
He expresses concerns about the MAGA movement’s support of government intervention in the economy, noting gas prices and inflation
Shapiro calls out Tucker Carlson’s bizarre Jewish math conspiracy
He underscores the historic challenge for a vice president to win re-election after a president with low approval ratings, referencing VP JD Vance’s chances in 2028
The Michael Knowles Show - 9/10
Knowles slams CA Gov. Gavin Newsom for expanding California’s Medicaid system to illegal immigrants, directly linking it to fraud
He calls out Lindsay Clancy’s defense attorney for going on a media spree, describing a societal issue with lack of accountability
Knowles expresses concerns about midterm polling for Republicans, encouraging people to campaign on fraud and deportations over abstract ideology, and to not downplay the effects of Iran
He describes Texas Democrat candidate James Talarico as believing all religions are equal, going against Christian teaching
Rufo & Lomez - 9/11
Rufo and Lomez are joined by Colonel Rob Maness, who was at the Pentagon during the 9/11 attacks
Maness warns that the U.S. is dangerously close to a 9/11 event again, criticizing the poor vetting of Islamist immigration
The colonel recounts the immediate aftermath of the attacks and debunks revisionist theories, while calling the Iraq War a “bad idea” and both hosts lamenting the failed nation-building in Afghanistan
They champion President Trump’s foreign policy of “peace through strength,” contrasting it with NATO expansion
Rufo questions the lack of an exit strategy for the Iran conflict and the prolonged engagement in Ukraine
📺 LEADING FOX NEWS
The Five
President Trump promises a $5,000 bonus for Americans if the GOP keep the House and Senate
Democrat Sen. John Fetterman makes a surprise video appearance at the midterms convention
The panel reflects on the one year since Charlie Kirk’s assassination
Kamala Harris goes on Megan Rapinoe’s aptly-named, “Why Are You Like This?” podcast
FOX & Friends
Today marks 25 years since 9/11, and VP JD Vance will join former presidents Biden, Obama, Bush, and Clinton at Ground Zero, Rep. Nicole Malliotakis reacts
Commerce Sec. Howard Lutnick shares his story at the memorial site of escaping the first tower’s collapse, and how his younger brother died
The 9/11 Victims Compensation Fund reports 8,996 people have died and 57,044 people have been diagnosed with cancer due to the attacks
Family members of people who died on 9/11 read of their loved ones’ names
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
The passenger uprising on Flight 93 still gets to me. The indomitable power of the American spirit. Just absolute patriots and heroes of Western civilization. There should be statues to them. [X, Pavlou]
Irish American priest Fr. Mychael Judge prays inside the Twin Towers as tragedy unfolds. He was later named the first official casualty of September 11th. [X, Catholic Arena]
Let’s check in on what the Congressional Democrats are doing today...<<checks notes>> Fighting for hormone therapies for transgender illegal aliens. Listen for yourself. [X, Jennings]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Trump set to honor 9/11 victims and first responders at Pentagon [FOX News]
Trump issues blunt midterm warning as GOP convention wraps [FOX News]
Charlie Kirk supporters return to site of assassination one year later [FOX News]
Breitbart
9/11 Victims’ Families Speak at Ground Zero Memorial in NYC, Widow Slams Saudi Arabia [Breitbart]
Trump Urges Republicans to ‘Keep Fighting’ Down Home Stretch of Midterms [Breitbart]
El-Sayed: It’s ‘Sad’ Rogers Thinks Piker’s 9/11 Comments an Issue [Breitbart]
Wall Street Journal Editorials
The 9/11 Lessons for Next Time [WSJ Ed]
Trump Has a $5,000 Bridge to Sell You [WSJ Ed]
A Millionaire Tax Is Never Enough [WSJ Ed]
Trump Eyes Pickaxe Mountain, Again [WSJ Ed]
New York Post
Windows on the World’s surviving chef reflects on 9/11 attacks that forever changed his life and career: ‘It will always be with me’ [NYP]
Illegal migrant executed California waitress after Biden admin freed him under soft border law [NYP]
Democratic Senate hopeful Abdul El-Sayed ‘separated himself from Team America’ with 9/11 comments, GOP rival says [NYP]
Washington Free Beacon
Why They Hate Us: The Sources of Terrorist Conduct [WFB]
Washington Reporter
EXCLUSIVE: Abdul El-Sayed received $3,000 from ‘Ms. Rachel,’ anti-Israel activist campaigning to shut down ICE detention centers [Reporter]
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