Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,368 words | 6 minute read | Written to be skimmable (10+ hours of media covered in The Brand Brief)
What Matters: Faith-fueled media
New Media Voices: Graham Platner, trans topics, and America 250
Leading FOX: California Gov race and AI
Trending: Seattle, DC, and LA
What the Right is Writing: California election month and Platner news
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
For the right, 2028 starts in church, and new Pew data illustrates why: 66% of regular churchgoers recently heard clergy speak on social and political issues. Specifically, a good portion of White evangelical Protestants have heard church leaders speak recently on abortion, homosexuality, and trans topics.
This influence is clearly visible in conservative new media. Allie Beth Stuckey (Evangelical) and Michael Knowles (Catholic) both kicked off the week with shows about how corporate America is trending away from branding June as âPride Month.â
The new media pushback isnât new, but the growing influence these voices and their listeners wield is. - NRB
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đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 6/1
Kelly criticizes Maine senate candidate Graham Platnerâs sexting scandal, Nazi tattoo, and activity on the predatory chat app Kik
She lambasts Jill Bidenâs book tour, highlighting her defensive cover for Joe Bidenâs decline and disaster debate
Kelly and guest Emily Jashinsky condemn Tom Steyerâs California campaign for featuring a trans athlete
Kelly expresses strong skepticism about CBS News as Scott Pelley attacks Barry Weiss for âmurderingâ 60 Minutes
She argues authenticity trumps character now, comparing Graham Platner to President Trump and Ken Paxtonâs scandals
Jashinsky scrutinizes James Talaricoâs image and his supposed girlfriend Brianna Menard
The Ben Shapiro Show - 6/1
Shapiro lambasts Democratsâ support for the âsexting Naziâ Graham Platner against moderate incumbent Republican Sen. Susan Collins
Shapiro accuses NJ Gov. Mikie Sherrill and Rep. Hakeem Jeffries of undermining law enforcement by endorsing anti-ICE riots
He supports the UKâs ban on Cenk Uygur and Hasan Piker for anti-Western rhetoric
Shapiro argues western decline is a conscious choice, as seen with French President Emmanuel Macronâs struggles with riots and Los Angelesâ homelessness, endorses Spencer Pratt for mayor
The Matt Walsh Show - 6/1
Walsh shames the âembarrassingâ lack of America250 celebrations, contrasting it with the 1876 Centennial under Ulysses Grant and the 1976 Bicentennial led by Gerald Ford
He blames the Biden Administration for undermining American history during the time they should have spent preparing for this year
While grateful for the work of Freedom250, he warns against many of the events becoming Trump rallies
Walsh describes the Great American Fair concert lineup as âwashed-up,â featuring Milli Vanilli, Vanilla Ice, and Flo Rida
He also condemns the America250 organizationâs progressive agenda, mentioning Harvey Milk and Marsha P. Johnson, while distracting from heroes like Daniel Boone
TimcastIRL - 6/1
Pool criticizes the Democrat Party civil war over Graham Platnerâs past, noting selective outrage compared to defamation of President Trump
The panel talks about Spencer Prattâs political rise ahead of the election
Pool makes fun of Reps. Yassamin Ansari and Rashida Tlaib, and what he calls a flawed âliberal Joe Roganâ strategy
He criticizes the UKâs entry bans against Cenk Uygur and Hasan Piker, describes foreign aid to Israel as a weapons subsidy
The panel talks about UFO sightings, drone weaponization, the need to release Julian Assangeâs files, and declining political content viewership
Allie Beth Stuckeyâs âRelatableâ - 6/1
Stuckey asserts a turning tide against Pride Month and the sexual revolution, condemns Boston Public Libraryâs drag queen storytime
She contrasts the corporate pride of Target and Michaels to Christian companies like Hobby Lobby and 7 Weeks Coffee, thanks Elon Musk for urging people to cancel Netflix over LGBTQ+ childrenâs content
