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The Brand Brief 10.28.25: Allie Beth Stuckey, “transgender rabbis for Zohran," Hurricane Melissa, and Biden’s autopen
Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in the conservative media ecosystem - FOX News, podcasts, and more.
Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,624 words | 7 minute read (11+ hours of media covered in The Brand Brief)
What Matters: The voice on the right expanding her reach
New Media Voices: KJP book tour and border stats
Leading FOX: Border numbers and Biden’s autopen
Trending and Pouncing: “Transgender rabbis for Zohran”
What the Right is Writing: Jamaica Braces for Hurricane Melissa
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
The conservative media ecosystem is in a moment reminiscent of when Rush Limbaugh passed away in 2021. One lesson from then that is applicable today: no one filled Rush’s shoes, and no one will fill Charlie Kirk’s either. But there is one person worth noting who continues to deliver a gospel-centered perspective to politically-minded young people: Allie Beth Stuckey.
The Wall Street Journal was smart to profile Stuckey this week. The Brand Brief has included her podcast since the beginning, because she brings a faith perspective to political events in a way that Shapiro, Megyn, and others do not. She is not as political or campaign-oriented as Charlie was, but she navigates the cultural debates with the best of them. Stuckey is reaching conservatives - men and women - and her platform and reach continue to grow. She’s worth listening to, and we will keep her locked in our daily new media roundup.- NRB
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🎙️ NEW MEDIA VOICES
Live Tour: The Megyn Kelly Show - 10/27
Megyn says it’s more important than ever to host tours and run for local offices to unify conservatives amidst left-wing violent backlash
Guest Emily Jashinsky shares her Midwest upbringing and Christian faith, coverage of Israel, and fighting corporate media bias
Glenn Greenwald shares his transition from law to journalism after 9/11, covering Snowden, and leaving The Intercept over censored Hunter Biden reporting
The three discuss biased coverage of Biden’s dementia and Russiagate, as well as KJP’s new book and dehumanization that led to Kirk’s murder
The Ben Shapiro Show - 10/27
Mamdani faces backlash for framing Muslims, including his relative, as the true victims of 9/11 due to Islamophobia
Shapiro says Mamdani’s campaign relies on victimhood, despite his wealthy background and dual citizenship
Shapiro argues wokeness is in remission but not dead, as the Democrats continue to promote candidates that endorse DEI politics
AOC is expected to become the Democrat frontrunner for 2028 due to her support by Sanders and progressive-wing popularity
Shapiro covers recent foreign policy updates such as more tariffs on Canada, trade talks with China, Argentina’s election, and the cartel wars
Allie Beth Stuckey’s “Relatable” - 10/27
More than 2 million illegal immigrants have been deported since January, with 75% being criminals and 1.5 million self-deportations
Stuckey argues ICE has only deported the “worst of the worst,” that blue state obstruction will face federal backlash
As the Schumer Shutdown approaches Day 30, it could affect 40 million SNAP recipients and the paychecks of workers like air traffic controllers
Stuckey references her “toxic empathy” theory in regard to No Kings Day, which prioritizes the wants of radicals over everyday Americans
Gas prices have dropped by 30% since they peaked under the Biden administration, while food remains elevated from the 2022 spikes
After Party with Emily Jashinsky - 10/28
Jashinsky shares her experience co-hosting the San Antonio stop of the Megyn Kelly Live Tour, and meeting Glenn Greenwald in person
Guest and Semafor reporter Shelby Talcott discusses Trump’s trolling about a third term, and how commentators like The View don’t get it
A classified Justice Department memo provides legal cover for the Venezuela drug cartel strikes, the motive behind the drug lords
A survey reveals 70% of voters see Democrats as out of touch, overemphasizing LGBTQ rights and climate change while ignoring borders and crime;
Critiques Newsom’s “talks street”, KJP’s book tour defenses, and Kamala Harris’s BBC interview.
