Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,523 words | 7 minute read | Written to be skimmable (13+ hours of media covered in The Brand Brief)
What Matters: An opening in the conservative media space?
New Media Voices: Lindsay Clancy and Karmelo Anthony
Leading FOX: Abdul El-Sayed, JD Vance, and Karishma Manzur
Trending: Susan Collins and JD Vance
What the Right is Writing: Abdul El-Sayed and James Talarico
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Maria Bartiromo, the face of FOX Business and host of its guest-heavy morning show, abruptly departed the network on Thursday.
While media reporters dig for the real reason behind her exit, it’s worth reflecting on her show’s unique role in the conservative media ecosystem. For many corporate heavy-hitters, Wall Street CEOs, and tech founders, Mornings with Maria was the closest they’d come to dabbling in conservative media.
FOX Business daytime simply doesn’t capture the same attention. Business leaders, Senate Republicans, and the Trump Administration regularly turned to Maria to unveil major economic news.
With her departure, the business-politics crossover is worth watching.
Of course, legacy mainstays like The Wall Street Journal Editorial Page still carry weight, but center-right political-business shows are gaining ground. We recently noted the success of former FOX Business host Trish Regan, as she has built a massive audience on YouTube. Ben Shapiro just launched a new business series in August, interviewing leaders like former Microsoft CEO Steve Ballmer. Then there are the growing tech-optimist shows that occasionally dabble in politics: the All-In Podcast, Mike Solana’s Pirate Wires newsletter, and the BG2 Pod.
My inbox is open if you have the inside story (or theory) on Maria’s sudden exit, or if you simply have a recommendation for a great business-politics show. - NRB
NOTE: No Brand Brief Friday or Monday. Have a relaxing holiday weekend! We’ll be back on Tuesday writing from the RNC Midterm Convention (Shoot me a note if you’re in Dallas)!
🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 9/2
Kelly calls out jury intimidation in the Lindsay Clancy trial and explains how Brooke Shields’ book on postpartum depression is relevant today, referencing the overmedicating crisis in America
She condemns the lack of empathy for young mother Erin Piacenti’s murder by Pamela Cisneros
Kelly rips into Tyler Robinson’s defense lawyer for demonizing Charlie Kirk and misrepresenting his Christian views on sexuality
The Ben Shapiro Show - 9/2
Shapiro condemns the “grifter industrial complex” on the right, which he says is exemplified by figures like Milo Yiannopoulos and Andrew Tate
He calls out Yiannopoulos for his grifting, including his “ex-gay” claims and unverified stories of mistreatment during deportation
Shapiro describes Piers Morgan’s show as a “Click Bordello,” comparing him to Jerry Springer’s sensationalism
Using his book Lions and Scavengers, he explains how “collective illusions” are praised in the attention economy, which he argues skews politics and distracts from real issues
Shapiro explains why attractive people can now be featured in underwear ads again
The Matt Walsh Show - 9/2
Walsh argues the modern justice system is hopelessly broken by cases like Lindsay Clancy, where he believes “majority female juries” are prone to “legalize premeditated homicide”
He laments the alleged decline of the jury selection process from a privilege for intelligent men to a system compromised by diversity initiatives and the pervasive influence of social media
Walsh weighs the effectiveness of bench trials, citing their implementation in Singapore, which led to lower crime rates
He also advocates for more severe punishments, including the death penalty for drug traffickers bringing in over 10g of heroin
Relatable with Allie Beth Stuckey - 9/2
Stuckey argues Lindsay Clancy is 100% guilty of murdering her children, rejecting the defense’s claims of postpartum psychosis
She criticizes the defense’s reliance on retroactive diagnoses, noting that pre-murder her doctors found no evidence of psychosis
Stuckey believes Clancy’s phone searches and complex method of strangulation demonstrate premeditation and criminal responsibility
