Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more.
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đŁ Driving the ConversationâŚ
1,475 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: Where Americans get their news now
New Media Voices: Piers Morgan, Anthony Scaramucci, and Stephen A. Smith
Leading FOX: Sen. Darline Graham, James Talarico, and the World Series
Trending: Ilhan Omar, L. Louise Lucas, and Abdul El-Sayed
What the Right is Writing: Mike Rogers, Zohran Mamdani, and Bill Clinton
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
Pew Research Centerâs latest news platform numbers are out with Election Day less than two weeks away. Three quick takeaways:
TV slips: 28% now prefer TV for news, down from 34% a year ago. Among 18â29s, itâs just 8%.
Podcasts hold: 32% get news from podcasts at least sometimes. Thatâs flat from last year but up from 22% in 2020.
The right tunes in: 7% of Republicans say podcasts are their go-to for news, nearly double the 4% of Democrats.
Bottom line: TV isnât dying, but itâs no longer the default. The audience that shows up on Election Night will be split across more screens, shows, and devices than ever. - NRB
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đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 10/21
Piers Morgan accuses Prince Harry and Meghan Markle of staging a âfake royals tourâ amid reported financial and legal troubles
Kelly reacts after Vivek Ramaswamyâs Ohio gubernatorial campaign ad featured Amy Actonâs mother accusing her of lying about childhood abuse
Andrew Kerr of the Washington Free Beacon questions Rep. Ilhan Omarâs reported wealth increase and her husbandâs business finances after she claims sheâs broke
Kelly gives her thoughts on the custody battle between Olivier Martinez and Halle Berry, as well as Kylie Jenner facing criticism for wearing a Victoriaâs Secretâs fantasy bra
Guest Mark Halperin discusses VP JD Vanceâs 2028 prospects, and growing divisions between Democrat moderates and socialists
The Ben Shapiro Show - 10/21
Shapiro accuses Wedgewood Polls of fabricating election data that the New York Times repeatedly cited
He criticizes polling methods that allow firms to manipulate results and avoid accountability, potentially affecting donations, volunteer enthusiasm, and perceptions of competitive races
Shapiro attacks Michigan Senate candidate Abdul El-Sayed over alleged Muslim Brotherhood ties, controversial racial comments, and healthcare proposals
He warns against DSA members gaining influence among Democrats, potentially making the 2026 midterms a referendum on socialism
Shapiro mocks Americans who moved to Europe to escape President Trump, arguing some returned after confronting disappointing healthcare access and living conditions
After Party with Emily Jashinsky - 10/21
Jashinsky criticizes Wedgewood Polls for fabricating election data, prompting major outlets to retract coverage
She condemns Vivek Ramaswamyâs ad featuring Amy Actonâs estranged mother, questioning the ethics of using family disputes in politics
Guest Allie Beth Stuckey promotes her Christian period-tracking app, and defends her viral argument about horror films
Jashinsky criticizes Cornell University leaders over their handling of assault allegations, arguing the contradictory sworn statements raise questions
She also calls out MS Nowâs Ken Dilanian for incorrectly reporting that FBI Director Kash Patel was in Russia when he was actually in Virginia
The Adam Carolla Show - 10/21
Carolla and former White House Comms Director Anthony Scaramucci react to Stephen A. Smith arguing on The View that Democrats alienated voters by dismissing Trump supporters as racist
He mocks progressive terminology such as âunhoused neighborsâ and âgender assigned at birth,â arguing language policing disconnects Democrats from ordinary Americans
Carolla criticizes Rep. Ilhan Omar over fundraising appeals and alleged financial improprieties involving her husbandâs businesses
He ridicules activists who accused Harlemâs Boâs Bagels of racism over its cartoon mascot, calling it manufactured outrage
Carolla reacts after a Virginia man is charged with kidnapping after allegedly taping his wife to a chair to watch a football game
The Reagan Conrad Show - 10/21
Conrad argues Americans have abandoned dressing well in favor of convenience, citing pajamas on airplanes.
