Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,339 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: RNC Midterm Convention week
New Media Voices: Lindsay Clancy, WNBA, and brain development
Leading FOX: Amazon, Lindsay Clancy, and 9/11
Trending: Chicago, NYC, and McDonald’s
What the Right is Writing: Pete Davidson, Marty O’Donnell, and Jesus
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Conservative media is taking center stage in Dallas this week for the RNC Midterm Convention, especially as legacy outlets try to downplay the event.
FOX News is broadcasting from the arena floor, The Daily Wire took over the nearest bar, and right-leaning influencers will be here in force.
If you want the inside scoop from Dallas, conservative media is your front-row seat. - NRB
P.S. If you’re in Dallas, give me a shout!
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 9/7
Kelly introduces Dr. Andrew Huberman’s book Protocols: An Operating Manual for the Human Body, which discusses neuroplasticity and the fragility of the developing brain
Huberman emphasizes the importance of having a two-parent home and avoiding substance abuse to have a healthily developed brain
As adults, Huberman encourages viewers to use morning light exposure and breathing techniques for stress reduction
Kelly questions extreme health optimization, referencing Bryan Johnson’s “don’t die” persona, while Huberman cautions against the politicization of health messaging
The two advocate for present-moment awareness and agency as crucial for well-being
The Ben Shapiro Show - 9/7
Shapiro warns against reckless overspending, threatening an economic disaster that he claims Treasury Sec. Scott Bessent has predicted
He condemns both major parties for increasing spending and welfare, referencing the Trump administration’s recent offer to reward stay-at-home parents with government funding
Shapiro argues productivity growth is the only viable path to economic recovery, criticizing Sen. Bernie Sanders for his opposition to AI
He expresses concerns that VP JD Vance is missing the mark by focusing on protectionism rather than fostering true innovation
The Michael Knowles Show - 9/7
Knowles criticizes existing welfare policies like the Child Care and Development Fund for incentivizing single parenthood and corporate interests
He instead praises the Trump administration’s proposed policy to financially support stay-at-home parents
Knowles criticizes second wave feminists Simone de Beauvoir and Betty Friedan for believing women can be separated from their biological nature, leading to today’s need for dual-income families
He exposes California’s Medicaid fraud under Gov. Gavin Newsom, and positions VP JD Vance as a potential heir to the MAGA movement
The Trish Regan Show - 9/7
As someone also ousted from FOX Business, Regan critiques the Murdoch family for firing Maria Bartiromo, arguing it could create a hostile witness for the Smartmatic lawsuit
She criticizes WNBA Commissioner Cathy Engelbert for her perceived failure to protect Caitlin Clark from on-court assaults, while arguing Nike’s removal from the S&P 100 is a direct consequence of being woke
Regan says the rise of Germany’s AfD party is a natural response to the establishment’s support of mass migration, while criticizing the UK government’s cowardice in failing to control its borders
She speculates on potential peace talks between Moscow and Kyiv involving Jared Kushner and Steve Witkoff
Making the Argument with Nick Freitas - 9/7
Freitas believes the modern American “nest” blueprint, which prioritizes launching independent children, destroys families
He compares the protection of a patriarch to biblical men like Abraham and Isaac
Freitas argues the Industrial Revolution and the absence of acknowledging family in the US Constitution contributed to the current issues with modern dating and the welfare system
He advocates for fathers to become disciplined investors and entrepreneurial leaders, rather than making children “servants of another man’s family”
Freitas argues parents have the primary responsibility for equipping children with identity and purpose, rather than relying on popular studies or trends
📺 LEADING FOX NEWS
FOX & Friends
As President Trump issues tariffs against Canada, he weighs banning the sale of Bombardier jets in the U.S.
An Amazon cargo jet crashed in Miami, killing five
Lindsay Clancy faces a retrial for the alleged murder of her three kids
Dr. Mehmet Oz is interviewed on how the admin is taking down multi-billion dollar Medicare and Medicaid fraud schemes
Singers P!nk and Boy George criticize Macklemore for going on an anti-Israel rant
The White House hosts 9/11 first responders today, issues posthumous Medal of Freedom to the “man in the red bandana”
Four-term New Hampshire Democrat Rep. Chris Pappas warns the Senate race is tight against socialist challenger Dr. Karishma Manzur
Hurricane Lowell hits Koloa, Hawaii
DHS Sec. Markwayne Mullin is interviewed on a TSA program now allowing non-passengers past security
A New Jersey school district is getting sued for allowing kids to change their gender identity without telling parents
Prince Harry is moving back to the UK to reportedly fix his relationship with King Charles, but will not resume his royal duties
MAGA Inc. donates $10M to Ken Paxton for Texas Senator against Democrat challenger James Talarico, Sen. Ted Cruz reacts as the Dallas Midterms Convention begins
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
McDonald’s is phasing out self-serve soft drinks and ending their free refills policy in restaurants nationwide. The change is in effect now at many locations, but will be nationwide at all locations by 2032. [X, Wall St Apes]
POTUS tells the story of the “Man in the Red Bandana,” a 24-year-old rookie equities trader in the South Tower who heroically gave his own life to save 18 others on September 11, 2001. [X, Rapid Response 47]
Jessica Gorman nails it: “Chicago, please listen, please let these murders end. Every murder is one too many. It doesn’t matter who it was, what side of Chicago would happen on!” [X, Daugherty]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Trump’s move just before the midterms looks to defy historic trend [FOX News]
NTSB investigates deadly Amazon cargo plane crash [FOX News]
Monster hurricane makes rare, direct hit over Hawaii [FOX News]
Breitbart
Bessent Sits Down with Breitbart: Fundamentals of Economy ‘Fantastic and Accelerating’ [Breitbart]
Trump in Labor Day Message Says GOP Will Win Big in Midterms [Breitbart]
James Talarico Denies Jesus Is the Only Way [Breitbart]
Wall Street Journal Editorials
Trump and the Senate Stakes [WSJ Ed]
Democrats Want John Fetterman ‘on a Pike’ [WSJ Ed]
The AfD Rises on the German Right [WSJ Ed]
Pablo Torre 1, Mark Cuban 0 [WSJ Ed]
New York Post
Pete Davidson was a kid when he lost his dad on 9/11 — now he wonders how to explain it to daughter he named after the FDNY hero [NYP]
‘Decoy Dan’ Sullivan illegally colluded with liberal group attacking Alaska GOP Sen. Sullivan, watchdog alleges [NYP]
Washington Free Beacon
UN Sought to ‘Cover-Up’ UNRWA Staff’s Role in Oct 7 Attack and Ties to Hamas by Undermining Internal Probe, US Watchdog Finds [WFB]
Washington Reporter
Marty O’Donnell pivots from composing to running for Congress, tackling anti-Semitism and pitching no taxes on tips [Reporter]
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