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The Brand Brief 12.1.25: Somalia, Venezuela, Mike Rowe, Dr. Marty Makary, Andrew Wolfe, and Christmas at the White House
Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in the conservative media ecosystem - FOX News, podcasts, and more.
Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
š£ Driving the Conversationā¦
1,181 words | 5 minute read | Written to be skimmable (13+ hours of media covered in The Brand Brief)
What Matters: Immigration and cartels
New Media Voices: Rogan, Von, Tucker, Clark, and Dillon
Leading FOX: National Guardsman and the Tennessee Special
Trending and Pouncing: White House Christmas, Gas Prices, and Somalia
What the Right is Writing: Minnesota, Tennessee, and Venezuela
āļø WHAT MATTERS AND WHERE WEāRE GOINGā¦
Nathanās quick take on where weāre headedā¦
Two big conservative media ecosystem storylines to watch this week:
Venezuela: If you werenāt talking about it, now you are. Especially now because Trumpās post over the weekend about a no-fly zone, and Hegseth posting a childrenās book cover of Franklin the Turtle launching missiles at narco terrorists. Conversations about regime change, military authorization, and drug trafficking will drive the right.
Afghanistan and Somalia:Ā New conversations about refugee and asylum programs are leading stories following theĀ terrorist attackĀ on the National Guard soldiers inĀ DC, and continued reporting aboutĀ taxpayer fraudĀ related to theĀ Somalian populationĀ in Minnesota (Trump posted an all-timeĀ tweet,Ā andĀ The New York Times finally took notice). - NRB
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šļø NEW MEDIA VOICES
The Joe Rogan Experience
Ben van Kerkwyk, UnchartedX founder, shares the secrets of Ancient Egypt and sacred geometry
Chris Williamson, āModern Wisdomā podcast host, compares the risk of an AI apocalypse to other disasters, discusses issues in the UK and trans sports
Dr. John Lisle, a professor of the history of science at the University of Texas, talks about mind control within the intelligence community
Dr. Chris Masterjohn, founder of Mitome, a mitochondrial function test company, explains how the health of these organelles affects everything
This Past Weekend with Theo Von
Theo hosts an episode alone before Thanksgiving, sharing his holiday-themed conspiracies and what he is grateful for
āDirty Jobsā show host Mike Rowe makes a surprise appearance in a comedic holiday gift guide episode
The Tucker Carlson Show
Gold wholesaler Chris Olson claims the price of gold has doubled compared to the S&P national average, and itās being kept from the public
British Uncensored host Piers Morgan is put to the ultimate free speech test, admits he canāt say certain words online
Conservative UK politician George Galloway shares his life in exile after getting detained, his property confiscated for questioning the War in Ukraine
Culture Apothecary with Alex Clark
FDA Commissioner Dr. Marty Makary explains the years of rot within the medical research community, and how the government hides it
KickCancer Movement founder Season Johnson shares how her sonās pediatric cancer diagnosis led her to fight an entire medical system
Professional matchmaker Patti Stanger explains why men ghost, why women miss red flags, and how to survive the modern dating scene
The Tim Dillon Show
Dillon breaks down the emaciated appearance of multiple Wicked actresses, divorced Thanksgiving, the joys of airport travel, whether Kash Patel is getting fired, and social media lies
šŗ LEADING FOX NEWS
A look inside the FOX editorial decision-makingā¦
FOX & Friends
As National Guardsman Andrew Wolfe remains in critical condition, the Trump Admin reports the Afghan national who shot him was radicalized in the United States
West Virginia Governor Patrick Morrisey gave updates to FOX on Sunday on vigils being held for deceased guardsman Sarah Beckstrom
Fugitive football coach Travis Turner is missing on the loose with a firearm in the Virginia woods following child pornography charges
Tomorrow is Election Day for a deep-red Tennessee congressional seat being challenged by left-wing radical Aftyn Behn, who says she hates Nashville, the police, and motherhood
Luigi Mangioneās defense team fights to keep his manifesto documents out of his trial evidence
The opening statements in the Brian Walshe murder trial were read this morning
Trump remains optimistic about a Ukraine peace deal, as guest Sen. Tom Cotton says Special Envoy Steve Witkoff heads to Russia
Anti-ICE protesters sparred with the NYPD this past weekend, Tom Homan spoke to FOX on Sunday saying ICE will continue its job
The death toll from a Hong Kong skyrise fire reaches 151 casualties
FOX Newsroom
A manhunt is underway for the perpetrator of a Stockton, California childrenās birthday party shooting
Guest Tricia McLaughlin, a Homeland Security Public Affairs official, says sanctuary cities are to blame for illegal migrant violence
General Jack Keane says Americaās defense against Venezuela will determine how other South American countries respond
Democrat candidate on the ballot for Congress in Tennessee tomorrow called for defunding the police, burning down stations during BLM riots
Luigi Mangioneās defense attorneys are attempting to suppress evidence of his manifesto against the United Healthcare CEO in his murder trial
After the attack on two National Guardsmen in Washington, DC, Trump calls for a long-term asylum pause on Afghan refugees
DHS Secretary Kristi Noem said to MSNBC that the Afghan murder suspect was radicalized in the U.S. after obtaining asylum
šæ TRENDING AND POUNCING
Tomorrowās news today: highlights from the conversation on the right and what conservatives are āpouncingā onā¦
For your Christmas wish listā¦ (Franklin Targets Narco Terrorists book) [X, Hegseth]
CNN: āFor the first time in 4.5 years, gas prices are averaging $3/gallon nationally.ā [X, Rapid Response]
Minnesota NGO gets over $2K per Somalian they successfully import into the country. [X, Daugherty]
Bidenās Christmas vs Trumpās Christmas (Video) [X, End Wokeness]
The new mayor of Downingtown, PA pretends to be a woman whoās now doxxing ICEās live locations. [X, LibsofTikTok]
Minnesota Human Services Department union slams [X, MarioNawfal]
šļø WHAT THE RIGHT IS WRITING
Leading FOX News Digital
āAOC of Tennesseeā pressed to explain āhating Nashvilleā remarks [FOX News]
Trump gave Maduro ultimatum to flee Venezuela [FOX News]
Manhunt underway after shooter kills 4, including kids [FOX News]
Top of Breitbart
Minnesota DHS Workers Blame āDishonestā Walz for Massive Fraud [Breitbart]
Kelly: First Caribbean Boat Strike a War Crime [Breitbart]
Oregon Gov. Threatens to Investigate Agents Enforcing Immigration Laws [Breitbart]
Trump: Rep. Omar Should Be Thrown āThe Hell Outā Of U.S. [Breitbart]
Wall Street Journal Editorials
The High Stakes in Venezuela [WSJ Ed]
The October EV Sales Crash [WSJ Ed]
New Yorkās Coming Developer Bailout [WSJ Ed]
The Swiss Donāt Hate the Rich [WSJ Ed]
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On Brand StrategiesĀ would love to help you craft your message, drive a news cycle, or navigate the world of new media and conservative press. Learn more at OnBrandStrategies.com.
Say hello by reaching out to Nathan (@NathanBrandWA on X or Nathan@OnBrandStrategies.com) and Carly (@realCarlyMoran on X or Carly@OnBrandStrategies.com).
