The grift industrial complex
The Brand Brief 3.17.26: Jeremy Boreing, Tucker Carlson, Nick Shirley, Kat Cammack, Jessie Buckley, SAVE America Act, Charithra Chandran, and James Talarico
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,530 words | 7 minute read | Written to be skimmable (14+ hours of media covered in The Brand Brief)
What Matters: New show alert
New Media Voices: Mark Levin, Tucker Carlson, and Iran
Leading FOX: Ali Larijani killed, Save America Act, and Fairfax County illegal
Trending: Nick Shirley is back
What the Right is Writing: Strait of Hormuz and the Michigan Synagogue attack
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Jeremy Boreing, the former co-CEO, founder, and “god-king” of The Daily Wire, is launching a podcast. In his announcement, he lambasted the “grift industrial complex,” arguing there’s a need for a more optimistic voice.
Boreing left The Daily Wire a year ago, having helped build it into a conservative media powerhouse.
Starting a podcast is not easy, and most fail. But Boreing has a proven track record of developing - and at times firing - some of the biggest voices on the right. If anyone knows how to build from scratch, it’s him. This one is worth keeping an eye on. -NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 3/16
President Donald Trump claims Iran has been mostly defeated but is hesitant to negotiate terms for ending the ongoing war
Tucker Carlson voices he is facing potential criminal prosecution for his communication with Iran, Kelly criticizes the government’s investigation into him as an infringement on journalistic rights
She critiques the Oscars as being overtly political and “woke,” while encouraging the love of family shown by Nicole Kidman and Jessie Buckley
Kelly responds to Mark Levin in their ongoing internet debate over Israel
The Ben Shapiro Show - 3/16
Shapiro reports that the CIA may have been spying on Tucker Carlson, raising questions about the Foreign Agents Registration Act
He critiques Carlson’s past accusations against intelligence agencies, references Mark Levin being defended by Donald Trump
He comments on notable winners of the Oscars like One Battle After Another and the rise in political engagement in ceremonies
Shapiro reflects on the Michigan synagogue attack, addressing the Iranian government’s role in propagating conspiracy theories
He discusses strategy over the Strait of Hormuz, public sentiment on Iran, and potential developments with the last Shah Reza Pahlavi
The Matt Walsh Show - 3/16
Walsh examines the trend of immigrants with ties to ISIS, highlighting Mohamed Jalloh, the Old Dominion University terrorist
California now recognizes two Muslim holidays as official state holidays, Walsh says it undermines the state’s historical Catholic identity
He criticizes the FBI response to numerous terror events, including the Michigan synagogue shooting and other recent attacks that could have been prevented by monitoring of sleeper cells
Walsh says it’s becoming harder to prove false allegations in defamation cases, citing Erika Kirk’s case
The Isabel Brown Show - 3/16
Brown brings Baby Isla Brown to the White House women’s history month event
She highlights her own adventures meeting Rep. Kat Cammack with her own baby, and juggling secret service hallways with a crying baby
Brown argues President Trump and First Lady Melania’s speeches were a refreshing show of support for mothers in a culture that praises work over parenthood
Allie Beth Stuckey’s “Relatable” - 3/16
Stuckey reflects on the importance of stable marriages as a foundation for future generations, drawing from her parents’ 46-year marriage
She addresses the alarming rise of recent Islamic attacks in the U.S., highlighting the need for prayer for Christians in the Middle East
Stuckey mentions Conan O’Brien’s political hosting and how public reception of award-winning films differs from the Oscars audience
She praises Jessie Buckley’s speech on motherhood, and promotes the upcoming “Share the Arrows” Christian women’s conference
Stuckey and her team rated celebrity outfits from Paris Fashion Week, engaging with dark and grotesque designs
📺 LEADING FOX NEWS
The Five
Trump says they’re unsure if Khamenei’s son is alive, could be gay, sends strikes to Kharg Island
Axios reports Democrats face an identity crisis in the post-Trump world
Arizona State Sen. Catherine Miranda is under fire for telling a student athlete to “suck it up” and play against a trans opponent
