The top five
The Brand Brief 7.22.26: AOC, Benjamin Netanyahu, Marco Rubio, Mickey Mouse, Greg Gutfeld, and Zohran Mamdani
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,234 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: Nothing compares
New Media Voices: Zohran Mamdani and the DSA
Leading FOX: Benjamin Netanyahu, Rubio, and Homan
Trending: Hasan Piker and Mamdani
What the Right is Writing: Arizona results, COVID, and the SAVE America Act
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
FOX News celebrated 15 years of “The Five” this week.
Nothing else in conservative media matches its size, reach, or influence. Consistently the highest-rated non-sports show on cable, the roundtable drives conversation, sells books, and produces stars.
The show launched as a temporary replacement for Glenn Beck, but has grown 148% since 2011. The conversation now averages 3.6 million viewers, which is why The Brand Brief makes The Five a staple of every issue.
Unlike scripted cable news, its unfiltered roundtable discussion gives viewers a real stake in the personalities on screen. - NRB
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🎙️ NEW MEDIA VOICES
The Ben Shapiro Show - 7/22
Shapiro argues the DSA is naive and disconnected from mainstream American values, as overeducated career politicians like AOC and Sen. Bernie Sanders could drive Democrat chances at midterm wins into the ground
He notes that DSA membership demographics reflect a trend of elitism and wealth, with very few real members of the working class
Shapiro argues growing up with the Great Recession led to millennials to consider socialism
He also notes that the DSA has struggled to reach black voters, while the GOP is countering traditional narratives
The Isabel Brown Show - 7/22
Brown argues the days of the traditional Democrat have declined since the days of JFK and even Barack Obama, paving the way for the DSA
She criticizes their policy proposals, including government-controlled healthcare, as well as abolishing the police and ICE
Brown says figures like Hasan Piker, David Hogg, and Zohran Mamdani intentionally recruit privileged college students who are having to pay the bills for the first time
She believes socialists are attempting to alter the very fabric of the American political system, as seen by their calls to eradicate the Senate and the presidential election
The Riley Gaines Show - 7/21
Gaines and guest Lara Trump agree cold water immersion builds up both your immune system and mental toughness
Lara shares her fitness routine, how she eats healthy while traveling, and how she keeps up as a mom
They also discuss the World Cup Final, the shooting in Butler, PA, and frustration over Charlie Kirk assassination conspiracies
The two agree that prayer is needed to prioritize family and overcome stress from being in the public eye
In His Own Words with Victor Davis Hanson - 7/21
Hanson criticizes NYC Mayor Zohran Mamdani for attempting to arrest Israeli PM Benjamin Netanyahu, arguing he has zero authority
He points out the hypocrisy of left-wing politicians like AOC, who claim to fight the rich while ignoring homelessness and drug addiction
Hanson condemns the rise of antisemitism following the October 7th attacks, emphasizing the need for strong U.S.-Israel relations
He touches on President Trump’s recent speech about foreign interference in 2020, arguing the media has covered up genuine concerns by everyday Americans about election integrity
📺 LEADING FOX NEWS
The Five
Border Czar Tom Homan gives a firm warning after an anti-ICE arsonist set a fire outside a NYC federal building
New York Magazine claims Kamala Harris is the pick for 2028, while she blames her loss on consultants and attempts TikTok trends
NYC Mayor Zohran Mamdani threatens to arrest Israeli PM Benjamin Netanyahu despite having zero power to do so
The Five celebrates 15 years of being on air
FOX & Friends
Iran launches attacks against Kuwait, Sec. of State Marco Rubio is in the Philippines as President Trump weighs striking Pickaxe Mountain and whether to allow Saudi Arabia to enrich uranium
Socialists face off against Democrat incumbents as cost of living remains a top concern, while the DSA admits their wealthy party members don’t match their mission
A suspect has been charged in the murder of UK politician Ann Widdecombe
The Smithsonian has been accused of showcasing exhibits with woke information, such as calling Mickey Mouse racist
Trump-endorsed Andy Biggs wins the GOP primary for Arizona governor, will compete against incumbent Gov. Katie Hobbs
France bans social media for children under the age of 15
Sen. Tom Cotton reacts to NYC Mayor Zohran Mamdani threatening to arrest Israeli PM Benjamin Netanyahu
Biohacker Bryan Johnson claims to have cloned himself, is debunked
The FBI believes the delay by local law enforcement in bringing federal investigators into the Nancy Guthrie case cost them key evidence
The Odyssey is predicted to win best motion picture at the Oscars
Tropical Storm Bertha is expected to make landfall in Louisiana tonight
At least 6,600 noncitizens registered to vote in New Jersey
AI is now capable of detecting breast cancer years before a tumor develops
The president will promote Trump Accounts in Georgia today
According to Pew Research, 65% of young adults prefer online activism over in-person civic engagement, Brett Cooper reacts
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Zohran Mamdani 2025: “If I’m elected, I will arrest Netanyahu.” Zohran Mamdani 2026: “Just kidding.” [X, End Wokeness]
Hey guys, just so you’re aware, a communist terrorist broke into the home of an old right wing lady in Britain and brutally bashed her to death, destroying her skull with 21 separate hammer blows because she was a member of Nigel Farage’s Reform UK Party. [X, Pavlou]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Trump flexes power in Arizona as Democrats dodge far-left upset [FOX News]
SJSU volleyball scandal boils over as shocking new footage emerges [FOX News]
Newly exposed documents rattle the COVID-19 pandemic narrative [FOX News]
Breitbart
Dems Keep Lying About SAVE Act [Breitbart]
DSA-Backed Candidates Mourn Iran Losing Power to Fund Hezbollah, Hamas [Breitbart]
Wall Street Journal Editorials
Paramount, Warner and Backward Antitrust [WSJ Ed]
Mamdani Can’t Arrest Netanyahu [WSJ Ed]
Trump Target Acquired: Pickaxe Mountain [WSJ Ed]
Trump Takes Another Swing at Canada [WSJ Ed]
New York Post
Feds — and a country music star — slam Hochul’s push to blanket upstate NY farmland with solar energy panels [NYP]
Steve Hilton makes provocative plea to anti-Trump Californians: ‘You have a choice’ [NYP]
Washington Free Beacon
Embarrassment as Second Major Journalism Group Secretly Removes Terrorist Names From List of Slain ‘Journalists’ in Gaza: Group’s Woes Mirror Those of CPJ [WFB]
Washington Reporter
EXCLUSIVE: How The Capitol Forum sells “access to our best in class journalists,” uses writers from Jacobin, and partners with lobbying and law firms [Reporter]
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