Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,304 words | 6 minute read | Written to be skimmable (10+ hours of media covered in The Brand Brief)
What Matters: Following the clips on the path
New Media Voices: The trouble with ABC
Leading FOX: King Charles and Queen Camilla
Trending: NASA Administrator and the White House
What the Right is Writing: James Comey and COVID
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
Clips have been the lifeblood of politics and sports for decades, but theyâve recently become the âitâ strategy for the tech world. A new Pew Research study explains why: the informed citizen is being replaced by the accidental news consumer.
Pew investigated whether Americans hunt for news or stumble upon it. The shift is stark: 49% of adults now âhappen acrossâ news rather than seeking it outâa 10-point jump from 2019.
My Takeaway: This gap will only widen as the war for attention intensifies. Between shrinking attention spans and infinite content, we no longer go to the source; we simply follow the clips crumbs dropped in our path.
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đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 4/28
Kelly condemns Jimmy Kimmelâs joke about Melania Trump as a thinly veiled assassination reference, radio producer Stu Burguiere highlights double standards of cancel culture with ABCâs swift firings of Roseanne Barr, Gina Carano, and Chris Harrison
Kelly argues the left lionizes violence by promoting Hasan Piker, cites journalist Taylor Lorenz celebrating Luigi Mangione
She accuses anchors Jake Tapper and Gayle King of lacking objectivity, running cover for friends
Kelly points out Jennifer Siebel Newsomâs hypocrisy for calling Donald Trumpâs interview responses sexist, points out her husbandâs past remarks
The Ben Shapiro Show - 4/28
Shapiro argues jokes like Jimmy Kimmelâs create a permission structure for political violence, compares to Democrat Johnny Carsonâs respect for Ronald Reagan after his assassination attempt
He discusses the proposed wealth tax and urban crime rates in California, and the odds of saving the state in the next election
Shapiro reacts to allegations of Qatarâs role in supporting extremism
He addresses the EPAâs authority under the Clean Air Act, contrasting executive versus legislative power in environmental regulation
The Michael Knowles Show - 4/28
Knowles advocates for the necessity of a âright-wing cancel culture,â to counteract comments like Jimmy Kimmelâs and Nazi allegations
He argues the traditional âfree marketplace of ideasâ view of free speech is flawed, requires social-based guardrails like firing, ostracization, and suing
He expresses skepticism about actor Russell Brandâs Christian conversion
Knowles emphasizes the consequences of left-wing policies, exemplified by the murder of a New York City bodega owner
The Dan Bongino Show - 4/28
Bongino cites federal fraud arrests in Minneapolis and the indictment of an Anthony Fauci adviser as proof against âdoomersâ
He argues the âreal insider threatâ is a combo of foreign actors funding division among conservatives and liberal NGOs fostering violence
Bongino asserts that political violence overwhelmingly originates from the left, condemns politicians like congressmen Hakeem Jeffries, Raja Krishnamoorthi, and Ro Khanna
He expresses concern over Sen. Elizabeth Warrenâs support for controversial candidates and Rep. Ilhan Omarâs World War 11 comment
The Tony Kinnett Cast - 4/28
Acting AG Todd Blanche announced the indictment of former FBI Director James Comey on charges of threatening the president
Kinnett emphasizes the potential for FCC challenges to ABCâs broadcast license for condoning Jimmy Kimmelâs remarks multiple times
The DOJ is investigating a former HHS official for concealing COVID-19 origins info, emails show the Biden admin used âBenghaziâ code name to cover up Small Business Administration loans to Planned Parenthood