Actress Charithra Chandran demands a ceasefire at the Oscars, which has been in place for months
Ruth’s Chris Steakhouse is cracking down with a dress code
FOX & Friends
Top Iranian official Ali Larijani killed in air strike, allies refuse to assist in reopening the Strait of Hormuz, former UN ambassador Mark Wallace confirms Iran’s uranium is “under the rubble”
Boston protesters blow the cover of ICE agents attempting to arrest a child rape suspect
Cuban protesters set fire in the streets as blackouts continue
Acting Deputy TSA Administrator Adam Stahl reports 50,000 TSA agents without pay during DHS funding shutdown
Footage from the shooting of Jasmine Crockett’s bodyguard shows him reaching into his pocket after told multiple times to show his hands
Multiple teens arrested for shooting in the Navy Yard district of DC
The Senate will hold a test vote on the SAVE Act today
Susie Wiles shares she has early stage breast cancer
Venezuela will compete against the U.S. after defeating Italy in the World Baseball Classic final
VP JD Vance addresses the annual St. Patrick’s Day breakfast
FOX Newsroom
Iranian official Ali Larijani killed, Trump reports a 90% reduction in drone and missile attacks by Iran, CENTCOM reports more than 6,000 security flights and 7,000 targets struck
President Trump slams allies for not assisting the Strait of Hormuz, looks to work with China to reopen the key trade channel
More than 10% of TSA agents are calling out after missing their first full paycheck, more than 300 quit, US Travel Association CEO Geoff Freeman reacts
An 18-year-old Fairfax County illegal immigrant student has been charged for groping multiple minors, Virginia’s sanctuary policy is scrutinized, Stagwell CEO Mark Penn reacts
Cuba is in a full blackout for a second day as violent protests continue against the communist government, Trump considers taking over
National Counterterrorism Director Joe Kent resigns over Iran, blaming pressure from Israel for the war
President Trump hosts Irish PM Micheál Martin for St. Patrick’s Day to discuss investments and communication with the European Union
Speaker Mike Johnson speaks live, blaming Democrats for voting against funding DHS as TSA, terror investigators go unpaid
Kouri Richins is charged with the murder of her husband after writing a children’s book about mourning the loss of a parent
The NYPD is interviewed at the country’s largest St. Patrick’s Day parade
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Nick Shirley: 30 healthcare businesses registered to one old run-down building with brand new luxury cars. I’m sure it’s all totally legit. [X, Libs of TikTok]
California is Minnesota on steroids. These tax-funded “hospice centers” in LA all have blocked out windows and luxury cars. [X, End Wokeness]
Nick Shirley investigates California and finds daycares being run out of one bedroom apartments. Kids left alone, no adults. [X, Wall Street Apes]
Acting Deputy TSA Administrator Adam Stahl: We’re fully stretched... if this continues, it’s not hyperbole to suggest that we may have to quite literally shut down airports. [X, Rapid Response 47]
James Talarico: “our campaign has officially become a non-meat campaign” [X, LaValley]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Top Iranian officials targeted and killed in military strikes [FOX News]
Prime minister reveals how Europeans perceive US-Israel-led war on Iran [FOX News]
Trump battles GOP holdouts and Democrats amid SAVE America Act test vote [FOX News]
Breitbart
‘It’s Terrible’: President Trump’s Disappointment In ‘Oldest Ally’ Britain [Breitbart]
Australia, Japan Reject Trump’s Call for Warships in Strait of Hormuz [Breitbart]
Schumer: SAVE America Act ‘Despicable,’ Trump Wants to ‘Cheat’ [Breitbart]
Wall Street Journal Editorials
The Battle for the Strait of Hormuz [WSJ Ed]
Time to Give Up the Jerome Powell Case [WSJ Ed]
California Has an Oil and Gas Problem [WSJ Ed]
The Real Nuclear History of Iran [WSJ Ed]
New York Post
Ukraine ready to jump in to help US as other American allies drag feet, Zelensky tells Post [NYP]
Illegal immigrants from Africa, India and China are voting in US elections — here’s how they’re doing it [NYP]
Washington Free Beacon
New York Times Coverage of Michigan Synagogue Attack Prompts Bipartisan Backlash [WFB]
Washington Reporter
Sen. Kyrsten Sinema: The AI buildout works when tech pays for the power [Reporter]
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