Guest Andrew Klavan promotes his book After That the Dark, and talks censorship while critiquing reactionary masculinity
📺 LEADING FOX NEWS
A look inside the FOX editorial decision-making…
The Five
Kamala Harris hints at a 2028 run in her book tour interviews
Newsom claims he raised himself, despite being one of the wealthiest teens in California during the ’80s, associated with the Getty family
Rep. Eric Swalwell says he expects any 2028 candidate to tear down the White House ballroom addition
Trump says he wants to meet Kim Jong Un again, following Malaysian-Cambodian peace deal and Japanese critical minerals deal
More moderate Democrats endorse Mamdani at the last minute
Chicago Mayor Johnson claims “illegal alien” is a racist term to journalist
FOX & Friends
Trump talks tariffs, arms and mineral deal at Tokyo business leaders event, visits Japan’s new PM aboard the USS George Washington
Sec. of War Pete Hegseth says to the US troops in Yokosuka, Japan, “We owe you our freedom”
Trump admin is on track this year to beat the lowest record for border crossings and highest number of deportations
Protesters continue to harass ICE agents at facilities and while making arrests
A man is arrested for placing a $45,000 bounty on AG Pam Bondi
Chuck Schumer says Trump shouldn’t be abroad during the government shutdown and Speaker Johnson considers bringing the House back as shutdown is now the second longest in US history
On National First Responders Day, Fox interviews the NYPD about Mamdani’s police reform policies
A judge rules Charlie Kirk’s alleged assassin can wear civilian clothes in jail
Trump will meet with Chinese President Xi Jinping on Thursday
Louisiana Gov. Landry and podcaster Allie Beth Stuckey speak at LSU during the TPUSA tour in memory of Charlie Kirk
Guest Judge Pirro says there have been more than 5,000 arrests, 500 guns removed in DC, and homicides are down 71%
Guest Sec. of Transportation Duffy talks about how California truck drivers don’t have to be proficient in English, how to pay air traffic controllers during the shutdown
In rare speaking appearance, Biden warns about the “dark days ahead” for America
House committee seeks to void any executive orders signed by Biden’s autopen
Jonathan Karl’s book Retribution: Donald Trump and the Campaign that Changed America says Obama thought Harris couldn’t win
Mamdani currently polls at 43.8%, Cuomo at 33.6%, and Sliwa at 10.6% in a new SUPRC study, and updates on New Jersey Governor race
FOX Newsroom
With a week left until Election Day, polls give socialist Mamdani in NYC, Republican Ciattarelli in NJ, and Democrat Spanberger in VA the lead
Mamdani claims his relative was the true victim of 9/11 due to Islamophobia, and AOC speaks at a Mamdani rally
A Biden Admin “autopsy report” says progressive policies are destroying the popularity of the Democrats
Trump signs mineral deal, visits troops, meets Japanese PM ahead of meeting with Chinese President Xi Jinping
Some ICE leaders have been replaced with Border Patrol agents, and DHS stats confirm 1.6 million illegal aliens have self-deported, while 527,000 have been removed by ICE and partners
Guest Deputy ICE Director Sheahan says the White House is looking to increase deportations, amidst attacks on agents in Pasadena, Texas
Hurricane Melissa expected to hit Jamaica as a Category 5
Border Patrol Chief Gregory Bovino speaks in front of a Chicago federal court today
House Oversight Committee releases a Biden autopen usage report
The battle continues to remove Obamacare subsidies during the government shutdown
A former jewel thief interviewed on the Louvre heist, believes the robbers had an inside connection
🍿 TRENDING AND POUNCING
Tomorrow’s news today: highlights from the conversation on the right and what conservatives are “pouncing” on…
“Transgender rabbis for Zohran” should be a Saturday Night Live sketch, but somehow, it’s a real part of his political campaign.” [X, Rufo]
MSNBC’s Nicolle Wallace *actually* claims no Democrats have ever implied “Trump is Hitler“ [X, Cohen]
Republicans plan to “weaponize” Mamdani in 2026 [Axios]
Biden presidential autopsy: leftists believe he should have gone further [X, Sargent]
CNN: Republicans have improved their standing during Schumer Shutdown [X, Petersen]
🗞️ WHAT THE RIGHT IS WRITING
Leading FOX News Digital
Whistleblower warns Illegal immigrants are sending ‘shockwave’ through crucial industry [FOX News]
Trump pushes back with ‘powerhouse’ legal challenge in Manhattan DA case [FOX News]
Hegseth reveals latest strikes on suspects ‘trafficking narcotics’ in the Pacific [FOX News]
Top of Breitbart
Jamaica Braces for Hurricane Melissa: Strongest Storm in Recorded History Roars In [Breitbart]
Eric Swalwell Wants Candidate Litmus Test: Must Pledge to Demolish the Trump Ballroom [Breitbart]
Mansour: Trump’s Big Beautiful Ballroom Is a Gift for America [Breitbart]
Jasmine Crockett Hid Stock Holdings in Pharmaceuticals, Fossil Fuels, and Marijuana Companies [Breitbart]
Wall Street Journal Editorials
The Spin Doctors at the FDA [WSJ Ed]
New York’s Annual Stealth Tax Increase [WSJ Ed]
Xi Gives Trump a Taiwan Test [WSJ Ed]
Argentina’s Milei Gets a Second Wind [WSJ Ed]
SAY HELLO
Nathan (@NathanBrandWA on X or Nathan@OnBrandStrategies.com) and Carly (@realCarlyMoran on X or Carly@OnBrandStrategies.com).
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