Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,329 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: This guy is a problem for them
New Media Voices: Charlie Kirk, Lindsay Clancy, and Tyler Robinson
Leading FOX: Anthropic, Midterm Convention, and Lindsay Clancy
Trending: Charlie Kirk
What the Right is Writing: Charlie Kirk, Iran, and Mamdani
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Left-wing streamer Hasan Piker is a fixture in conservative media, drawing more attention from FOX News and right-leaning podcasters than from his own side.
Yet, by campaigning with the provocateur, Democrats have handed conservatives the perfect frontman for their left-wing extremism. Every corner of today’s Democrat Party has embraced the online personality.
As the 25th anniversary of 9/11 approaches this Friday, Piker’s past justification and glorification of the terrorist attacks face renewed, rightful scrutiny. - NRB
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🎙️ NEW MEDIA VOICES
The Charlie Kirk Show - 9/10
Andrew Kolvet and guests defend Charlie Kirk’s profound legacy a year after he was assassinated
Kolvet emphasizes the critical importance of grassroots activism and combatting the “doomer perspective” prevalent in online discourse
Guests Dr. Ben Carson and actor Rob Schneider remember Kirk’s intelligence, faith, and ability to use the Socratic method
Rep. Anna Paulina Luna thanks TPUSA for leveraging her to Congress as a program alumni, while activist Cliff Maloney lauds Kirk’s work ethic
Kolvet contrasts how Charlie Kirk used a relational, boots-on-ground style compared to some political consultants, which earned the respect of President Trump
The Ben Shapiro Show - 9/9
Shapiro criticizes the modern jury system, contrasting the emotional basis of the female jurors in the Lindsay Clancy trial to the sole male holdout the defense tried to remove
He condemns misinformation claiming Patrick Clancy murdered his children, criticizing individuals who target victims like him and Erika Kirk on social media
Shapiro uses Patrick Clancy’s 911 call as an example of his innocence, comparing the case to child murderer Andrea Yates
He reflects on the passing of Charlie Kirk one year later, and its effect on the conservative movement
The Michael Knowles Show - 9/9
Knowles blames the Lindsay Clancy trial jurors for relying on emotional arguments and outside information
He calls out Clancy’s defense attorney for his media stunt asking for a pardon from President Trump, which is impossible for a state charge
Knowles celebrates the White House post on the Nativity of the Blessed Virgin Mary, contrasting this with the Biden admin’s secularism
He questions the rising “Islamophilia” on the left and right, referencing figures like Hasan Piker, James Talarico, and now Milo Yiannopoulos
Knowles warns against the trend of millennial women emasculating their husbands on social media for the validation of strangers
He critiques the Trump admin for recent job numbers only showing growth for women’s employment
Relatable with Allie Beth Stuckey - 9/9
Stuckey mourns the first anniversary of her friend Charlie Kirk’s assassination, decrying the radical left who celebrated his death
She emphasizes his faith-first approach to politics, and his ability to always acknowledge the truth over what’s convenient
Stuckey defends capital punishment in the Tyler Robinson case, citing Genesis 9:6
She criticizes Tucker Carlson for his perceived shift positively toward Islam and his inappropriate criticism of Charlie and Erika Kirk
Stuckey argues Kirk’s greatest impact was getting young people to return to church and to read their Bibles
The Sean Spicer Show - 9/9
Spicer highlights the Republican midterm convention in Dallas and the critical 2026 House “toss-up” districts using Cook Political Report
Guest Henry Olsen of the Ethics and Public Policy Center analyzed the 21 key races, including Michigan’s 10th and Florida’s 14th district
They discuss whether the radical ideology of DSA candidates could allow Republicans to win the midterms, beating history
The two look into the hidden power of Hispanic voters leaning more conservative in states like Colorado, Texas, and California
📺 LEADING FOX NEWS
The Five
Republicans descend on the 2026 midterms convention in Dallas, where President Trump makes the case that he’s still on the ballot
Lindsay Clancy jurors make public statements after the mistrial, one in her defense says the holdout “couldn’t get over” how she killed her kids
Anthropic researcher Jacob Coxon quits, claiming AI could kill humanity in the next ten years
Liberal commentator Don Lemon claims black women “love” presidential hopeful Gavin Newsom
Parents are complaining after taking their kids to Buddy, a movie about a children’s show turned horror flick
FOX & Friends
President Trump promises $5,000 to every American if Republicans keep the House and Senate this November, Democrat Sen. John Fetterman makes a cameo appearance, Sen. John Barrasso reacts
TPUSA will hold a memorial event for Charlie Kirk at UVU tonight, since his passing Bible sales are up 36% and college mass attendance is up 15% on some campuses
Ukrainian President Volodymyr Zelenskyy’s plane was almost hit by a Russian drone during takeoff
A Connecticut city council is allowing non-citizens to become police officers
Lindsay Clancy’s defense attorney tries to claim the holdout juror was “not applying law to facts”
The brother of a Flight 93 hero is interviewed at the site of the crash, retired Yankee player Roger Clemens shares memories of President George Bush’s first pitch at the 2001 World Series
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
UVU student pays respects at the site of the Charlie Kirk assassination, a year later: “It’s hard to walk by here every day. This is kind of like a sacred spot to remember him, and just honor his legacy with reading scripture, and just remembering who he was.” [X, johnny maga]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Trump’s stunning vow steals show at GOP midterm convention [FOX News]
Charlie Kirk’s 10 most powerful moments one year after his death [FOX News]
Iran is running out of options, Trump says, as US military hits regime [FOX News]
Breitbart
Trump Lays Out 2 Paths for America in Midterms: Prosperity with Republicans or Regression with Dems [Breitbart]
Anthropic Researchers Say AI Could Kill Humanity in 10 Years [Breitbart]
Trump Remembers 9/11 Ahead of 25th Anniversary [Breitbart]
Trump Pledges $5,000 Dividend to Each American if GOP Holds Congress [Breitbart]
Wall Street Journal Editorials
The ICE Agent Shot a Man, Then Lied? [WSJ Ed]
A New York Union Protection Trick [WSJ Ed]
Zohran Mamdani’s 9/11 Conspiracy [WSJ Ed]
Drugs and Disorder, by the Numbers [WSJ Ed]
New York Post
I was a 9/11 first responder — I struggle with the eventual deaths of my peers, I’m one of the lucky ones despite major surgeries [NYP]
Mike Rogers unleashes 9/11 spot with Flight 93 hero Todd Beamer’s father as Michigan race heats up [NYP]
Washington Free Beacon
Before Signing Book Deal, James Talarico Enlisted High-Profile Accountant Who Helps the Wealthy ‘Escape’ Taxes [WFB]
Washington Reporter
NRA endorses Tom Cotton with ‘A’ Rating, Dem Hallie Shoffner gets ‘F’ on gun rights [Reporter]
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