Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,143 words | 5 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: That's a lot of money
New Media Voices: RFK Jr., Bill Gates, and Jack Smith
Leading FOX: Elliot Page, Cornell University, and Sylvester Stallone
Trending: James Talarico, Lindsay Clancy, and Miss Rachel
What the Right is Writing: Justice Alito, Chuck Grassley, and Super Intelligence
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Conservative media is fiercely independent, making it rare to get the entire ecosystem in one room.
On November 19, the National Journalism Center (NJC) will change that with the Dao Prize Gala. With finalists announced Wednesday, the gala will award journalism prizes ranging from $10,000 up to a $100,000 grand prize.
For independent, conservative, and new media voices, especially in digital print, this is a must-attend event. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 9/29
Kelly explores the “living diet” of meat and fermented foods followed by RFK Jr. and JD Vance
Guest Dr. Sean O’Mara argues visceral fat, not cholesterol, causes chronic disease and is concealed by medical schools
O’Mara slams the medical establishment and American Heart Association for pushing statins while ignoring visceral fat
Kelly discusses how his clients allegedly lost addictions to alcohol, gambling, and even pornography by switching diets
O’Mara advocates sprinting over jogging, extended fasting up to ten days, and avoiding chlorinated water
The Michael Knowles Show - 9/29
Knowles criticizes an ad by AR Gov. Sarah Huckabee-Sanders portraying young white men as welfare abusers, arguing it misrepresents demographics and is discriminatory
He looks at data showing transgender identification among university students plummeted from 7% in 2023 to under 4%
Knowles condemns the Netherlands for euthanizing a 2-year-old disabled boy, warning leftism has no limiting principle
He defends Texas Senate candidate Ken Paxton against opponent James Talarico’s attacks over Uvalde comments
Sara Gonzales Unfiltered - 9/29
Gonzales reacts to former DOJ official Jack Smith testifying before Congress
She argues Democrats plan to impeach Trump again if they retake power, while pushing mass amnesty for millions to create cheap labor
Gonzales blasts AR Gov. Sarah Huckabee Sanders’ ad featuring a white male welfare recipient, despite statistics showing black men have higher state unemployment rates
She criticizes Lindsay Clancy’s defense attorney for usage of conspiracy theories and his open attacks on the holdout juror
Gonzales exposes Texans for Lawsuit Reform for funding Democrat James Talarico against Ken Paxton in the Texas Senate race
TimcastIRL - 9/29
Pool celebrates President Trump launching America.gov, a government AI website, while calling Bill Gates a fear-monger
Guest Ben Dykes claims a disconnect from struggling Americans and failure to pass the SAVE Act could harm Republicans this November
Pool says former DOJ official Jack Smith was maliciously prosecuting Trump, based on his comments in the committee hearing
The panel reacts to YouTube’s upcoming A/B testing feature allowing creators to show completely different video content to different audiences
Pool notes how, despite the DSA trend gaining popularity, conservatives are favored in the future as the only ones procreating
📺 LEADING FOX NEWS
The Five
President Trump and tech CEOs sign an AI accord to guide future development
Michigan Senate candidate Abdul El-Sayed keeps posting cringey “tough guy” TikToks
AR Gov. Sarah Huckabee-Sanders sparks backlash for her new ad on welfare, with some claiming the actor isn’t your typical recipient
New York Magazine’s first male style issue features trans actor Elliot Page
FOX & Friends
An Israel-bound plane diverts to Saudi Arabia after one pilot stabbed his co-pilot in an attempted hijacking
Inflation and cost of living are the two biggest midterms issues
NY Gov. Kathy Hochul is calling for a review of Cornell University’s alleged mishandling of a string of sexual assaults
Lindsay Clancy’s defense attorney backtracks on previous statements, now claiming there’s “no evidence” she murdered her children as she faces a potential retrial
Rep. Mike Lawler reacts to Sheridan Gorman’s family defending her memory against a New York Democrat in favor of sanctuary cities
The Senate will vote on the Ratepayer Protection Act today, and Sen. Josh Hawley will chair a hearing on “rogue AI”
Ex-pastor Caleb Flynn is found guilty of murdering his wife
Actor Sylvester Stallone shares his new book The Steps
Adobe, Google, Zoom, Amazon, and Intel all partner with First Lady Melania Trump on her Fostering the Future initiative
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Texas Democrat James Talarico: “To the trans kids watching at home, I just want to say, I love you.” [X, RNC Research]
Lindsay Clancy’s lawyer last month: “When she killed the kids, she was experiencing psychosis.” Today: “Who says she killed them?!” [X, End Wokeness]
This hijacking story is insane but I’m looking forward to hearing the terrorists side of the story on Miss Rachel today. [X, Failla]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Chaos aboard flight as hijacking fears trigger fighter jet response [FOX News]
Iran opens brazen new front in war with message aimed at America [FOX News]
Breitbart
Israel-Bound Flydubai Flight Diverted to Saudi Arabia After ‘Emergency’, Report: One Pilot Stabbed the Other, Tackled by Passengers [Breitbart]
Talarico Pledges in Video to Fight for Trans Kids [Breitbart]
Trump Junks Biden’s Title IX Rules, Now Defines Sex by Biology [Breitbart]
Wall Street Journal Editorials
Justice Alito’s Climate Case Recusal [WSJ Ed]
Woke 2 Still Looks Pretty Crazy, AOC [WSJ Ed]
Ukraine Has an F-16 Emergency [WSJ Ed]
The ‘Affordability’ Democrats? You Have to Be Kidding [WSJ Ed]
New York Post
FTC opens sweeping probe of Anthropic, OpenAI and other ‘super intelligence’ models [NYP]
Cornell’s handling of gang rape allegation is scaring away prospective students who had been set on attending [NYP]
Washington Free Beacon
Mamdani Strategy on Protecting Jews Is Denounced by Jews [WFB]
Washington Reporter
Sen. Rick Scott praises Chuck Grassley’s Arctic Frost hearing as a “step forward” as momentum builds for NDO reform [Reporter]
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