Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,014 words | 5 minute read | Written to be skimmable (16+ hours of media covered in The Brand Brief)
What Matters: Special Monday Edition
New Media Voices: Rogan, Von, and Ryan
Leading FOX: Michigan, Maine, and the International Space Station
Trending: DSA and the WNBA
What the Right is Writing: DSA, UAW, and the NBA
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
We usually skip Mondays (weâre taking Friday off this week instead!), but this weekendâs news couldnât wait.
Welcome to a special edition of The Brand Brief. While legacy media largely ignores it, the âFauci Filesâ will dominate conservative podcasts this week. This news cycle will present one of the starkest topic bias divides we have seen in a while.
Many of the conservative shows we monitor saw massive growth during COVID, making the Anthony Fauci documents a powerful vindication of their long-held frustration, anger, and skepticism.
Whatâs next: Expect another wave of coverage driven by Fauciâs U.S. Senate testimony on Wednesday. - NRB
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đď¸ NEW MEDIA VOICES
Recent long-form interviews from the unorthodox generalistsâ shows.
The Joe Rogan Experience
âSecrets in Stoneâ podcaster Cassie Coppersmith explains how academic hierarchies stop researchers from questioning narratives
Dr. Zach Bush argues our disconnection from nature is a primary driver of modern health crises
Book of Enoch author Timothy Alberino believes the Smithsonian covered up and destroyed giant skeletons
This Past Weekend with Theo Von
Comedian Casey Rocket talks about male hot flashes, âhigh dollar trauma,â and the decline in American malls
The Shawn Ryan Show
Exorcist Father Ripperger explains demonic forces, expresses concerns about the manipulation of Christianity through alien narratives
Culture Apothecary with Alex Clark
Dr. Michael Scheeriga gives a counterargument to Bessel van der Kolkâs psychology book The Body Keeps the Score
Glenn Beck talks about his new childrenâs history curriculum and âAmericaâs Storyâ audio series to bring back civic literacy
The Tim Dillon Show
Dillon slams the Tate brothers for human trafficking, makes fun of theater kid energy in Congress, expresses concerns about the rise of the DSA, and laments the fall of family chain restaurants
đş LEADING FOX NEWS
FOX & Friends
Three killed, five injured after a shooting at a Seattle food festival, while a 12-year-old boy was killed by crossfire in NYC
Maine Democratsâ new Senate candidate Troy Jackson is already facing claims of anger issues, President Trump flies to Michigan rally ahead of early in-person voting
Sheridan Gormanâs alleged killer, an illegal migrant, is due in court today
North Carolina woman Elizabeth Waddell has gone missing in Grenada
Florida law enforcement is looking to crack down on âteen takeoversâ
Barack Obama encourages WNBA star Caitlin Clark to stay positive
Cyclosporiasis has been identified in 41 states
ASU launches an âinfluencerâ major
A New York school has paused their plans to use a robot teacher following backlash
The U.S. pauses strikes on Iran for opportunity for talks
Multiple 9/11 victimsâ families want NYC Mayor Zohran Mamdani barred from the 25th anniversary memorial
International Space Station astronauts return to Earth after eight months in space
The DOJ updates its religious liberty protections to defend parental transparency in education
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
DSA Co-Chair Megan Romer confirms their platform includes: Abolishing the Senate, presidency, & Supreme Court, Abolishing ICE, borders, & prisons, Defunding the Pentagon, Mass amnesty for illegals [X, RNC Research]
The WNBA refused to wear the patriotic âUSA 250â patches during its All-Star game on Saturday, becoming the only major American pro sport to reject the patch. [X, Breitbart]
The organisers of Berlin Pride say yesterdayâs attack must not be used âfor political ends.â But the jihadist who attacked the event did it for political ends - his goal was to massively raise the cost of all non-Islamic mass events in Europe, including Pride events. [X, Pavlou]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
NBA star blasts NYCâs Mamdani as âmayor playing presidentâ [FOX News]
Iran rejects talks as Trump pauses 2-week bombing campaign [FOX News]
GOP rep calls to âclean houseâ at the Smithsonian [FOX News]
Breitbart
Pregnant Woman Among Three Injured in Paris Stabbing Spree: âAllah Sent Me to Kill Womenâ [Breitbart]
âFar More Than We Needâ: Trump Rejects Claims U.S. Short on Munitions [Breitbart]
Trump Halts Iran Escalation Amid Pentagon Air Defense Supply Alert [Breitbart]
Berlin Pride Parade Terror Attack Suspect Identified as Islamist âAbdul B.â [Breitbart]
Wall Street Journal Editorials
Republicans Go for a UAW Ride [WSJ Ed]
Abolish the Senate, Says the DSA [WSJ Ed]
A House Warning to District of Columbia Socialists [WSJ Ed]
The Welfare State That Ate Britain [WSJ Ed]
New York Post
Biden admin allowed Floyd Bennett Field migrant camp to become âdumping ground,â fire hazard [NYP]
DSA calls US Constitution ârationalization of pirate kingdomâ in workshop to rewrite it [NYP]
Becerraâs governorâs campaign rocked by horrifying claims about missing migrant kids under his watch: âDespicableâ [NYP]
Washington Free Beacon
âDoctorâ Adbul El-Sayedâs Longtime Aide Sold Shady Brain Pills in âPyramid Scheme,â Falsely Claimed Pills Treat Alzheimerâs Disease [WFB]
Washington Reporter
T.W. Arrighi: The world will miss my friend and former boss, Lindsey Graham [Reporter]
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