Next Stop: San Francisco
The Brand Brief 10.20.25: No Kings Nuttiness, anti-ICE protests, latest from Israel, no longer hanging in the Louvre
Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in the conservative media ecosystem - FOX News, podcasts, and more.

Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
š£ Driving the Conversationā¦
820 words | 3 minute read (6+ hours of media covered in The Brand Brief)
What Matters: Next stop on the Trump Train: San Francisco
Leading FOX: Jewel Heist and latest from Israel
Trending and Pouncing: Lunacy from No Kings Protests
What the Right is Writing: Trump strikes drug boats
Youāre receiving an early access version of The Brand Brief. I would love to hear your feedback. Thank you! - NRB
āļø WHAT MATTERS AND WHERE WEāRE GOINGā¦
Nathanās quick take on where weāre headedā¦
First, thank you for subscribing and reading The Brand Brief! Your feedback has been invaluable - keep it coming. What do you like? What are we missing? How do we improve?
We are close to launching this to a wider audience in the coming weeks, so please feel free to forward to friends and encourage them to subscribe.
One housekeeping item: On Mondays going forward, The Brand Brief will be scaled back as conservative podcasters donāt record over the weekend.
Where the ecosystem is headed: The conservative media ecosystem on Monday will mock the lunacy of the No Kings March, then pivot back to Blue-State Democrat crime failures and protests. For more on that: Trump announced plans to take action in San Francisco, and Pritzker opened up about his media strategy to keep his White House feud going. Both videos are insightful. - NRB
šŗ LEADING FOX NEWS TODAY
A look inside the FOX editorial decision-makingā¦
FOX & Friends
Priceless jewels stolen from the Louvre
Soundbites from No Kings March as government shutdown continues
NJ Governors Race tightens weeks before the election, national Dems coming to the rescue
Trump on Sunday Show talking about San Francisco crime, Deputy FBI Director Bongino interviewed to discuss next crackdown
Israel and Hamas ceasefire resumes, but concerns remain
Country star Brantley Gilbert inspired by Charlie Kirk, rekindles faith
FOX Newsroom
Israel and Hamas ceasefire resumes and Phase Two to move forward, awaiting return for remains of hostages
Bret Baier interviewed about his new book, āTo Rescue The American Spiritā
Mamdani facing backlash over photo with Imam tied to terrorists attacks
Jewel heist at the Louvre
Chicago Anti-ICE protests turn violent
Andrew Cuomo interviewed about the latest in the NYC Mayoral race, attacks Mamdaniās socialist views
DHS spokeswoman interviewed about alleged October 7th terrorist being arrested in the U.S. after entering illegally
Democrats join national No Kings protests across the country amidst ongoing government shutdown
šæ TRENDING AND POUNCING
Tomorrowās news today: highlights from the conversation on the right and what conservatives are āpouncingā onā¦
Grown adult protesters dressed up as āLICEā agents roll around on the U.S. Constitution at Seattleās āNo Kingsā protest. [X, Rugg]
Masked child takes turn stabbing Trump pinata [X, Bonne]
Robert DeNiro on MSNBC: Rural Americans believe Trump because they arenāt getting the truth from the media they watch. [X, Lensman]
No Kings Protester: Charlie Kirk Is a āPiece of Garbage,ā āIām Glad Hitler Is Deadā [X, Daily Signal]
Pelosi mocked for her no crown video. [X, Pelosi]
Giant Palestinian flag hangs over No Kings rally in DC [X, Daily Caller]
Demonstrators dancing at a āNo Kingsā protest today in Chicago [X, Gutenschwager]
KJP disastrous CBS Mornings interview during book launch [X, Houck]
Asheville, NC: ā...literally every single person at this protest is retired and whiteā [X, Van Swol]
šļø WHAT THE RIGHT IS WRITING
Leading FOX News Digital
Trump calls Colombian president a ālunaticā as drug war tensions explode [FOX News]
āSomething happened to my sonā: Dad demands truth after mayor downplays water deaths [FOX News]
Hollywood star turned down politicianās proposal to stage split during tense campaign [FOX News]
Top of Breitbart
Trump Dismisses āJokeā No Kings Protests:āI Work My Ass Offā [Breitbart]
Watch Live: Anti-Trump āNo Kingsā Protest in Washington, DC [Breitbart]
Watch: Trump Trolls āNo Kingsā Protest with āTop Gunā Style Meme [Breitbart]
Rand Paul: Trumpās Military Strikes Against Suspected Drug Boats Are Not Legal [Breitbart]
Wall Street Journal Editorials
How to Make Banks Less Safe [WSJ Ed]
An English City Bars Israeli Soccer Fans [WSJ Ed]
Gov. Hochul Tiptoes Toward Mamdani [WSJ Ed]
The Other Side of the Gaza Hostage Deal [WSJ Ed]
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Nathan (@NathanBrandWA on X or Nathan@OnBrandStrategies.com) and Carly (@realCarlyMoran on X or Carly@OnBrandStrategies.com).
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