Actionable media intel to keep you ahead: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,252 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: Guthrie case grips America
New Media Voices: Guthrie, Epstein, and Bad Bunny
Leading FOX: Guthrie, Bondi, and the FAA
Trending: Bondi vs House Democrats
What the Right is Writing: Guthrie, Epstein, and ICE
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
Nothing in media rivals the gravity of the Nancy Guthrie case.
The TODAY Show ratings are up, itâs leading every hour of cable news, and the highest-viewed late-night show on TV - Gutfeld! - was even sidelined by developments in the case. Heck, Iâve even had clients bumped from TV for breaking updates.
America is locked-in, watching closely, and praying for the best. - NRB
I would love to hear your feedback - survey here. Thank you!
đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 2/10
In a new video, Savannah Guthrie encourages the public to share any information they have on her missing mother, believes she is alive
âMK True Crimeâ host Phil Holloway unpacks his live reporting from the home, noting the long blood trail leading away from her door
Kelly speculates itâs a murder, not a kidnapping, dismissing the ransom demands as a trick, especially since there is no proof of life
Maureen OâConnell of âBest Case Worst Case,â and Jim Fitzgerald of âCold Red Podcastâ analyze new footage of a mustached, armed man tampering with Nancyâs doorbell camera and plants
Former SWAT team leader Chad Ayers believes itâs an amateur, noting the strange gun placement and that he could be familiar with the property
The Ben Shapiro Show - 2/10
Shapiro argues societal frustration is fueling dangerous nihilism and diverting attention from proven conspiracies.
He details Steve Bannonâs ties to Jeffrey Epstein, citing documents that show he sought media coaching and film funding from Epstein
Shapiro critiques the âmanosphere,â labeling figures like Andrew Tate and Clavicular as grifters who monetize off of demoralized men
He praises the adminâs move to repeal EPA greenhouse gas findings
Shapiro discusses the potential candidates in the Texas Senate race
The Matt Walsh Show - 2/10
Walsh claims Super Bowl commercials consistently cast white people as villains or incompetent while portraying minorities as heroes
He condemns a Kentucky judge for halving a convicted rapistâs sentence, alleging the decision was motivated by racial bias
Walsh disputes a CBS report claiming few deported illegal immigrants were violent criminals, pointing out the data includes significant crimes like assault
He mocks a Maryland squatter case where a woman occupied a mansion, ridiculing her lawyerâs inability to explain her right to the home
A New York Times article tried to link baby formula to âmarriage equality,â Walsh argues in favor of traditional marriage and gender roles
The Brett Cooper Show - 2/10
Cooper critiques the NFLâs Bad Bunny halftime show, arguing the lack of English or subtitles alienated the core American audience
She contends the performance was a calculated business move for international growth, evidenced by staging designed strictly for TV cameras rather than live fans
Cooper analyzes the TPUSA alternative show featuring Kid Rock, pointing out the irony of conservatives embracing him as a moral alternative despite his history of explicit lyrics
TimcastIRL - 2/10
American Principles Project President Terry Schilling joins the podcast to address documents claiming Jeffrey Epsteinâs guards used a decoy body for the media while removing his real body in a separate vehicle
A former police chief told the FBI that Trump contacted authorities in 2006 urging action against Epstein, called Ghislaine Maxwell evil
While the panel acknowledges the images that claim to show Epstein alive in Israel are AI, they express concern that technology makes it increasingly difficult to know the truth in the case
Other topics include the rise of âfeminizedâ work spaces, prediction markets, âwokeâ Star Trek, and declining birth rates
đş LEADING FOX NEWS
The Five
A new video reveals an armed, masked man at Nancy Guthrieâs door
Shouting matches break out at the DHS House hearing
Democrat strategist James Carville claims Trump will receive an âaâwhoopingâ in the 2026 midterms
Comedian Bill Maher calls Democrats âvery exclusionaryâ
FOX & Friends
New footage shows a masked, armed suspect at Nancy Guthrieâs house, investigators complete the search of her property and release a potential suspect, activity in the ransom bitcoin account could reveal the kidnapper, FOX reviews exit points in her neighborhood for cameras
The FAA grounded all flights in El Paso for the next 10 days, Democrat Rep. Veronica Escobar claims there is no immediate threat
Kevin OâLeary is interviewed on Januaryâs job report showing 130,000 jobs added in the past month, reacts to Trump saying the U.S. is the âhottest country in the worldâ
FOX Newsroom
FBI Director Kash Patel says there are multiple persons of interest in the Nancy Guthrie case, new footage shows an armed man attempting to cover Guthrieâs doorbell camera, investigators comb her neighborhood for suspects, TMZâs Harvey Levin is interviewed on a new case note
AG Pam Bondi testifies before the House live, Speaker Mike Johnson defends her handling of the Epstein files
The FAA lifts the order to ground all El Paso flights for the next 10 days, after a Mexican cartel drone triggered the shutdown
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
A staffer just had to wake up Rep. Jerry Nadler (D) at the beginning of AG Pam Bondiâs hearing [X, Daugherty]
Bondi calls out Democrats on Epstein: âNone of [these Democrats] asked Merrick Garland over the last four years one word about Jeffrey Epstein.â [X, RR47]
The Trump economy doubles the expected jobs growth at a whopping +130,000 for January, -34,000 government jobs [X, Daugherty]
Here is a Reddit post reportedly made by Jesse Strang, the transgender Canadian mass shooter, admitting he is male pretending to be female [X, Libs of TikTok]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
Person detained for questioning in Nancy Guthrie case has been released [FOX News]
Trump tells Kudlow that the US âshould have the lowest interest rates in the worldâ [FOX News]
Nine killed, dozens injured in shooting at Canadian school and home, police say [FOX News]
Breitbart
Breitbart News Hosts Commerce Secretary Howard Lutnick for Policy Discussion [Breitbart]
Trump Alerted Cops About Epstein in 2006, Called Maxwell âEvilâ [Breitbart]
WH: Trumpâs Alleged Call to Police Chief âCracksâ Epstein Narrative [Breitbart]
Olympic Curler Blasts ICE: âWhatâs Happening in Minnesota Is Wrongâ [Breitbart]
Wall Street Journal Editorials
The Trouble With MedPAC [WSJ Ed]
Hijacking Trumpâs Religious Liberty Council [WSJ Ed]
The Pronoun Wars in Public Schools [WSJ Ed]
Republicans Threaten Mississippiâs Miracle [WSJ Ed]
New York Post
The âsimple tacticâ authorities missed to help catch Nancy Guthrieâs kidnappers: expert [NYP]
Iran executing protesters in hospital beds â as brutal retribution continues âevery dayâ [NYP]
Sen. Dave McCormick tells Pod Force One heâs ânot satisfiedâ with Trump Butler assassination attempt probes [NYP]
Hereâs why Warner Bros. Discovery have to take a closer look at Paramountâs âunsweetâ bid [NYP]
Apple News promotes left-leaning media outlets â as it shuts out conservative sites entirely: study [NYP]
Washington Free Beacon
Dem Demands For ICE To Obtain Judicial Warrants Could Bring Immigration Enforcement to a Near âHalt,â Experts Say [WFB]
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