Outkicking the coverage
The Brand Brief 6.9.26: Clay Travis, Scott Pelley, HelloFresh, Karmelo Anthony, Graham Platner, Tim Walz, and Nithya Raman
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,273 words | 5 minute read | Written to be skimmable (11+ hours of media covered in The Brand Brief)
What Matters: Putting points on the board
New Media Voices: Broken voting system in California
Leading FOX: Primary elections and the NBA Finals
Trending: Madison Square Garden
What the Right is Writing: Platner, Mamdani, and Pratt
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
You gotta hand it to Clay Travis.
On Monday, his center-right sports and culture site, Outkick, announced a full integration into FOX News—think The Athletic joining The New York Times.
Over the last decade, Travis carved out a massive niche in the conservative ecosystem by capitalizing on the cultural shifts in sports, from the 2017 anthem protests to boys in girls' sports to the woke insanity of 2020.
Travis hasn’t followed anyone else’s playbook, and the risk has paid off. You have to respect the hustle of a guy who went from lawyer to sports blogger, to Rush Limbaugh’s radio replacement, to a major FOX acquisition.
The bottom line: Culture—sports, faith, and entertainment—is the real driver for right-of-center audiences. Travis capitalized on it. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 6/8
Kelly laughs about Scott Pelley’s emotional firing from CBS, looks at the new executive producer Nick Bilton’s challenges ahead
She argues President Trump was right to walk out of his NBC interview with Kristin Welker
Kelly gives updates on the Karmelo Anthony trial and reviews the released 911 call from Henry Nowak’s attacker’s brother
Guest Mike Repole emphasizes the importance of resilience as an entrepreneur, his journey to create products like Vitaminwater
The Ben Shapiro Show - 6/8
Shapiro discusses the allegations of election corruption in the Los Angeles mayoral election, contrasts California’s election processes with those in Florida
He touches on the rhetoric of Democrats like AOC and Barack Obama amidst the affordability crisis in major cities like New York
Shapiro critiques media trustworthiness, referencing ongoing conspiracy theories surrounding figures like Charlie Kirk
He talks about Iran’s missile attacks on Israel, and the U.S. military’s response
Shapiro addresses the cultural implications of sports fandom, discussing Victor Wembanyama and the NBA Finals
The Michael Knowles Show - 6/8
Knowles criticizes the Democrats’ handling of election rules in light of Spencer Pratt’s loss, drawing parallels to historical election fraud, such as Lyndon B. Johnson’s 1948 Senate election
He highlights security concerns surrounding mail-in voting, reflecting a broader skepticism about the integrity of modern elections
Knowles addresses the ethical implications of abortion in cases involving Down syndrome, referencing controversial YouTuber Jesse Ridgway
He makes fun of HelloFresh’s marketing during Pride Month, while also noting a decline in support for same-sex marriage among Republicans
The Adam Carolla Show - 6/8
Carolla expresses concerns about Nithya Raman surpassing Spencer Pratt largely due to the influence of mail-in ballots
He argues Democrats are moral hypocrites, in light of support for candidates like Kamala Harris and Graham Platner
Carolla touches on the security plans needed for Taylor Swift’s wedding
He looks into a lawsuit that’s trying to stop President Trump from hosting the Freedom250 UFC fight on the White House South Lawn
Allie Beth Stuckey’s “Relatable” - 6/8
Stuckey shares her pregnancy with baby number four, saying they are keeping the baby’s gender a surprise
She addresses Jesse Ridgway’s controversial abortion announcement, shaming he and his wife for terminating their pregnancy due to Down syndrome
Stuckey critiques therapy culture prevalent in Christian spaces, advocating for fulfillment in Christ rather than societal standards
📺 LEADING FOX NEWS
The Five
VP JD Vance thinks Iran is coming to the table, President Trump says this is not an endless war
AOC complains about Trump attending the Knicks game
Democrats make up excuses for Graham Platner, ditching any support for MeToo and supposed antifascism
Scott Pelley said his firing from CBS was like your spouse being murdered
The most popular songs on Spotify are decades old
FOX & Friends
Voters hit the polls in ME, NV, SD, and SC, Democrats ignore Graham Platner’s scandals, Maine gubernatorial candidate Robert Charles reacts
Nithya Raman secures the second place runoff position against Spencer Pratt
President Trump says a deal with Iran could be made in two to three days, CENTCOM reports US blockade diverts 134 ships
The Southern Poverty Law Center CEO testifies before Congress today
Trump attends Game Three of the Knicks at the NBA Finals
Penn Station stabbing victim Henry Obadiah recounts the attack
VP JD Vance refers MN Gov. Tim Walz, AG Keith Ellison to DOJ
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Trump on Stephen A Smith: “I think he’s a nice guy, but you need a certain aptitude to run for president. You need a high IQ. I’m not sure that Stephen has that. I don’t think he does, actually.” [X, RR47]
A migrant has been identified as the one who tried beheading an innocent man in Belfast. [X, Daugherty]
The media won’t show you this...President Trump’s motorcade was welcomed with massive cheers from New Yorkers on his way to Madison Square Garden. [X, Jack]
The Reflecting Pool is getting close to being filled. The crew is cleaning the sidewalk that wraps around the pool now. [X, Reese]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Maine Democrats decide fate of Senate candidate dogged by explosive allegations [FOX News]
Trump attends Game 3 of the NBA Finals [FOX News]
Spencer Pratt’s mayoral bid comes to stunning end [FOX News]
Breitbart
Emergency Room Wait Times Kill 300 per Week in U.K. Socialized Healthcare System [Breitbart]
Watch: Trump Ends NBC Interview [Breitbart]
Bass, Raman Projected Winners in L.A. Mayor Race as Pratt Falls [Breitbart]
Trump Moves to Rein in Benjamin Netanyahu After Iran Missile Attack [Breitbart]
Wall Street Journal Editorials
Israel Fights While Trump Talks [WSJ Ed]
Is California’s Election ‘Rigged’? [WSJ Ed]
The FISA Hostage Takers [WSJ Ed]
A New York Union Protection Act [WSJ Ed]
New York Post
Court thwarts Mamdani’s effort to shutter a NYC homeless drop-in center — for now [NYP]
Bombshell photo unveils damning Nithya Raman link with homeless voters — as fury erupts over LA ballot count [NYP]
Washington Free Beacon
‘Bullshit Glory Story’: Graham Platner Accused ‘Lone Survivor’ Author of ‘Lying’ and Promoting ‘War Porn’: Democrat Says Navy SEAL Used a Ghostwriter Who Made Things Up [WFB]
Washington Reporter
Energy industry experts want the Trump administration to fully repeal the Obama-era EPA mandates that target coal [Reporter]
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