Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,273 words | 5 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: Joining one of the big four
New Media Voices: Aryna Sabalenka, Francesca Hong, and Aaron Rodgers
Leading FOX: Abdul El-Sayed, Aaron Farinacci, and Caitlin Clark
Trending: Hasan Piker and Mamdani
What the Right is Writing: Jand Fonda, Francesca Hong, and Newsom
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
Launching a successful podcast is hard; doing it alone is even harder. Thatâs what makes Nick Freitasâ rise and his announced move to The Blaze so remarkable.
A former Green Beret and state politician, Freitas spent six years building a 1.5 million-subscriber YouTube audience as an independent host. What set him apart was his mix of gruff conservative commentary, discussions on faith and fatherhood, and willingness to challenge right-wing provocateurs like Tucker Carlson and Candace Owens.
Most top conservative hosts launched their brands within conservative powerhouses: Owens and Brett Cooper at The Daily Wire, Carlson and Megyn Kelly at FOX News. Freitas proved you can build a massive footprint solo, but his jump to The Blaze shows that even top-tier independents need the force multiplication of an established media ecosystem to hit the next level. - NRB
What do you think of The Brand Brief? Let us know.
đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 8/4
Kelly criticizes the DSAâs growing influence on Democrats, citing the Michigan primary as a clear example of progressive-establishment tension
She argues Wisconsin gubernatorial candidate Francesca Hong deserves backlash over controversial views on race, and makes fun of Maine Democrat Troy Jackson for marrying his cousin
She looks into the battle between Rep. Max Miller and his former father-in-law Sen. Bernie Moreno
Kelly calls Cambridge professor Jason Ardayâs plagiarism scandal a failure of academic integrity
Kelly thanks tennis star Aryna Sabalenka for supporting womenâs sports
Guest Roland Orzabal tells the story behind his band Tears for Fears
The Matt Walsh Show - 8/4
Walsh argues the WNBA is financially dysfunctional, overly reliant on the NBA, and is less talented than a boysâ high school basketball team
He praises Sophie Cunningham for opposing gender ideology despite facing harassment in a toxic environment, while questioning Caitlin Clarkâs attempt to remain neutral
Walsh argues ESPN commentators have promoted âinclusivityâ at the expense of competitive integrity
After Party with Emily Jashinsky - 8/4
Guest Meghan Daum talks about losing her home in the Palisades Fires, and how California refuses to combat the homeless crisis
Jashinsky and Daum discuss how âraw milk politicsâ have made it to the mainstream, after quarterback Aaron Rodgers slammed Anthony Fauci
They thank HHS Sec. RFK Jr. for calling out CNNâs Dana Bash on air for promoting fear during the pandemic
Jashinsky discusses how WNBA player Sophie Cunningham faces backlash for her comments on transgender athletes
She ties young adult mental health to the influence of social media and celebrity culture, referencing Ariana Grandeâs frail appearance
Making the Argument with Nick Freitas - 8/4
Freitas announces he is joining Blaze Media
He notes a declining voter registration edge for Democrats in swing state Pennsylvania despite fundraising by Gov. Josh Shapiro
Freitas stresses voter integrity and the need for the Pennsylvania Senate to check Act 77 rules to prevent a Democrat advantage
He praises Citizens Alliance for America for proactive door-knocking, contrasting it with Democratic reliance on mail-in ballots
Pod Force One with Miranda Devine - 8/5
Devine argues the U.S.-China space race highlights Americaâs need to reclaim space leadership via NASAâs Artemis program
Guest Jared Isaacman, NASA administrator, shares his space journey and the emerging role of private industry toward NASAâs goals
He praises Elon Musk while also acknowledging NASA has lost talent to private competitors, says they plan to build a future moon base
Isaacman says discovering microbial life on Mars has motivated further exploration of living outside Earth
đş LEADING FOX NEWS
The Five
Socialist candidate for Wisconsin governor Francesca Hong canât tell CNN whether she takes back her âcancel Thanksgivingâ statement
Abdul El-Sayed is one of the first major socialist senate candidates in the 2026 midterms
President Trump tells Iran they have one last chance to negotiate before âdecapitationâ
Rosie OâDonnell makes a return to The View after fleeing the country
Helicopter parents are showing up to their kidsâ job interviews
FOX & Friends
Abdul El-Sayedâs win in the Michigan primaries shows the radical direction of Democrats, while Republican John James will face Jocelyn Benson in the governorâs race, Mike Rogers reacts
Wisconsin DSA candidate Francesca Hong refuses to disavow her post canceling Thanksgiving, former VA Gov. Glenn Youngkin reacts to the upcoming primaries
A man has been arrested for an assassination attempt against President Trump in California, as he visits to slam the stateâs leadership
Bryan Kohberger gets a new lawyer for his plea challenge
The Senate is holding a hearing investigating the Muslim Brotherhoodâs influence in America
Caitlin Clark avoids giving an opinion on the trans sports debate in light of backlash against Sophie Cunningham
Inflation is causing people to not be able to afford to date
NASA Administrator Jared Isaacman is interviewed on moon base plans
Aaron Farinacci has been arrested for first-degree arson in Spokane, WA
Cyberattacks have targeted water systems in at least 12 states
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
Hasan Pikerâs message to Democrats who didnât vote for Abdul El-Sayed:
âYou are all unbelievably Islamophobic pieces of sh*t.â [X, NathanBrand]
The heavily armed man arrested at Trump National Golf Club in CA was impersonating a State Department security agent ahead of 47âs visit there â and was stacked with hollow point bullets. He was definitely trying to k*ll Trump. [X, Daugherty]
I used AI to explain Mamdaniâs grocery store, with fruit. [X, Charliebcurran]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
Takeaways from crucial primary elections across the country [FOX News]
Trump calls Tehranâs denial of direct diplomacy âsuch a lieâ [FOX News]
Smithsonian director admits she sees history as âtoolâ of âsocial justiceâ [FOX News]
Breitbart
Francesca Hong: Thanksgiving âIncredibly Painful for Manyâ, âThere Are Multiple Views, But Views Can Evolveâ [Breitbart]
Zohran Mamdani Wonât Let You Buy His Food Without Government ID [Breitbart]
Wall Street Journal Editorials
Clarity for Crypto, Sort Of [WSJ Ed]
Trump, Big Oil, and âToo Much Moneyâ [WSJ Ed]
China Chases a Journalist Abroad [WSJ Ed]
California Democrats Run Over Newsom on the Wealth Tax [WSJ Ed]
New York Post
Chilling details emerge about heavily armed suspect at California Trump golf club before arrest [NYP]
Jane Fonda, Google billionaireâs wife wage war on fix to make Californiaâs housing cheaper â from their lavish estates [NYP]
Washington Free Beacon
Abdul El-Sayed Socializes the Intifada [WFB]
Washington Reporter
Sen. Tim Sheehy slams Germany for âfreeloadingâ on medicine and defense [Reporter]
NEED HELP NAVIGATING CONSERVATIVE MEDIA?
On Brand Strategies can assist you in getting booked on shows, placing op-eds, and navigating the conservative media. Learn more at OnBrandStrategies.com.