Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand

📣 Driving the Conversation…

1,426 words | 6 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)

What Matters: The real divide on the right
New Media Voices: Fraud and loony libs
Leading FOX: Tim Walz, Jimmy Kimmel, and Fernando Mendoza
Trending: Theo Von and fraud
What the Right is Writing: Airline bailout and ceasefires

✍️ WHAT MATTERS AND WHERE WE’RE GOING…

Nathan’s quick take on where we’re headed…

Trump delivered a classic when asked about soldiers betting on Nicolas Maduro’s capture.

Reporter: It sounds like he was betting on his removal from office.
Trump: That’s like Pete Rose betting on his own team.

Jokes aside, a rift is emerging in conservative media over prediction markets.

On one side, The Blaze’s Stu Burguiere just launched a new show dedicated to these markets, and FOX struck a deal with Kalshi to integrate betting data into reporting. Plus, conservative paid influencers are promoting betting sites daily.

On the other hand, hosts like Matt Walsh, Michael Knowles, and Dave Ramsey blast the apps and refuse their sponsorship dollars. Some on the right were shocked recently to find themselves aligned with AOC in opposition to betting markets. In the sports world, the trick-shot-shooting, gospel-sharing fellas of Dude Perfect have been outliers in the space for turning down gambling sponsors.

I’d place a sizable bet that this issue sparks extensive debate in 2028. - NRB

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🎙️ NEW MEDIA VOICES

The Megyn Kelly Show - 4/23

Recent polls show President Trump’s approval dropping, particularly with independents
Kelly laughs at California gubernatorial candidate Xavier Becerra praising Gov. Gavin Newsom’s handling of homelessness, praises the Republican performances by Steve Hilton and Sheriff Chad Bianco
Mark Eiglarsh and Jonna Spilbor, hosts of “Positively Legal,” discuss a sexual assault case in Spain and Ruby Rose’s allegations against Katy Perry
Mark Geragos and Matt Murphy, hosts of “In The Well,” react to singer D4VD getting charged with the murder and rape of a minor

The Ben Shapiro Show - 4/23

Shapiro asserts the radical left has initiated a hostile takeover of the Democrat Party, labeling Hasan Piker as a “mansion Marxist” for his immense wealth while simultaneously advocating for communism
He argues figures like Zohran Mamdani and AOC represent the party’s shift from “beyond woke” to “third worldism”
Shapiro condemns the concept of “social murder,” used to excuse actual violence, such as the murder of United Healthcare CEO Brian Thompson
He says the Democrat stance on open immigration and border security trickles down from a growing support of theft and destroying Western civilization

The Matt Walsh Show - 4/23

Walsh challenges the widespread narrative surrounding missing scientists, frequently tied to their research on UFOs
He examines specific cases, including Amy Eskridge, Joshua LeBlanc, and Major General William Neil McCasland, highlighting suspicious circumstances that contradict official rulings of suicide or accident.
Walsh references the potential for Israeli intelligence operations or CIA actions, often concealed by cover stories.
He expresses concern about the erosion of public trust in news organizations and government information, drawing parallels to J6 and Charlottesville

Ruthless Podcast - 4/24

The panel criticizes Hasan Piker for advocating for theft and murder, suggesting America deserved 9/11, and abusing his dog
They further condemn the New York Times and other mainstream media for platforming Piker and normalizing his extreme perspectives
The hosts also look at Kamala Harris’ invented accent, MN AG Keith Ellison’s lack of empathy during a victim testimony, and Texas candidate James Talarico claiming God is nonbinary
Looking at the California gubernatorial debate, candidate Xavier Becerra opposes to English proficiency tests for truck drivers

The Riley Gaines Show - 4/24

Gaines, alongside guest Nick Shirley, criticize a bill named after him in California as an egregious attempt to criminalize investigative journalism
She says the proposed bill directly threatens First Amendment rights, and that Republican legislators in deeply blue states like California face immense challenges in combating systemic corruption
Gaines argues platforms like X, under Elon Musk’s leadership, are proving to be crucial tools for exposing fraud and mobilizing public pressure

