Why Democrat book buzz is the Right's favorite fuel
The Brand Brief 11.17.25: Gavin Newsom, Joe Rogan, James Carville, OJ Simpson, and Jeffrey Epstein
Actionable media intel to cut through the noise and keep you ahead: The Brand Brief delivers a daily snapshot of trending stories in the conservative media ecosystem - FOX News, podcasts, and more.
Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,469 words | 6 minute read | Written to be skimmable (14+ hours of media covered in The Brand Brief)
What Matters: New from Newsom
New Media Voices: Rogan, Theo, Shawn, and Clark
Leading FOX: Jets player shot, James Carville, and fight over affordability
Trending and Pouncing: Attempted Trump assassin and more Hasan Piker
What the Right is Writing: Maduro and Operation Charlotte’s Web
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
The conversation surrounding a book is often more important than its content, especially these new political releases from Democrats.
Enter the 2028 Democrat presidential field. First up is California Governor Gavin Newsom, who just announced his new memoir: “Young Man in a Hurry: A Memoir of Discovery.” Expect this to be the first of many as a large 2028 Democrat field fights for attention. The conservative media ecosystem will be standing ready as Democrats race left, feud, and produce unhinged content - similar to what we’ve seen with the book tours of Kamala Harris, John Fetterman, and Karine Jean-Pierre. Bottom line: Democrat book buzz is conservative media gold. - NRB
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🎙️ NEW MEDIA VOICES
The Joe Rogan Experience
“Kill Tony” podcast co-host Brain Redban talks about rapid AI advancements, UK censorship, and Vegas’ sportsbetting problem
Actor and podcast host Jeff Dye shares how the algorithm baits people, comedy as art, and the rise of women’s UFC fighter Ronda Rousey
Security analyst Gavin de Becker says governments exploit events, including COVID, the Smith-Mundt Act, and Project Gladio
Hollywood actor and comedian Adam Carolla shares the importance of authenticity for success, discusses fear manipulation during COVID
This Past Weekend with Theo Von
Actor Gary Sinise shares the lessons he’s learned from veterans, and how he believes the story of Forrest Gump character Lt. Dan is positive
Houston livestreamer Sketch talks college football, his “Sketch of the Union” video, and his Lewis and Clark theory
The Shawn Ryan Show
Seal Team 6 operator Matt Bissonnette exposes Obama and multiple military leaders, his lawsuit for publishing a book on the bin Laden raid
In a Veteran’s Day special, retired Army Ranger and Pentagon spox Sean Parnell shares surviving 485 days of combat in Afghanistan
Navy veteran Chase Hughes talks about how the military uses behavior analysis to advance interrogation tactics and premeditate attacks
Culture Apothecary with Alex Clark
Dr. Ann Shippy, a functional medicine expert, explains how both the mother and father can prepare for a healthy pregnancy with nutrition
Dr. Sarah Hill, author of This is Your Brain on Birth Control, breaks down how hormonal contraceptives negatively influence mood, attraction
📺 LEADING FOX NEWS
A look inside the FOX editorial decision-making…
FOX & Friends
The FAA ends its call to reduce flights
The GOP attempts to make a deal on Obamacare with more moderate Democrats, such as Rep. Ami Bera, a guest on The Sunday Briefing
On Sunday, ICE Head Todd Lyons shares Operation Charlotte’s Web in North Carolina arrested 80 illegals after Operation Dirtbag in Florida
Trump promises prices will drop soon, September jobs report is expected to be released Thursday
A New York Jets player was shot, hospitalized, suspect at large
Trump continues his lawsuit against the BBC for doctoring his J6 speech
Trump meets with the World Cup taskforce today, Saudi Crown Prince will visit the White House tomorrow
NYC mayor-elect Zohran Mamdani claims he’s unsure in the NYPD police chief will stay
Democrat strategist James Carville says his party should pack the Supreme Court and give DC, Puerto Rico statehood
A Chicago school district is under fire for spending millions on travel expenses despite dismal test scores
Sec. of Transportation Sean Duffy says he is looking to completely update the country’s air traffic systems in a $3.5 billion facelift
