Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,353 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: Winning the war on Thanksgiving, 4th of July, and Christmas
New Media Voices: AOC, Enes Kanter Freedom, and Sophie Cunningham
Leading FOX: Francesca Hong, WNBA, and Fauci
Trending: Abdul El-Sayed and Candace Owens
What the Right is Writing: Fauci, Mamdani, Hong
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Conservatives won the war on Christmas.
But new fronts have emerged, and conservative media readies for battle to defend America’s other favorite holidays.
In Wisconsin, Democrat gubernatorial candidate Francesca Hong called for the cancellation of Thanksgiving while celebrating a new holiday she created, the “Feast of the Feminine,” a “6 Course Dinner Inspired By Menstruation.” Even AOC is trying to distance herself, saying, “woke 1 was crazy.”
In Michigan, Democrat Abdul El-Sayed declared that 4th of July “fireworks suck” according to CNN, while also calling football “toxically masculine culture.”
The takeaway: Cultural battles over American pastimes drive conservative media far more than the standard political and policy debates of the day. They have a lot to work with these days. - NRB
Programming Note: The Brand Brief will be on holiday this Thursday and Friday.
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 8/10
Kelly criticizes AOC for attempting to downplay her social policies by calling “Woke 1” crazy, and gives her thoughts on her freezing her eggs
She slams the WNBA for its trans policy, which has led to former NBA players Enes Kanter Freedom and Royce White declaring their intentions to join the league, guests Sean Davis of The Federalist and Sohrab Ahmari of UnHerd react
Kelly reviews the footage of Sophie Cunningham, who spoke against trans people in women’s sports, getting slapped by DiJonai Carrington
She argues the American Pediatric Society and American Psychiatric Society have helped sway the public narrative on trans issues
Kelly and guest Dr. Nathan Cofnas critique Cambridge University’s handling of academic integrity issues and DEI, particularly regarding professor Jason Arday
The Ben Shapiro Show - 8/10
Shapiro argues the evolution from “Woke 1.0” to “Woke 2.0” represents a more insidious ideology that threatens American values and capitalism
He says socialist politicians like AOC seek to paint America as the villain, while Black Lives Matter exacerbates crime rates
Shapiro argues the roots of modern woke thoughts are grounded in Marxism, and promoted by modern figures like Robin DiAngelo
He believes in a generational anger among millennials like candidate Francesca Hong and professor Ibram X Kendi
Shapiro expresses concerns about contrasting public support for Ukraine versus Israel
The Matt Walsh Show - 8/10
Walsh condemns the lack of mainstream media coverage on violent crimes committed by individuals like Di-Quan Hunt, who was let free by the same district attorney who freed Decarlos Brown in the filmed murder of Iryna Zarutska
He argues racial dynamics affect prosecutorial decisions, particularly against white victims
Walsh also argues efforts to defund police departments contribute to a criminal justice system in decline
Human Events Daily with Jack Posobiec - 8/10
Posobiec argues the confirmation of AG Todd Blanche signals a shift toward a more aggressive stance against the left’s radical agenda
He criticizes the DSA for their growing influence, particularly among younger voters enticed by promises of a better economy, and explains how projects like price-controlled grocery stores never work
Posobiec emphasizes the need for stricter deportation policies, referencing the Haitians in Springfield, OH
He celebrates Human Events’ Kenny Cody’s victory in the Tennessee State House primary
The Liz Wheeler Show - 8/10
Guest investigative journalist Brandi Kruse shares her experience of being assaulted with wasp spray by Antifa members at a protest
Wheeler criticizes the lack of accountability for political violence in blue jurisdictions, arguing the federal government must take action against violent left-wing groups
They discuss the role of citizen sleuths like Andy Ngo, who utilize social media to identify suspects involved in attacks on journalists
Wheeler points out the disparity in media coverage of left-wing versus right-wing violence, calling out figures like Don Lemon
📺 LEADING FOX NEWS
The Five
DSA Co-Chair Megan Romer struggles to define “tax the rich,” while AOC distances herself from socialist candidate for Wisconsin governor Francesca Hong
Michigan Senate candidate Abdul El-Sayed gets a “really warm” phone call from Barack Obama
Two former NBA players announce interest in joining the WNBA, to put the trans athlete policy to the test
Joy Reid claims Black Americans joining the GOP are looking to “humiliate your own people”
FOX & Friends
Socialist Francesca Hong and David Crowley battle it out for the Democrat nomination going into the Wisconsin gubernatorial race
The Fauci files prove he had concerns about pregnant women taking the Covid vaccine as early as 2021, while President Trump signs an executive order to space out the vaccine schedule for children
A WNBA player tries to blame white privilege for why she was ejected from a game for hitting Sophie Cunningham
DSA Chair Megan Romer calls the October 7th attacks “largely inevitable”
New reports show Secret Service used a catering truck and decoy plane to prevent an Iranian attack on the president
Luigi Mangione returns to court today
Huddlemaxx creator Ryan Kellermeyer is trying to cut the cost of sports streaming by 60%
More than 120,000 Flock cameras are reading license plates across 49 states, creating privacy concerns, CEO Garrett Langley reacts
Weighing a 2028 run, AOC claims “Woke 1 was crazy”
The Brink of War actor JK Simmons explains his role in the movie on the Reagan-Gorbachev talks
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Candace Owens cannot pronounce the word “Gibraltar.” [X, Pavlou]
Before launching his campaign, Abdul El-Sayed removed 100+ YouTubes from 2022-2024. Transcripts show him floating replacing the 2nd Amendment, urging an end to July 4th fireworks, blasting GOP focus on the border. [X, Kaczynski]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Pentagon makes shift as repeated conflicts drain US stockpiles [FOX News]
Fauci’s ‘truly sick’ private texts exposed [FOX News]
Mamdani’s luxury-home tax rollout gets derailed [FOX News]
Breitbart
Ceuta: At Least Five Underage Girls Raped in Aftermath of Migrant Invasion [Breitbart]
Flagrant Foul on Fever’s Sophie Cunningham Draws Attention of Florida [Breitbart]
Dems Pressure Bankhead Family to Oust from MT Senate Race [Breitbart]
Trump: It’s Amazing Establishment Media Won’t Ask Questions About Vaccines [Breitbart]
Wall Street Journal Editorials
Trump’s Blockade Keeps the Economic Pressure on Iran [WSJ Ed]
The New College Race Preferences [WSJ Ed]
A Welcome Trump Restart for Head Start [WSJ Ed]
Will the Yen Need Saving Again Soon? [WSJ Ed]
New York Post
California dad goes on hunger strike after son was ‘abducted’ and taken to Kazakhstan [NYP]
Confusion as NYPD denies City Hall claim Mamdani’s wife will get police escort on Syria, Lebanon trip [NYP]
Washington Free Beacon
Move Over, Thanksgiving: Francesca Hong Hosted ‘Feast of the Feminine,’ a ‘6 Course Dinner Inspired By Menstruation’ [WFB]
Washington Reporter
White House, leaders hail BMS ‘game changer’ $2.3 billion investment as sign Working Families Tax Cut is delivering [Reporter]
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