📺 LEADING FOX NEWS

The Five

CA Gov. Gavin Newsom refuses to endorse any state candidate yet, Katie Porter claims she apologized to her staffer, Tom Steyer defends illegal truck drivers
The DOJ reports the SPLC paid informants to stoke hatred
MN Gov. Tim Walz threatens ICE and talks about a new book to Jimmy Kimmel
Hasan Piker brags to the New York Times about shoplifting

FOX & Friends

The Friends host the show in Houston, TX as a part of their America250 celebration
They argue the California gubernatorial debate last night signified the ingrained issues within the Democrat platform
Heisman trophy winner Fernando Mendoza is the top pick in the NFL draft
TX Rep. Wesley Hunt is interviewed on President Trump’s “shoot and kill” Strait of Hormuz policy, the Pentagon gives live updates on Operation Epic Fury
Students from Lakewood Church explain why Gen Z is coming back to God
They interview the crowd on their thoughts on DHS funding
After Virginia voters narrowly approved the redistricting map, it gets challenged by a circuit court
NASA Administrator Jared Isaacman calls for funding as China seeks to beat America in the next space race, astronaut Butch Wilmore reacts
Country singer Rich O’Toole plays live, they visit Armadillo Palace
Dana Perino promotes her new book Purple State

FOX Newsroom

Sec. of War Pete Hegseth says the Iranian Navy has been “reduced to pirates,” third U.S. aircraft carrier arrives, Israel and Lebanon agree to an additional three week long ceasefire, splintering Iranian leadership delays peace talks
At least ten injured after multiple tornadoes rattled Oklahoma last night
A North Carolina teen has been arrested in a plot to attack a synagogue
President Trump signs a drug pricing deal with Regeneron, reclassifies medical marijuana as a less harmful substance
Fernando Mendoza is the first to be picked in the NFL draft, the football league is under scrutiny by the FCC for its streaming practices
Citadel executive Ken Griffin pushes back against Zohran Mamdani using his house in a tax promo video, hints at removing his investment in New York City
DHS Sec. Markwayne Mullin and Senate Minority Leader Chuck Schumer fight over ICE funding
The White House accuses China of industrial-scale AI theft
Police arrest more than 40 Mexican mafia members in Lakewood, CA
The NTSB reports additional details on the moments leading up to the fatal Air Canada crash at LaGuardia Airport
The congressional redistricting fight turns to Florida as courts challenge Virginia’s recent referendum
Mississippi is running dry on alcohol
Patriots Coach Mark Vrabel is under fire for his affair with sports reporter Dianna Russini, both are married

🍿 TRENDING AND POUNCING

Tomorrow’s news today…

Ilhan Omar got caught! Demands for investigation and prosecution are ramping up after she tried giving $1.5 million in an earmark to a health nonprofit. But it’s a restaurant. [X, Daugherty]
Theo Von’s honesty about relationship with Christ: “Do you want to be healed?” [X, Owen]
@POTUS: “Your Southern Law Whatever It Is has given money to the KKK…” [X, Rapid Response 47]

🗞️ WHAT THE RIGHT IS WRITING

FOX News Digital

US economic chokehold on Iran reaches peak leverage [FOX News]
Trump pressed on whether he’d use a nuclear weapon on Iran [FOX News]
Defense Department scientist’s death raises questions [FOX News]

Breitbart

Trump Extends Israel-Lebanon Ceasefire 3 Weeks After Landmark White House Talks [Breitbart]
‘Very Good Chance of Peace’ — Trump Extends Israel‑Lebanon [Breitbart]

Wall Street Journal Editorials

A Dispiriting Airline Bailout [WSJ Ed]
The Southern Poverty Law Indictment [WSJ Ed]
Trump’s Last Chance to Fix the Navy [WSJ Ed]
The Trump Tariffs Keep Coming [WSJ Ed]

New York Post

DOJ moves to revoke US citizenship of jailed LI doc convicted of grooming 11-year-old girl [NYP]

Washington Free Beacon

New York Times Puts Elise Stefanik Third on Best Sellers List Despite Sales Data Showing She Had Top-Selling Title [WFB]

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