Sen. Fetterman makes a speedy recovery from his heart condition fall
Dr. Marc Siegel shares his new book The Miracles Among Us
Guest Benny Johnson talks about handing out Freedom shirts at a NYC UFC fight, the need to solve the affordability crisis to maintain Gen Z Republican voters
Internet personality David Portnoy claims “Democrats are very anti-normal guys”
Trump changes tune, calls for releasing the Epstein Files to “prove” it’s a Democrat hoax
NYC Catholic churches report seeing a surge in adult converts, with 538 people confirmed in 2024 alone
FOX Newsroom
Treasurer Scott Bessent was on Sunday Morning Features to discuss affordability crisis solutions for housing, tariffs, and rebate checks
Guest Guy Benson says Trump is looking to negotiate with Mamdani in order to save New York
The NYPD continues its search for Jets player Kris Boyd’s shooter
Chicago Public Schools staff spent $3.4 million on travel in 2022 alone on trips to Egypt, Finland, Hawaii, and an African safari
The U.S. escalates its fight against narco-terror following a 21st strike
An illegal migrant teen is arrested for beating a Plano woman with a hammer, following immigration crackdowns in Florida, North Carolina
The Coast Guard rescued eight stranded people off the Florida coast
The OJ Simpson estate agrees to pay a $58 million settlement to Ron Goldman’s family almost 30 years after his death
Trump says he still plans on suing the BBC for up to $5 billion for severely altering his J6 speech
The DOJ plans to investigate the Clintons’ ties to Jeffrey Epstein
James Carville says the next Democrat president should add seats to the Supreme Court, give DC and Puerto Rico statehood
Guest 48-year-old Bryan Johnson shares his experiment to regain the health of an 18-year-old, with his campaign titled “Don’t Die”
A Texas state trooper was relieved of his duties after an altercation with a University of South Carolina player
Guest Bernie Sanders’ senior advisor explains how the affordability crisis has led to an interest in socialism among everyday Americans
Student and guest Alexa Anderson shares why she left the podium after unfairly competing in the high jump event against a trans athlete
Tom Cruise receives an “honorary” Oscar and Dolly Parton accepts a humanitarian award at last night’s Governors Awards
Statues in Quincy, Massachusetts of Sts. Michael and Florian, patron saints of first responders, may be removed in religious freedom fight
🍿 TRENDING AND POUNCING
Tomorrow’s news today: highlights from the conversation on the right and what conservatives are “pouncing” on…
Miranda Devine: FBI, Secret Service butchered the Thomas Crooks case and invited conspiracies – we deserve the truth [NYP]
BREAKING: Trump gunman Thomas Crooks used they/them pronouns, obsessed with furries [X, End Wokeness]
Bill Maher: The Left freaked out about a lot of bullsh*t. [X, Cohen]
Behind the Scenes with ICE in Oregon, a sanctuary state that puts agents and children at risk [X, Daily Caller]
ICE is conducting welfare checks on the 450,000 children Biden let in…over 24,400 already located. [X, Daugherty]
Chinese Communist Party state media official @Jingjing_Li just followed up her Hasan Piker interview with a new anti-Japan “comedy special.” There are no jokes, it’s just ten minutes of seething resentment. [X, Pavlou]
🗞️ WHAT THE RIGHT IS WRITING
Leading FOX News Digital
Trump reveals Maduro ‘would like to talk’ as military options on the table for Venezuela [FOX News]
Human trafficking soars in blue city as gangs, highways fuel “perfect storm” [FOX News]
Zelenskyy embroiled in “golden toilet” scandal as allies accused in $100M scheme [FOX News]
Top of Breitbart
Trump Calls on House Republicans to ‘Vote to Release’ Epstein Files [Breitbart]
Report: More Than 70% Palisades Fire Victims Still in Temporary Housing [Breitbart]
NC: DHS Begins Arresting Illegals in ‘Operation Charlotte’s Web’ [Breitbart]
DHS Brings Immigration Enforcement Surge to Charlotte, North Carolina [Breitbart]
Wall Street Journal Editorials
Trump and a New ‘Arsenal of Freedom’ [WSJ Ed]
Why CEOs Get Paid So Much [WSJ Ed]
How to Shrink Housing Supply in Los Angeles [WSJ Ed]
An Agenda-Less GOP Congress [WSJ Ed]
Chicago’s Financial Wizard of Odd [WSJ Ed]
DO YOU HAVE SOMETHING TO SAY ABOUT THE NEWS?
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