She traces this shift to the disappearance of home economics programs that once taught women how to build balanced wardrobes in-budget
Conrad cites research suggesting that wearing clothes people like can boost confidence, while formal outfits influence performance
đş LEADING FOX NEWS
The Five
President Trumpâs praise for a GOP candidateâs physique set off a media uproar, with Dana Perino arguing his audience loves the drama
Matthew McConaughey urges independent voters to cast ballots before the midterms
The panel jokes that the WNBA finally figured out what a woman is, after barring former NBA athletes from joining the league
Democrats struggle with support from Black, blue-collar, and Jewish voters in Michigan
The co-hosts debate whether they would read a partnerâs ChatGPT messages
FOX & Friends
FOX News poll shows Republicans up 51â47 on Senate control among Texas likely voters
President Trump rallies alongside boxer Evander Holyfield in Pendleton, SC, saying Sen. Darline Graham will keep incomes rising
The White House reports $1.6B in overseas scams have been prevented
Far-left Democrats try to cast themselves as moderates, from Abdul El-Sayed to James Talarico, despite Talarico arguing the Supreme Court needs to be overhauled and packed
Riley Gaines reacts to Sen. Elissa Slotkin threatening young staffers to not work for Trump or face future consequences
Rep. Ilhan Omar says ânot to my knowledgeâ on allegations she married her brother
Even more violent protests are expected across France, as President Emmanuel Macron dismisses concerns from abroad
Sen. Amy Klobuchar and Republican Lisa Demuth clash over Minnesota fraud scandals in the governorâs race, Minnesota secretary of state candidate Tad Jude reacts
AI uncovers an internet bug that could take down 70% of the internet
MLBâs Uzma Rawn Dowler previews a World Series installation ahead of Game 1 tomorrow in Milwaukee, WI
âStoop and the Cityâ NYC Halloween decorations go viral
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
DOJ court filing on the Ilhan Omar search warrant identifies her as âIlhan Nur Said Elmi, AKA, Ilhan Abdullahi OmarâŚâ Elmi is the same family name as Ahmed Nur Said Elmi, the brother she married in 2009. [X, Daugherty]
Virginiaâs Democratic Senate President Pro Tempore Louise Lucas has been arrested by the Feds and is now in federal custody. She is charged w/ with Drug Trafficking, Money Laundering, Fraud, and Firearms Charge. DOJ press conference imminent. [X, Melugin]
Angry snark works great for a couple of weeks, early in the cycle, but then you need to attenuate it and dial up the optimism and hope as you close. Now, every single clip of Abdul in memory is him with a furrowed brow looking smug and offended and angry, so itâs painting one consistent picture...Abdulâs a little b*tch. [X, Pratt]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
El-Sayed, Rogers clash over Muslim Brotherhood, Trump and guns [FOX News]
Trump voters reveal their biggest fear heading into midterms [FOX News]
Ilhan Omar addresses longstanding rumors she married her brother [FOX News]
Breitbart
Mike Rogers Presses El-Sayed in Final Michigan Senate Debate â âAre You for Americaâ or âTerrorist Groups Overseas?â [Breitbart]
Rubio: Iran Using âNazi Tacticsâ â Warns Deal Hard with âRadical Clericsâ [Breitbart]
Teary Ilhan Omar Reappears to Plead for Cash from Supporters [Breitbart]
Wall Street Journal Editorials
A False Campaign Cancer Scare [WSJ Ed]
Californiaâs Wealth Tax Boomerang [WSJ Ed]
Putin Plays Hostage Geopolitics [WSJ Ed]
Flying the Socialist Skies at United [WSJ Ed]
New York Post
Mamdani has signed 1 law in 10 months â because his âobsessedâ staff is focused on âbecoming a content farmâ [NYP]
LA voters scorch state of the city, huge number seriously considering leaving California: shock poll [NYP]
What will happen to Big Apple carriage horses if NYC bans the industry [NYP]
Washington Free Beacon
El-Sayedâs Fellow Muslim Brotherhood Supporters, Who Signed Letter With Him Urging Brotherhood To âPurgeâ the Media and Police, Have Poured Thousands Into His Campaign [WFB]
Washington Reporter
Washington Reporter fact check cited in tossup raceâs ad [Reporter]
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