Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in the conservative media ecosystem - FOX News, podcasts, and more.
Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
đŁ Driving the ConversationâŚ
1,382 words | 6 minute read (12+ hours of media covered in The Brand Brief)
What Matters: Books and primaries fuel Dem infighting
New Media Voices: Politics and pop culture mood shift on trans issues
Leading FOX: Kamala Harrisâs ego, recaps from Thursday debates
Trending and Pouncing: âClimate anxietyâ haunts lefties
What the Right is Writing: Bolton and Behar
Youâre receiving an early access version of The Brand Brief. I would love to hear your feedback. Thank you! - NRB
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
Democrats are disciplined not to shoot left and wave off egregious actions and comments from members of their team (ie Jay Jones).
But when personal incentives (book sales) outweigh political considerations, arrows fly and the conservative media ecosystem rejoices. A few examples:
Bidenâs former press secretary Karine Jean-Pierre has a new book coming out next week that will likely air dirty laundry
The Kamala Harris book tour has produced great content (see an early edition of The Brand Brief for more on that)
Ongoing Democrat primaries are full of examples (ie Katie Porter in CA and Graham Platner in ME)
Looking ahead: The 2028 Democrat presidential primary will be ripe and has already been fruitful (JB Pritzker made how much gambling?!). Itâs gonna be fun! - NRB
đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 10/16
AOC accuses the GOP of radicalizing men into âinsecure masculinity,â Kelly argues itâs the fault of pinning all societal problems on men
Kelly gives the example of British actor Laurence Fox who faced backlash for raising awareness about male suicide rates
Kelly says the Left treats podcast bros and speakers like Jordan Peterson with suspicion simply because they give advice to men
AOC accused Charlie Kirk of being uneducated despite her own working class Bronx persona
The Brett Cooper Show - 10/16
Professor Eric Kaufmanâs viral X thread showed trans identification in decline since 2023, was actually about nonbinary people
Journalist Benjamin Ryan critiques Kaufman for assuming trans people would select ânonbinaryâ over the binary gender they identify with
While the number of young people identifying as nonbinary or gay is decreasing, trans people make up 3% of 21-year-olds in a separate poll
Cooper argues the nonbinary trend was a result of lockdown politics and declining mental health in tandem with androgynous style
Emma Watsonâs attempt to reconcile with JK Rowling, Keira Knightleyâs dismissal of boycotts shows less care about gender ideology
The Michael Knowles Show - 10/16
During oral arguments on the Louisiana redistricting case, Justice Jackson compared minority voting disadvantage to being disabled
Kamala Harris claims to have been the most qualified candidate ever, despite losing the popular vote
During the CNN Townhall, AOC dodged questions about challenging Chuck Schumer for the Senate during primary season
Mamdani avoids answering whether Hamas should disarm on his Fox News interview
Knowles contrasts the Young Republicans group chat leak as young people making dumb jokes compared to Jay Jonesâ death threats
Allie Beth Stuckeyâs Jubilee Debate Reaction - 10/15
Stuckeyâs 2nd annual Share the Arrows Christian womenâs conference was a success, with nearly 7,000 attendees and plenty of babies
Charlie Kirk had texted Stuckey advice before his death, telling her to ask questions, define words in the argument, and probe their logic
She practiced for the debate with apologists Alisa Childers and Frank Turek, as well as her husband, read Greg Kouklâs âTacticsâ
She debated liberal Christians on gay marriage, abortion, toxic empathy, and whether progressivism is at odds with Christianity
She noted many of the participants were civil, such as one debater, Gilbert, who stated LGBTQ suicide rates are higher in religious homes
đş LEADING FOX NEWS TODAY
A look inside the FOX editorial decision-makingâŚ
The Five
