Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,352 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: âTis the season
New Media Voices: Macklemore, Maye Musk, and James Talarico
Leading FOX: Hasan Piker, Los Angeles homeless, Xi Jinping
Trending: Lindsay Clancy, Tucker Carlson, and fraud
What the Right is Writing: Yale, Mississippi, and Paramount
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
We interrupt this regularly scheduled programming to bring you rally season.
Conservative cable covers live political rallies pretty consistently, and with Trump and Vance fanning out across the country over the next 40+ days, that will only pick up. If Trump or Vance are giving remarks on the road, FOX News and Newsmax will likely carry it live.
What to watch for: Conservative new media is much more robust than it was during the 2022 midterms, making their 2026 homestretch coverage a bit of a wild card.
What to expect: The gloves are off, and the jerseys are on. You can expect conservative new media to relentlessly hammer the wackiest Democrat candidates. - NRB
đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 9/17
Kelly and guest Ray Marcel blast NBC Boston for doxing the holdout juror in the Lindsay Clancy trial, accusing them of selective reporting
She criticizes the âclassless behaviorâ of lawyers like defense attorney Kevin Reddington for publicly accusing juror Michael of a felony
Guest Emily Jashinsky discusses politics in entertainment in light of the Macklemore scandal, and Robert Kraftâs decision to cancel his Gillette Stadium performance
They discuss hypocritical outrage and perceived victimhood culture in reaction to both the Sydney Sweeney ad and Sunny Hostinâs race card narrative regarding her romance novels
Kelly expresses condolences for the tragic Los Angeles news helicopter crash, discussing the dangers of reporting
The Isabel Brown Show - 9/17
Brown says the housing affordability crisis is driving young people toward socialism, arguing Charlie Kirk understood the disconnect between Gen Z and elderly politicians like Sens. Mitch McConnell and Chuck Schumer
She reflects on her interview with Michael Alfonso and his wife Evita Duffy-Alfonso, and his perspective as a young candidate on how to win back young voters to conservatism
Brown notes the split within the conservative movement on government intervention on the birth rate crisis, emphasizing the need to dismantle the administrative state rather than expand it
She underscores the unique challenges faced by women in politics, regarding family life on Capitol Hill, while promoting the campaigns of young, pro-life candidates
Tomi Lahren is Fearless - 9/17
Lahren defends Elon Muskâs transformation of Twitter into X, hailing it as a crucial platform for free speech and exposing rampant fraud
Guest Maye Musk, an immigrant herself, expresses concerns over the unchecked influx of illegal aliens devastating states like Minnesota
Lahren praises Maye Musk as a role model, celebrating her achievements like gracing a cereal box and Sports Illustrated at 74
They criticize the GLP-1 craze and Hollywoodâs obsession with thinness, which fuels unhealthy body image issues and eating disorders
As a model, Musk debates whether provocative ads, like Sydney Sweeneyâs sports betting commercial, truly set women back
Tony Kinnett Cast - 9/17
Kinnett slams LA Mayor Karen Bass for her alleged involvement in a $12 million homelessness fraud scheme
He looks into Texas Democrat Senate nominee James Talaricoâs âpay-to-playâ arrangement with MAYA Consulting
Kinnett calls out âIndependentâ Nebraska Senate candidate Dan Osborn for mocking rural Trump voters as âBilly Bobâ and âMary Joâ
He disproves Rep. Thomas Massieâs claim that the U.S. struck âfishermenâ during an operation against drug traffickers, while expressing concern over Saudi Arabiaâs missile interceptor shortage
đş LEADING FOX NEWS
The Five
Hasan Piker says âpound for poundâ America is a greater killer than Al-Qaeda
President Trump mocks a protester kicked out of his North Carolina rally, while contrasting the Democratsâ âdark ageâ to the âgolden ageâ
The Taskforce to Eliminate Fraud cracks down on $12M in Los Angeles homeless aid fraud
FOX & Friends
Hasan Piker claims the Middle East would be more stable if Iran were allowed to possess nuclear weapons
Macklemore gets kicked out of Ed Sheeranâs tour for Free Palestine rant
Missouri AG Catherine Hanaway explains how her state is cracking down on fraud
The lone holdout juror in the Lindsay Clancy trial goes public, says Clancy knew âexactly what she was doingâ
Seven women are believed to be dead in connection to one Philadelphia home
The U.S. military confirms the deployment of weapons in space
President Trump will meet with Chinese President Xi Jinping at Joint Base Andrews ahead of their summit
As AI hysteria arguably parallels Y2K fears, AEI reports delaying the techâs growth could harm national security and the economy
Radical Abdul El-Sayed holds a three-point edge over Republican candidate Mike Rogers in the Michigan Senate race
Maye Musk is interviewed about her new memoir Timeless
A 2008 expense report reveals the U.S. spent $22M investigating UFOs
In an attempt to appear moderate, Texas Democrat James Talarico claims he is against trans athletes in womenâs sports
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
Nearly half of the criminals Roy Cooper released from prison went on to reoffend - 25 murders, 99 sexual assaults, and 600+ violent felonies⌠And Cooper has NOTHING to say to the innocent victims. [X, Hall]
Lindsay Clancy holdout juror Michael Desronvil is firing back at the insufferable female jurors, saying he had no reasonable doubt and fully believed Clancy knew she was murdering her kids. The jurors kept interrupting him mid-sentence. [X, Daugherty]
There is a grocery store in Maine that has multiple home health care companies registered there. If you walk inside youâll never guess whoâs working, Somalis⌠Oh, and even though the home health care company is in Maine, it has a Minnesota phone number. [X, Wall St. Apes]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
DHS accuses judges of âessentially conspiringâ against Trump immigration fight [FOX News]
Holdout juror in Lindsay Clancy trial disputes fellow jurorsâ accounts [FOX News]
Ed Sheeranâs music pulled from radio station following Macklemore controversy. [FOX News]
Breitbart
Marxist Hasan Piker Claims America Is Worse than Al-Qaeda [Breitbart]
Undercover Video Shows James Talaricoâs Pastor Supporting Atheists [Breitbart]
Nolte: James Talaricoâs Favorite Drag Queen Really, Really Likes Kids [Breitbart]
Wall Street Journal Editorials
Trump Gets New Power Against Putin [WSJ Ed]
An Immigration Warning to Trump From Rep. Salazar [WSJ Ed]
The SECâs Big and Welcome Proxy Reform [WSJ Ed]
Why California Diesel Is $8.35 a Gallon [WSJ Ed]
The Comrades Take Hong Kong [WSJ Ed]
New York Post
How Trump-Xi Chinese state dinner became DCâs hottest ticket â and whoâs angling for a seat [NYP]
Paramount turns up heat on Rob Bonta in $111B Warner Bros merger war â with unlikely assist from LA power player [NYP]
Washington Free Beacon
An F for Yale University President Maurie McInnis [WFB]
Washington Reporter
Mississippi Senate candidate Scott Colom spoke at anti-Trump No Kings rally as Soros-linked support continues [Reporter]
NEED HELP NAVIGATING CONSERVATIVE MEDIA?
On Brand Strategies can assist you in getting booked on shows, placing op-eds, and navigating the conservative media. Learn more at OnBrandStrategies.com.