She decries the online villainization of Patrick Clancy, drawing a parallel to the biblical Barabbas analogy
Stuckey wraps up with the Oreogate story involving a moms group chat, and debates if it’s real or just clickbait to spark anger
The John Doyle Show - 9/2
Doyle slams the Lindsay Clancy murder trial’s defense for its “theatrics” and the perceived leniency given to women in the justice system
He criticizes the modern degradation of jury duty, arguing that expanding it to the “unwashed masses” has led to emotional juries
Doyle calls out performative activism on TikTok, exemplified by a viral video about alleged pregnant children in ICE detention centers
He condemns the leftist reaction to the killing of Erin Piacenti, a young mother and successful Bank of America employee
📺 LEADING FOX NEWS
The Five
Senate candidates Abdul El-Sayed and James Talarico are haunted by their woke past as they fail to appeal to moderates
When Democrats ask why they’re wasting time in a hearing, a father whose child was disabled by an illegal calls out their inconsideracy
Incumbent Sen. Ed Markey, the self-described author of a trans bill of rights, beats challenger Seth Moulton in the Massachusetts primary
NYC bans AI in elementary and middle school classes
FOX & Friends
Lindsay Clancy jurors enter Day Six of deliberation, with four options on the table: guilty of first or second degree murder, not guilty due to mental health issues, or not guilty at all
A Coast Guard plane carrying DHS Sec. Markwayne Mullin makes an emergency landing due to engine failure
Influencers are in hot water for disrupting the U.S. Open
DSA candidate Karishma Manzur is challenging Democrat Chris Pappas for the New Hampshire Senate seat
Feminist activist Gloria Steinem dies at 92 years old
A judge blocks President Trump’s birthright citizenship executive order
Karmelo Anthony’s legal team is asking donors to contribute $250k to fund an appeal case
Georgia AG Christopher Carr is threatening legal action if NFL pros join college football teams
Thomas Fahmy is interviewed on surviving getting struck by lightning
Trump plans to hit the campaign trail ahead of midterm season
Eight House Democrats join Republicans in voting for an anti-socialism measure
“Sweat-jetting” is a new trend of people traveling to pursue fitness
The Institute of Family Studies has determined an alarming number of parents don’t let their teens leave the house or neighborhood without an adult
NYC bans the usage of AI in elementary and middle school classrooms
The Met Gala announces a 2027 exhibit has been canceled due to antisemetic remarks by designer John Galliano
The DOJ warns states must report illegal migrants or risk getting their welfare funding cut
Wall Street Journal influencer Emma Camp explains why Gen Z is dangerously shifting toward socialism
Flash floods hit southern Texas in the aftermath of Tropical Depression Edouard
Scholarship recipients explain how their awards honor relatives who passed due to a 9/11-related illness
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
“Choosing not to prosecute low-level crime reduces crime.” - NYC’s Emily Gallagher (D) [X, End Wokeness]
.@pdoocy: “You’ve lost a ton of weight lately. How much sauerkraut do you eat?” [X, C-SPAN]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Judge clears path for boys in female sports [FOX News]
Feminist writer and activist Gloria Steinem dead at 92 [FOX News]
Police officers among ‘multiple victims’ shot in Minneapolis [FOX News]
Breitbart
James Talarico Calls Capitalism ‘Oppressive,’ Echoes DSA Rhetoric on ‘Dismantling’ It [Breitbart]
Wall Street Journal Editorials
The Food Stamp Reform Is Working [WSJ Ed]
New York’s Climate Law Flops in Court [WSJ Ed]
Defunding the U.S. Military [WSJ Ed]
The Fight to Get the U.N. Out of Lebanon [WSJ Ed]
New York Post
Menin to announce $1M funding to educate NYC’s youngest on 9/11 tragedy they weren’t alive for [NYP]
House GOP bill would bar food stamp recipients from using their benefits at restaurants [NYP]
Washington Free Beacon
Abdul El-Sayed To Join Panel With 9/11 Conspiracy Theorists at Islamic Convention Days Before 9/11 Anniversary [WFB]
NEED HELP NAVIGATING CONSERVATIVE MEDIA?
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