When the intel rots
The Brand Brief 10.7.25: FBI tracked GOP Senator phones, CIA covered for Biden, DOJ testifies on the hill
Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in conservative media. As the ecosystem fractures, we demystify what’s driving the right - new media and old.
You’re receiving an early access, trial version of The Brand Brief. Please share any thoughts, ideas, or criticisms. I appreciate you! - NRB
📣 Driving the Conversation…
1,336 words | 6 minute read
✍️What Matters: Intel news will dominate conservative media
🎙️ New Media Voices: Jay Jones wished to murder a Republican
📺 Leading FOX: ICE-Free Zones, Remembering October 7th
🍿 Trending and Pouncing: FBI, CIA, and DOJ news
🗞️What the Right is Writing: AG Bondi in the Senate
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Massive stories about the corruption of the Biden FBI and CIA, along with Attorney General Pam Bondi testifying in the Senate, will drive today’s conservative media ecosystem. The headlines:
FBI: Jack Smith tracked private communications, calls of nearly a dozen GOP senators during J6 probe, FBI says [FOX]
CIA: Emails: Biden demanded CIA coverup of embarrassing Ukraine intelligence [RCP]
DOJ: Durbin and Bondi spar over federal troop deployment to Chicago [WaEx]
The Biden FBI and CIA news is just the latest in a series of intel community abuses, especially as these agencies have targeted President Trump during the Biden and Obama Admins.
And with Attorney General Bondi testifying today on these developments and the crime crackdowns in U.S. cities, expect this to drive the conservative ecosystem. However, do not expect corporate media to give a darn about these stories. - NRB
🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 10/6
Kelly is frustrated how we forget the names of the two men shot beside Corey Comperatore at the Butler Rally
Talks about the danger of memory-holing such events, and how some to this day some thought the assassination attempt was staged
1000% increase in attacks against ICE agents since 2024, federal judges refusing them protection
Biden-appointed judge gave Justice Kavanaugh’s attempted assassin only eight years in prison, DOJ recommended 30 years
VA AG candidate Jay Jones wished death upon the former state speaker and his kids, Dems call it a “distraction”
The Benny Show - 10/6
Federal judge in Oregon blocks National Guard deployment to Portland
Texas Gov. Abbott authorizes 400 national guardsmen to Chicago
Benny Johnson questions if Illinois Gov. Pritzker’s refusal to assist federal agents constitutes abetting terrorism
Democrat VA AG candidate Jay Jones advocated for violence against his opponent’s children in leaked 2022 text messages
Joe Abraham blamed Illinois sanctuary cities for the death of his daughter in a drunk driving accident by an illegal immigrant
The Ben Shapiro Show - 10/6
Interviews Israeli PM Netanyahu, who calls upon the necessary alliance with the US to end the rule of Hamas in the Gaza strip
Even MSNBC has now called for Jay Jones to drop out of the VA AG race after being exposed for death threat tweets
Skeptic Research Center study shows 44% of very liberal Americans and 28% of liberals believe violence is “often necessary” for change
Chicago ICE agents face vehicle rammings, explosives, and firearms
Oregon federal judge blocks deployment of National Guard to Portland
Hamas’ demands for retaining weapons complicate Israeli peace deal
The Michael Knowles Show - 10/6
Democrat VA AG candidate Jay Jones wanted the Republican State Speaker’s children to die, called them “little fascists”
Knowles says Jones claims “regret” yet calls the consequences of his own actions a “smear campaign”
Virginia Democrats Abigail Spanberger and Sen. Cory Booker have yet to withdraw their endorsements of Jones, Knowles calls tacit approval
Bad Bunny on SNL tells Americans they have four months to learn Spanish before his Super Bowl Halftime Show