AOC and Sanders stutter in response to CNN Townhall question about Schumer primary challenge, AOC claims GOP is radicalizing young men
American helicopters fly along coast of Venezuela as Trump weighs land strikes on cartels, authorizes CIA action within the country
More than 175,000 Americans have applied to work for ICE
Harris claims to be âmost qualified presidential candidate everâ despite losing the popular and electoral vote
Kathy Griffin says âTrump thinks heâs a fâing king.â
FOX & Friends
Typhoon hits the shores of Alaska, 1 dead 2 missing and 2,000 in shelters
Another packed stadium at University of Oklahoma fills for TPUSA
Virginia AG debate last night resulted in clear Miyares win thanks to full focus on Democrat Jay Jonesâ death threat texts
NYC mayoral debate last night featured spar over crime
DOJ announces first Antifa-related terrorism charges
White House partners with drug company to slash the cost of IVF
Trump meets with Zelenskyy today, expects to meet with Putin again
New polls reveal the New Jersey governorâs race is neck-and-neck
American-Israeli hostage Itay Chenâs body still held by Hamas
Guest Patriots owner Robert Kraft talks about being honored at the 80th Al Smith dinner
Squad member Rashida Tlaib spent $36,717 on limo services this year
FOX Newsroom
Trump and Zelenskyy to meet at the White House today, touts successful call with Putin
Guest Kevin McCarthy discusses how Mamdani maintains the lead in the NYC mayoral race following debate
Guest Curtis Sliwa says âthe gangbangersâ want Mamdani as mayor because of his weak crime policy
Former National Security Advisor John Bolton indicted for sharing classified information
On Day 17 of the government shutdown, the Senate yet again failed to pass a funding bill, and will fly home for the weekend
U.S. launches sixth strike on Venezuelan drug cartel boats, considers going inland
NJ governorâs race is neck and neck, while the VA AG race shows a Miyares lead after last nightâs debate focused on Jonesâ text scandal
Over 6,000 University of Oklahoma students attended TPUSA event
Erika Kirk returns to TPUSA headquarters to show employees Charlie Kirkâs Presidential Medal of Freedom
The anti-ICE protests in Chicago escalate with more arrests
Pennsylvania Democrats look to oust Democrat Senator Fetterman
đż TRENDING AND POUNCING
Tomorrowâs news today: highlights from the conversation on the right and what conservatives are âpouncingâ onâŚ
Kamala Harris tells story of full-grown goddaughter crying about the climate [ChiefNerd, X]
Mamdani says he plans to raise taxes by billions [RNC, X]
Maine Senate candidate promoted violent political action in since-deleted online posts [Politico]
Jay Jones Haunted by Text Message Scandal in Virginia Attorney General Debate [National Review]
Abigail Spanberger says itâs âhorrifyingâ that under President Trump, crossing the border illegally is âconsidered a criminal act.â [X, RNC Research]
President Trumpâs approval rating among Americans surges to the highest level in months: +5 points, 52%-47% [X, Daugherty]
đď¸ WHAT THE RIGHT IS WRITING
Leading FOX News Digital
FBI arrests alleged pro-Hamas Oct. 7 attacker living in Louisiana [FOX News]
Vulnerable Republicans back Johnson as Schumer faces âmath problemâ in shutdown fight [FOX News]
âNo Kingsâ movement gets dethroned by violence as leader pushes peace post-pandemonium [FOX News]
Top of Breitbart
Hakeem Jeffries Stands by Homicidal Democrat Jay Jones: âAppropriately Apologized for His Remarksâ [Breitbart]
Former NSA John Bolton Indicted over Mishandling of Classified Documents [Breitbart]
Joy Behar Claims Republicans Too âScaredâ to Come on âThe Viewâ [Breitbart]
Mamdani on Arresting Netanyahu: I Will âExhaust Every Legal Optionâ to Do So [Breitbart]
Wall Street Journal Editorials
The John Bolton Indictment [WSJ Ed]
Allies United Against China on Rare Earths [WSJ Ed]
The Hamas Rule of Terror in Gaza [WSJ Ed]
Bulldozing Race Conscious Road Work [WSJ Ed]
SAY HELLO
Nathan (@NathanBrandWA on X or Nathan@OnBrandStrategies.com) and Carly (@realCarlyMoran on X or Carly@OnBrandStrategies.com).
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