Kinnett argues the Iranian regime is collapsing thanks to blockades, sanctions, OPEC changes, and loss of control over Hezbollah
King Charles IIIâs U.S. visit is underscored by the United Kingdomâs challenges to free speech, concerns about NATO
đş LEADING FOX NEWS
The Five
Jimmy Kimmel doubles down on his âexpectant widowâ smear on Melania Trump, IL Gov. JB Pritzker stands by his Nazi comment, House Minority Leader Hakeem Jeffries also defends his âmaximum warfareâ statement
Joy Reid, Rosie OâDonnell float conspiracy that the WHCD shooting was staged
30% of young adults excuse political violence, per polling
The White House hosts King Charles and Queen Camilla, Charles addresses Congress
Bill Maher says âgood luck with President Vance,â as he explains to his woke friend âwe voted for the same person, youâre just why she lost.â
FOX & Friends
President Trump says Iranâs oil infrastructure collapse is on the horizon, U.S. targets regime shadow banks
MN Gov. Tim Walz takes credit for the FBIâs fraud fight
The FCC orders an early review of ABC licensing over Jimmy Kimmel
The National Retail Federation says Americans are expected to spend $38B on Motherâs Day this year
The DOJ is working to determine if the WHCD shooter hit a Secret Service agent, Rosie OâDonnell claims the attempt was a hoax
King Charles and Queen Camilla received a royal welcome during Joint Address to Congress, state dinner last night
Sen. Bernie Sanders speaks with Chinese scientists on AI regulation
Steve visits Baxter Springs, KS on his tour of Route 66
FOX Newsroom
Marines search a ship in the Strait of Hormuz, Treasury Sec. Scott Bessent says an oil backup on Kharg Island would cost Iran $170M a day
The Supreme Court rules race-based redistricting is unconstitutional
Sen. Bernie Sandersâ AI panel sparks backlash for including Chinese scientists who could act against national interests, spy on resources
Actor George Clooney defends Jimmy Kimmelâs âexpectant widowâ joke
Guest Rep. Jim Jordan calls for the Southern Poverty Law Centerâs CEO to testify before Congress
The DOJ indicts former FBI Director James Comey for a second time
Joy Reid claims the WHCD assassinâs manifesto sounds like it was written by the FBI, Rep. Jasmine Crockett argues the shooting could have been staged
Sec. of War Pete Hegseth testifies live on Pentagon spending
VP JD Vance says Gov. Tim Walz taking credit for fighting fraud is like âthe arsonist trying to claim credit for the work of the fire departmentâ
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
Wisconsin voters RIP the Democrat Party:âLostâ âIncorrectâ âConfusedâ âStrugglingâ [X, RNC Research]
California Governor candidate Chad Bianco explains nonprofits are being by developers to get rid of buildings they canât sell [X, Wall Street Apes]
Abortion advocate squirms and tries to deflect as Rep. Brandon Gill reads to her the gruesome techniques on how babies are aborted. [X, Rugg]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
Former FBI director James Comey faces new indictment [FOX News]
King Charles gifts piece of history with personal ties to Trump [FOX News]
Thune rips Johnson for sitting on DHS bill as shutdown hits 74 days [FOX News]
Breitbart
Melania Trump: Jimmy Kimmel âDeepens the Political Sickness Within Americaâ [Breitbart]
Jimmy Kimmel Lectures Melania Trump, Defends âExpectant Widowâ Joke [Breitbart]
DOJ Ups Ante, Issues Arrest Warrant For Former FBI Director James Comey [Breitbart]
Wall Street Journal Editorials
The Supreme Court vs. Lower Courts [WSJ Ed]
Why the U.A.E. Broke Up With OPEC [WSJ Ed]
The GOPâs Florida Gerrymander Gamble [WSJ Ed]
The Climate Lobby and the Courts [WSJ Ed]
New York Post
How ABC is handling Jimmy Kimmel backlash over Melania Trump âwidowâ joke [NYP]
Pressure on DOJ to prosecute Anthony Fauci grows after adviser indictedâwith days left to charge COVID âliesâ [NYP]
Washington Free Beacon
In Cities Across America, Homeless Services Are Doled Out Based on Race and Sexual Identity [WFB]
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