The Charlie Kirk Show: Mollie Hemingway & Sean Davis Guest Host - 10/6
Jay Jones sent messages in 2022 to Republican State Delegate Carrie Coyner about shooting then-Speaker Todd Gilbert and his kids
Jones takes “full responsibility” but refuses to drop out of the race
The Virginia Beach Democratic Committee, eight other state committees reaffirm their endorsement of Jones
TPUSA guests say it reflects the Dems’ lawfare turned violent
Jones was also convicted in 2022 of driving 116 mph in a 70 mph zone
📺 LEADING FOX NEWS TODAY
A look inside the FOX editorial decision-making…
The Five
Trump questions why any governor wouldn’t accept federal help with crime
Chicago mayor establishes ICE-free zones, calls it “rematch of Civil War”
Virginia Democrat AG Jay Jones candidate keeps endorsements despite murder threat texts
Donald Trump walked out to Top Gun music at Navy’s 250th birthday
Kamala Harris cries “He has no mandate” on stage during book tour
FOX & Friends
Shutdown enters Day 7 after five failed Senate votes
Guest Sec. of Transportation Duffy says they may have to partially shut down aviation traffic
“Latin Kings” gang member charged with placing a hit on a border patrol chief
Pope Leo to visit Middle East in his first papal trip abroad
Israel, Hamas meet in Egypt for peace talks on 2nd anniversary of Oct. 7th terror attacks on Israeli citizens
Mark Levin says to expect anti-Israel protests globally today
One month left until the New Jersey gubernatorial election
North Koreans pretending to be IT employees funnel $1B into North Korea’s nuclear program
FOX Newsroom
Today is the anniversary of October 7, “deadliest day for Jews since the Holocaust”
AG Pam Bondi to testify during shutdown about DOJ oversight
Trump condemns anti-ICE Chicago riots
FBI tracked GOP Senators’ phone logs during January 6th investigation
Democrats continue to stand by questionable VA AG candidate Jay Jones
Hollywood Burbank Airport’s air traffic control unstaffed for hours
Guest Sen. Tom Cotton discusses using the Insurrection Act if necessary against violent ICE rioters
“Latin Kings” gang member placed a bounty on border patrol commander’s head
Anti-ICE riots in Chicago lead to city curfew, and Chicago mayor claims Republicans want a rematch of the Civil War
🍿 TRENDING AND POUNCING
Tomorrow’s news today: Additional highlights from the conversation on the right and what Republicans are “pouncing” on today…
Biden’s FBI spied on GOP senators [Hawley, X; Grassley, X]
Whoopi Goldberg tells fans to darken skin, use accent to “confuse ICE’ at Superbowl [Daugherty, X]
Chicago Mayor Johnson creates “ICE-FREE ZONES” [Daugherty, X]
Illegal crossings along U.S.-Mexico border plummet to lowest annual level since 1970 [CBS]
NYC Mayoral Candidate Mamdani’s Oct. 7th message never mentions antisemitism [X, Reingold]
Virginia FOP calls on Jay Jones to withdraw [FOP, X]
🗞️ WHAT THE RIGHT IS WRITING
Leading FOX News Digital
Declassified docs reveal then-VP Biden suppressed report on family’s foreign entanglements [FOX News]
WATCH LIVE: Bondi calls out Democrat right to his face [FOX News]
Amazon package contained hundreds of unmarked ballots as Maine election questioned [FOX News]
Top of Breitbart
Hostage Families Urge Nobel Committee: ‘Award President Trump the Peace Prize’ [Breitbart]
Pete Hegseth Blasts Woke Diversity at Navy’s 250th Anniversary [Breitbart]
FBI: Jack Smith, Biden DOJ Tracked Phone Calls of GOP Senators, Congressman [Breitbart]
Chicago Mayor Brandon Jonson Creates ‘ICE-Free Zones’ to Impede Immigration Arrests [Breitbart]
Wall Street Journal Editorials
The Trump Rules for Radical Schools [WSJ Ed]
The AI Arms Race Gets Even Hotter [WSJ Ed]
Has Japan Found Its Margaret Thatcher? [WSJ Ed]
The World’s Worst Job Is in France [WSJ Ed]
SAY HELLO
Let us know what you think by reaching out to Nathan (@NathanBrandWA on X or Nathan@OnBrandStrategies.com) and Carly (@realCarlyMoran on X or Carly@OnBrandStrategies.com).
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