Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,373 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: The right remembers Charlie Kirk
New Media Voices: Lindsay Clancy, Skillet, and Charlie Kirk
Leading FOX: Gavin Newsom, Steven Curtis Chapman, and Anthropic
Trending: Lindsay Clancy and Mamdani
What the Right is Writing: Art Garfunkel, Jamie Dimon, and Marjorie Taylor Greene
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Thursday marks one year since the death of Charlie Kirk. While his passing inspired important conversations about faith’s role in the movement, the power of new media, and election organizing, it has also sparked unfortunate divisions.
Kirk’s assassination and legacy remain a frequent topic among the new media right, driving a chorus of voices to condemn Candace Owens’ ever-evolving conspiracy theories. While legacy platforms and FOX News have ignored the noise, the podcast ecosystem is forced to debunk these absurd claims almost weekly.
Despite bad actors exploiting his death, Charlie is being honored at this week’s RNC Convention in Dallas and across the right-leaning media spectrum. Because of his work, there are more young conservatives engaged today and a thriving ecosystem of new voices carrying on his faith-first message. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 9/8
Kelly criticizes Lindsay Clancy’s defense team for seeking a presidential pardon for a state crime she hasn’t even been charged for, and calls out George Stephanopoulos for not clarifying this in his interview with attorney Kevin Reddington
Guest Victor Davis Hanson reflects on a year of leftists celebrating Charlie Kirk’s assassination, discussing the “death cult” mentality and societal acceptance of late-term abortion
They dissect the future of the MAGA movement post-Trump and how it’s served as a counterrevolution against liberal institutions like colleges
Kelly shares concerns about how Iran could affect midterm turnout
The Ben Shapiro Show - 9/8
Shapiro argues the collapse of Western birth rates stems from a profound decay in social fabric, patriotism, and spiritual preparedness, not the economy
He criticizes President Trump’s stay-at-home parent initiative, comparing it to Bill Clinton’s welfare reforms and FDR’s Social Security
Shapiro argues the widespread use of birth control has separated sex from procreation, leading to fewer marriages and children
He calls out NYC Mayor Zohran Mamdani for posing for a photo with his Al-Qaeda attorney friend ahead of the 25th year since 9/11
Shapiro jokes about Tucker Carlson’s strange comments about math
The Matt Walsh Show - 9/8
Walsh argues the recent Amazon Prime cargo plane crash in Miami was a disaster waiting to happen, as an FAA rule allowed airlines to self-certify pilots under an honor system
He slams company 21 Air’s history of hiring foreign and allegedly incompetent pilots, citing earlier industry forum discussions
Walsh makes the case that the NTSB and government agencies are complicit in concealing information about pilot errors and identities
He also blames United Airlines for its aggressive DEI targets, suggesting these initiatives compromise pilot hiring standards
Walsh points out 21 Air’s alleged involvement with a “Venezuelan money laundering outfit” and drug smuggling
Tony Kinnett Cast - 9/8
Kinnett reacts to CENTCOM destroying Iranian oil tankers and Russia’s drone attempts in Germany
He gives his thoughts on the recent Supreme Court decision ruling against Missouri’s congressional redistricting
Kinnett expresses skepticism about the reliability of polling data in “toss-up” midterm races across states like Iowa, New Hampshire, and Michigan
He gives mixed opinions on the recent anti-James Talarico AI-generated campaign videos and Ken Paxton’s perceived evasiveness
Tomi Lahren is Fearless - 9/8
Lahren argues the entertainment industry has a blatant bias against Christian or conservative views
Skillet’s John Cooper argues the media gives a free pass given to liberal artists like Bruce Springsteen and Olivia Rodrigo, while the two discuss how supposedly “alternative” artists went with government mandates during COVID
Lahren reflects on Dolly Parton and Morgan Wallen’s patriotism, and the importance of podcasters like Joe Rogan in giving conservative artists and comedians a platform
She discusses how conservatives shouldn’t be fooled by AOC’s claims that “Woke One” was crazy
📺 LEADING FOX NEWS
The Five
The Chicago DSA conference encourages people to not exercise, aligning it with fascism
CA Gov. Gavin Newsom is stumping for midterm candidates in South Carolina
The Seattle police describe shooters, gang members as “trigger pullers”
A new United Nations map makes the United States appear smaller
A study suggests vegans may actually be more attractive
FOX & Friends
The Chicago DSA convention claims capitalism is “genociding fat people”
Lindsay Clancy jurors are speaking out to the media, while Patrick Clancy’s legal team is seeking to dispel conspiracies
CENTCOM reports the military has destroyed ten Iranian oil tankers
House Majority Whip Tom Emmer speaks ahead of today’s GOP midterm convention
Apple is expected to release the first foldable iPhone today
The SEC is threatening to kick LSU from their conference for having a former NFL player on their team
Anthropic employee Jacob Coxon quits out of fears AI could kill humanity
Cardinal Timothy Dolan reflects on the effects of 9/11
A thief steals Renoir paintings from a French museum
An air traffic control glitch disrupts UK flights
House Democrats block a Russian sanctions bill named after deceased Sen. Lindsay Graham
Christian singer Steven Curtis Chapman is interviewed on his 9/11 memorial song
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
It’s official: A fourth female juror just went public and said the singular male holdout was being pressured to acquit Lindsay Clancy since the first day of deliberations. This same juror says she caved to the mob, going from guilty to not guilty. [X, Daugherty]
Jurors who support a child murderer are not afraid to show their faces. The lone juror who doesn’t has to hide. Not a great sign for society. [X, End Wokeness]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
GOP bets on Trump at historic midterm convention [FOX News]
Lindsay Clancy’s attorney appeals to Trump for pardon [FOX News]
Smithsonian leader Lonnie Bunch stepping down [FOX News]
Breitbart
Anthropic Researchers Go Public with AI Fears: Could ‘Kill All Humans’ Within Decade! [Breitbart]
Trump Remembers 9/11 Ahead of 25th Anniversary [Breitbart]
Folk Singer Art Garfunkel Considering Leaving U.S. Over Trump [Breitbart]
Wall Street Journal Editorials
Stopping California’s Climate Imperialism [WSJ Ed]
The SEC Unmuzzles Jamie Dimon [WSJ Ed]
What They Teach Teachers in Grad School [WSJ Ed]
Europe Joins the Boycott Israel Crowd [WSJ Ed]
Trump and the Senate Stakes [WSJ Ed]
New York Post
Marjorie Taylor Greene and Tucker Carlson misread their relationships with Trump, Victor Davis Hanson argues [NYP]
Homeschooling explodes 200% in NYC as frustrated families reject Big Apple’s failing public school system [NYP]
Washington Free Beacon
‘Against Human Nature’: Abdul El-Sayed’s Imam Rails Against Homosexuality and Jews Teaching Islam, Tells Muslims It’s An ‘Obligation’ to Vote for El-Sayed in November to ‘Change the Society’ [WFB]
Washington Reporter
Gov. Joe Lombardo touts successes on education, health care, public safety, and affordability, while arguing that Nevada can’t afford Aaron Ford [Reporter]
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