Stuckey argues the same-sex marriage ruling created a âslippery slopeâ to current issues, highlights the âpeak woke eraâ backlash
She celebrates conservative pushback with TN Gov. Bill Lee declaring Nuclear Family Month and TX AG Ken Paxton settling with a childrenâs hospital over illegal trans minor procedures
đş LEADING FOX NEWS
The Five
As if a Nazi tattoo and denigrating veterans wasnât enough, Maine senate candidate Graham Platner is now caught in a sexting scandal
NJ Gov. Mikie Sherrill finally condemns violent protests outside ICE facility
CA gubernatorial candidate Tom Steyer defends a trans student athlete
Joy Reid joins other liberals in trashing America250 celebrations
Robots take the runway in Seoul, South Korea
FOX & Friends
As the LA mayoral election is today, Spencer Pratt surges in the polls
Guest AR Sen. Sarah Huckabee Sanders reacts to California gubernatorial polls opening today
Iran claims Israel, US canât be considered separate agents, President Trump floats a peace deal by next week
ICE agents face a surge in threats, as seen in Newark, NJ
Missing nuclear scientist Melissa Casiasâ remains have been discovered in the New Mexico woods
Maine senate candidate Graham Platner faces yet another scandal for sexting multiple women while married, Democrats remain divided
Milwaukee siblings share the story of their sister in the military reuniting with her brother at his graduation
A great grandmother was stabbed to death on a train in Atlanta
Karmelo Anthony could face life in prison if convicted for the murder of high school football star Austin Metcalf
Florida lawmakers are voting on whether to increase the Homestead Exemption on property taxes
The Alabama Department of Education weighs screens in classrooms
Florida sues OpenAI, Sam Altman for safety lapses
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
D.C. Mayor Muriel Bowser celebrates LGBTQ pride month with a pride flag raising ceremony in our nationâs capital which she declares the âgayest city in the world.â [X, Libs of TikTok]
Seattle spent $456,000 on four toilets for the World Cup. It didnât even last two weeks. [X, End Wokeness]
The bodycam footage of Henry Nowak has just been released. An 18-year-old who was stabbed five times called the police for help. His attacker told officers Henry was a racist. So they handcuffed the victim. [X, Johnson]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
Republicans chase historic breakthroughs in multi-state primary elections [FOX News]
FBIâs next move in Nancy Guthrie case could finally expose suspect [FOX News]
Trump reportedly fumed at Netanyahu in tense phone call [FOX News]
Breitbart
Farage: âWhite Lives Matter Tooâ Outrage Builds as Police Dump Henry Nowak Handcuff Footage in Middle of Night [Breitbart]
New Jersey Police Arrest Antifa Rioters at ICEâs Delaney Hall [Breitbart]
Hilton: Becerra Pushed Migrant Children Into Arms of Child Sex Traffickers [Breitbart]
Doug Burgum: Trumpâs Restorations Show Squalor Is a âChoice [Breitbart]
Wall Street Journal Editorials
The Exxon Example for Corporations [WSJ Ed]
Californiaâs Election Month [WSJ Ed]
Iran Gets Trump to Rescue Hezbollah [WSJ Ed]
The High Stakes in Colombiaâs Presidential Runoff [WSJ Ed]
Democrats Promise to Wreck the Supreme Court [WSJ Ed]
New York Post
Californians reveal whatâs driving choices for governor and LA mayor â and change is coming [NYP]
Graham Platnerâs wife, Amy Gertner, stands by her man in sexting scandal â after his campaign paid her $30K [NYP]
Mayor Mamdaniâs pals continue to unsuccessfully try and get him on âSNLâ [NYP]
San Fran school âadult supremacyâ workshop brands teachers as oppressors [NYP]
Washington Free Beacon
âNo Regretsâ: Graham Platner Admitted to Buying Cocaine, Boasted About Doing Drugs During Military Leave While âon the Government Dimeâ [WFB]
Washington Reporter
Platnerâs problems reach Alex Vindman in Florida [Reporter]
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