Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,350 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: Embracing faith
New Media Voices: Perez Hilton, AOC, and the Nashville Balls
Leading FOX: Peggy Flanagan, Ben Shapiro, and Phil Whickham
Trending: SPLC fraud charges and Whatever
What the Right is Writing: Rosie O’Donnell, Francesca Hong, and Glenn Youngkin
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Just days after adding Nick Freitas’ podcast, The Blaze is expanding its faith-centered roster with The Live Free Podcast with Josh Howerton.
As we recently noted, Howerton’s show is the fastest-growing podcast we track, surpassing 1 million YouTube subscribers in June.
His focus on faith and culture with a lighter dose of politics has resonated with audiences seeking deeper conversations. His momentum was further boosted by his appearance on Shawn Ryan’s podcast last week. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 8/11
Kelly is joined by Dave Aronberg and Phil Holloway of The MK True Crime Show, Mark Geragos and Matt Murphy of In The Well, and Mark Eiglarsh and Jonna Spilbor of Positively Legal
The panel argues the Lindsay Clancy case highlights the complexities of mental health in legal defenses, particularly postpartum psychosis
Kelly slams online conspiracy theories surrounding the mysterious death of Nolan Wells, emphasizing the need for credible evidence
The discussion turns to Jesse Butler’s case, where the implications of the Oklahoma Youthful Offenders Act raises concerns about the credibility of witness statements
Kelly questions whether Perez Hilton’s livestream was a genuine plea for help or a publicity stunt affecting his custody battle
The panel concludes that the legal system must prioritize mental health treatment failures, as seen in both the Clancy and Wells cases
The Ben Shapiro Show - 8/11
Shapiro argues figures like Anthony Fauci have destroyed public confidence in health institutions, for better or worse
He criticizes the World Professional Association for Transgender Health (WPath) for its controversial role in promoting minor medical transitions
Shapiro questions the Trump administration’s move to space out childhood vaccine schedules and their alleged connection to autism
He argues rising autism diagnosis rates could have to do with a mix of increased disability claims and environmental factors
The Brett Cooper Show - 8/11
Cooper argues AOC’s decision to freeze her eggs publicly is a strategic move that intertwines her personal life with her political narrative
She contrasts Matt Walsh and Allie Beth Stuckey’s criticism with how AOC’s move could connect with younger voters
Cooper looks into the downsides, financially and for women’s health, when it comes to IVF and egg freezing
She explains how AOC’s longstanding engagement to Riley Roberts, now ended, could impact her future political ambitions
The Sage Steele Show - 8/11
Steele believes the WNBA’s current drama stems from the absurdity of its vague gender definitions, which allow men who identify as women to compete
Guest Clay Travis proposes the idea of a franchise called the “Nashville Balls,” in light of the trans sports debate
Steele criticizes Anthony Fauci for covering up pregnancy complications due to the COVID-19 vaccine
The Jeremy Boreing Show - 8/11
Boreing argues the gathering of Shia Muslims in Dearborn, MI reflects a troubling trend of third-world thinking
He extends his concern about Western values being undermined by online figures like Hasan Piker and Candace Owens
Boreing criticizes the normalization of theft among young progressives, arguing this mindset is rooted in honor-shame cultures that prioritize loyalty over justice
He says third world cultures value when dignity is sacrificed for tribal loyalty, whereas Christianity shaped Western individualism
📺 LEADING FOX NEWS
The Five
MS Now’s Joe Scarborough admits Democrats are “fumbling” the midterms, as socialists like Francesca Hong shake up the party’s chances
President Trump confirms he had to swap planes by being smuggled in a catering vehicle after an Iranian assassination attempt
Homicides drop by 17% across American cities
Democrat Michigan Senate candidate Abdul El-Sayed claims football promotes toxic masculinity
FOX & Friends
Transportation Sec. Sean Duffy explains how air traffic control is being modernized
Sen. Darline Graham and Rep. Ralph Norman head to a runoff election for the South Carolina Senate seat
Progressive Peggy Flanagan wins the Democrat nomination for Senate in Minnesota, while socialist Francesca Hong loses in Wisconsin
President Trump says the U.S. remains in total control of the Strait of Hormuz, secures the release of a Marine from Russia
The NYPD says Rama Duwaji won’t have a police escort during her trip to Lebanon and Syria, after Zohran Mamdani claimed they’d join her
Charlotte, NC is proposing curfews to fight “teen takeovers”
Dethroned Miss North Carolina Brittany Boltinhouse is looking to pursue legal action
Shake Shack is under fire after a viral video shows them allegedly raising prices on customers who don’t tip
Ben Shapiro is interviewed on how candidates are coming out against Israel
Lindsay Clancy, on trial for murdering her children, was taking 13 separate psychiatric medications
Christian singer Phil Wickham is interviewed on his viral song “Everyday Hallelujah” and upcoming book
Tyler Robinson’s attorneys try to claim there’s not enough evidence against him to go to trial for the assassination of Charlie Kirk
Caitlin Clark defends WNBA coach Stephanie White
Medicaid stops some funding toward gender transition surgeries for minors
89% of avocado oil products have cheaper oils included in them
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Former SPLC CFO Heidi Beirich has been ARRESTED on federal fraud charges over an alleged scheme involving donor-funded payments to informants inside ‘white supremacist’ groups [X, Daily Caller]
Marcos Iriarte-Valdez, the suspect accused of kiIIing 68-year-old Todd Stewart while he worked in his yard in California, was released from prison just 24 hours earlier. Not 24 years. Not 24 months. 24 hours. [X, LibsofTikTok]
It’s just been announced that nationwide SNAP food stamps enrollment has plummeted by —5.3 million in the last year after new anti-fraud protections and work requirements. [X, Daugherty]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Democrat socialist Francesca Hong defeated in Wisconsin [FOX News]
City sees homicides plummet amid Trump’s crime crackdown [FOX News]
Trump responds to reports he switched planes to avoid threat [FOX News]
Breitbart
Socialist Francesca Hong Beaten by WI Democrat Who Stopped Campaigning for a Whole Month: Pollsters Humiliated [Breitbart]
Report: El-Sayed Attacked July 4 Fireworks, 2nd Amendment in Deleted Clips [Breitbart]
Rosie O’Donnell: Being Gay ‘No Different than Being Left-Handed’ [Breitbart]
Wall Street Journal Editorials
Trump Jabs at Vaccines for Children [WSJ Ed]
Iran’s Trump Strategy—Dead or Alive [WSJ Ed]
Glenn Youngkin Goes to Bat for School Choice [WSJ Ed]
Who’s Really Holding Up the Gaza Deal? [WSJ Ed]
New York Post
AOC doesn’t deny breaking up with fiancé, gives head-scratching response after posting egg retrieval video [NYP]
Inside feds’ stealth mission to deport killers, rapists and child molesters before California sets them free [NYP]
Manhattan rents reach a shocking all-time high amid Mamdani’s rent freeze and pied-a-terre tax threat [NYP]
Washington Free Beacon
Photos Show Grinning Abdul El-Sayed Buddying Up With Nation of Islam Ministers Who Railed Against ‘the Jews,’ Defended Farrakhan [WFB]
Washington Reporter
Catalina Lauf ahead in final days of House primary, poll shows [Reporter]
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