The business of conservative media
The Brand Brief 6.24.26: JD Vance, Ben Shapiro, Gavin Newsom, Tucker Carlson, Zohran Mamdani, and Lizzo
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,350 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: Doubling down on what works
New Media Voices: Joy Reid, Hillary Clinton, and Tucker Carlson
Leading FOX: Socialists prevail in NY
Trending: Radicals in NY
What the Right is Writing: Mamdani and the Knicks trashcan
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
According to Semafor, The Daily Wire is seeking investors with an eye toward eventually going public.
The new report includes several newsy nuggets about the conservative media outlet’s business, including its advertising figures, subscriber data, and a plan to hire five “emerging talents” for new podcasts and content.
Bottom line: Outside of FOX News, The Daily Wire is now the second-largest player in the conservative media space. Doubling down on their proven formula - strong podcast personalities and core editorial content - is a smart move. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 6/23
Kelly, joined by Victor Davis Hanson, criticizes the media’s handling of the Karmelo Anthony case, highlighting disinformation skewing public perception, like The View’s Sunny Hostin giving conflicting information
They discuss political drama like Weather Underground co-founders Bill Ayers and Bernardine Dohrn at the Barack Obama library opening, and whether Bryon Noem is still being sexual online
James Hamilton, former FBI agent, and podcaster Maureen O’Connell discuss the likelihood Nancy Guthrie is dead based on the second ransom note
Kelly critiques the role of gender identity in the judicial system’s handling of cases, pointing out trans attempted assassin Nicholas Rosski
The Ben Shapiro Show - 6/23
Shapiro argues Tucker Carlson’s departure from the GOP signals a troubling ideological fracture within the conservative movement, and claims he is indistinguishable from Zohran Mamdani
He criticizes conspiracies pushed by Carlson and Candace Owens, particuraly ones related to Charlie Kirk’s assassination
He questions VP JD Vance’s handling of the Iran peace talks, claiming he is being too soft
He makes fun of liberals freaking out about the reflecting pool
The Isabel Brown Show - 6/23
Brown argues the public education system is failing children, primarily due to teachers with radical agendas
She slams Jennifer Honka, a former French teacher in Denver, for forcing students to perform inappropriate skits, and then getting reassigned to another school despite her misconduct
Brown also calls out a Delaware teacher who ran a secret LGBTQ club that operated without parental knowledge, and a trans teacher who celebrated Trans Day of Visibility
She urges parents to reconsider their choices regarding public education, encouraging private alternatives or homeschooling
Timcast IRL - 6/23
Pool argues the recent sentencing of an Antifa leader to 100 years in prison contrasts sharply with the media’s portrayal of such groups as protesters, while condemning recent violent attacks on ICE facilities
The panel criticizes judicial rulings affecting the Trump DOJ, particularly regarding voter ID and citizenship
Pool speculates on Gavin Newsom and Kamala Harris as potential Democrat frontrunners, expresses skepticism about the party’s future national success as socialism makes waves internally
He laments the decline of rock music and the rise of manipulated music charts, calling out major labels for pushing Lizzo and Taylor Swift
Pool emphasizes the importance of personal responsibility and self-improvement for men, as opposed to the incel movement
After Party with Emily Jashinsky - 6/23
Jashinsky thanks viewers on the 100th After Party episode alongside guests Rachel Bovard of Conservative Partnership Institute and Inez Stepman of Independent Women
They criticize James Talarico for his comments on whiteness and masculinity, arguing his political strategy in Texas is fundamentally flawed
The panel argues the left’s self-denunciation is damaging candidate selection, particularly in appealing to straight white men
They react to Hillary Clinton’s recent comments on the electoral college, and Joy Reid claiming Black Americans aren’t excited for America250
They discuss the Army Hammer scandal’s implications on free speech in the UK
📺 LEADING FOX NEWS
The Five
President Trump visits the Mack Truck plant in Pennsylvania as primary midterms heat up
A NYC coffee shop banned Jewish Rep. Craig Goldman for supporting Israel
All three socialist, Mamdani-backed candidates won their Democrat congressional primaries in New York last night
As international tourists express their love for America during their FIFA World Cup travels, liberals fume and try to claim they’re wrong
FOX & Friends
Socialists win the Democrat primaries in droves in New York last night, radical streamer Hasan Piker claims “a better future is possible”
The U.S. hosts a series of peace talks between Israel and Lebanon
New Jersey Rep. LaMonica McIver will appear in court today to appeal an assault charge from rioting at the Newark, NJ ICE facility
After confirming the second ransom note said Nancy Guthrie is dead, daughter Savannah puts out a desperate plea to find her mother
The parents of the Kansas City, MO shooter believe he had severe mental health issues
New evidence released in the murder of Austin Metcalf shows the moment he was stabbed
VP JD Vance’s anti-fraud taskforce has arrested 455 individuals with ties to more than $6.5B in Medicare and Medicaid fraud
TurboLearn co-founders explain how they created an AI-powered education tool for children
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
The winner of the Democratic Primary for NY-13 suggested the U.S. is worse than islamic terrorists who murdered Americans. What are we doing? [X, LibsofTikTok]
Palestinian Aber Kawas has won her seat for NY State Senate. She’s said 9/11 was America’s fault due to “capitalism, racism, white supremacy, and Islamophobia.” Here she is waving a Hamas headband. [X, Yakoby]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Dems rattled after progressive wave sweeps New York primaries [FOX News]
Congress passes biggest housing overhaul in decades [FOX News]
President Trump’s plan for NATO just got a new big backer [FOX News]
Breitbart
Mamdani Massacre in New York: All Three of NYC Mayor’s Endorsed Socialist Candidates Win Primaries [Breitbart]
NY Coffee Shop Denies Pro-Israel Congressman: ‘Genocide Enablers’ [Breitbart]
Tucker Carlson: ‘No Chance I Would Support’ GOP [Breitbart]
James Talarico Admits He’s a ‘Christian Who Hates Christianity’ [Breitbart]
Wall Street Journal Editorials
Orders From Teachers Union Headquarters: No School Choice for You [WSJ Ed]
Zohran Mamdani, Slumlord [WSJ Ed]
Religious Prisoners Need Congress’s Help [WSJ Ed]
Tim Sheehy Explains Iran [WSJ Ed]
New York Post
Jewish rights group urges Trump admin to probe Mamdani, NYC over ‘failure’ to protect against antisemitic hate [NYP]
Woman who emptied Knicks trashcan on street — then stole it — is fired from JPMorgan Chase, was DEI exec [NYP]
Sen. Rand Paul says Dr. Anthony Fauci’s power abuse has ‘nothing on’ J. Edgar Hoover with COVID ‘cover up’ [NYP]
Washington Free Beacon
‘We Could Make Prisons Obsolete’: James Talarico Called To Slash Police Budgets and Spend the Money on Social Programs [WFB]
Washington Reporter
Minnesota Democrats run into affordability problems [Reporter]
RNC Chair Joe Gruters on the RNC’s election integrity wins and how the GOP can defy history in 2026 [Reporter]
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