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The Brand Brief 6.25.26: Darializa Avila Chevalier, Toy Story 5, Hasan Piker, Gavin Newsom, James Talarico, and Caitlin Clark
Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more. | Brought to you by On Brand Strategies | Written by Carly Moran and Nathan Brand
📣 Driving the Conversation…
1,252 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: New show: Going Nuclear
New Media Voices: Darializa Avila Chevalier and NYC’s DEI-trashcan incident
Leading FOX: July 4th celebration and travel
Trending: Caitlin Clark, Trump, and grass
What the Right is Writing: The View, 250th, and NYC socialists
✍️ WHAT MATTERS AND WHERE WE’RE GOING…
Nathan’s quick take on where we’re headed…
Yesterday, we touched on The Daily Wire’s expansion plans. This week, the conservative outlet added a fresh face to its roster: Mat Nuclear.
The 19-year-olds’ show, The Nuclear Reaction, deviates sharply from the Nashville company’s usual line-up. Moving away from typical interviews and monologues, Mat streams live across multiple platforms to debate call-in guests in real time.
It’s a sharp departure from The Daily Wire’s usual lineup—looking less like a traditional podcast and more like the early, campus-style debates that launched Ben Shapiro to stardom. - NRB
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🎙️ NEW MEDIA VOICES
The Megyn Kelly Show - 6/24
Kelly and guest Mark Halperin discuss socialist victories in New York, including JFK grandson Jack Schlossberg’s loss, and how views on Israel are splitting Democrats
All-In Podcast co-host Chamath Palihapitya reacts to Tucker Carlson leaving the GOP, debates over involvement abroad, and argues whether AI will disrupt the economy
Kelly makes fun of a JPMorgan Chase DEI executive dumping trash to steal a Knicks-colored trashcan
She contrasts comedian Larry David’s disdain for the White House UFC event to European tourists falling in love with America
The Ben Shapiro Show - 6/24
Shapiro argues the rise of radical candidates in New York, particularly those backed by the DSA, pose a threat to the Democrat Party’s future
He highlights former party chair Jaime Harrison’s tweet about loyalty, showing moderate Democrats are being targeted by radical factions
Shapiro argues Zohran Mamdani is promoting historical tactics used by Vladimir Lenin, and is leaning into social media indoctrination of young people by using figures like Cenk Uygur and Hasan Piker
He calls out primary winner Darializa Avila Chevalier’s agenda, which includes zero deportations and socialist economic views
Shapiro warns socialists could overtake Democrats within their party, and beat a weak Republican by just a few votes at the national level
The Matt Walsh Show - 6/24
Walsh warns the election socialists in New York threatens the integrity of Congress
He says a DEI head stealing a NYC trashcan is a metaphor for the absurdity of equity politics and a decline in societal standards
Walsh calls out far-left activists like Robin DiAngelo for promoting discrimination against white men in Hollywood and C-Suite positions
He relates the decline of the film industry and rise in indie films with discrimination against white men, as seen with Germany banning Citizen Vigilante for calling out migrant crime
The Sage Steele Show - 6/24
Steele invites Gad Saad to explain his concept of “suicidal empathy,” when misguided compassion undermines societal values
They talk about how public figures are failing to address pressing issues like immigration and cultural relativism out of fear of cancel culture
Steele argues cultural relativism is an intentional effort to erode at the integrity of Western civilization and usher in third world cultures
She argues soft-on-crime policies expedite societal decline, blaming liberal judges for releasing repeat violent offenders
After Party with Emily Jashinsky - 6/25
Jashinsky and guest journalist Glenn Greenwald react to an erratic The View clip, and discuss whether criticism of Israel is too often conflated with antisemitism
They debate the future of the MAGA movement beyond President Trump, and personal concerns about those in his orbit
Jashinsky celebrates the patriotism fostered by reacting to Europeans visiting the United States for the World Cup
She makes fun of the Obama Presidential Library while expressing concerns about embedded deep state power, based on those in attendance at the opening ceremony
She uses Apple TV’s Widow’s Bay as a springboard for a broader conversation about technology, modernity, secularism, and a rising resurgence in religion nationally
📺 LEADING FOX NEWS
The Five
Far-left influencers celebrate Mamdani-endorsed candidate wins across New York
Democrats reject help with crime from President Trump, meanwhile Mayor Brandon Johnson declares a trans violence state of emergency
Texas Senate Democrat candidate James Talarico says he’s a “Christian who hates Christianity,” is inspired by a transqueer latinx theologian
FOX & Friends
Dozens dead, hundreds injured following multiple earthquakes in Caracas, Venezuela
President Trump kicks off the Great American State Fair
The Utah wildfire grows to almost 60k acres
Pakistan reports US-Iran peace talks will resume next week
Mamdani-endorsed candidates win their primaries, showing a divide between socialists and mainstream Democrats like Hakeem Jeffries
AAA reports 72.2 million Americans plan on traveling for the Fourth of July, President Trump seeks to end gas price gouging before then
A teenager fell 50 feet down the waterfall slide of a Disneyland ride
While Pixar makes Toy Story 5 about children’s screen time, the LA School District is looking to ban tech until second grade, and San Diego schools are restricting YouTube access
Team USA stays competitive in the FIFA World Cup
🍿 TRENDING AND POUNCING
Tomorrow’s news today…
Darializa Avila Chevalier told Jen Psaki that her own grapples with affordability motivated her to run for Congress. Chevalier is in the seventh year of her PhD program at CUNY in NYC. [X, Stoll]
President Trump declares that “grass has a life just like people have a life.” [X, Polymarket]
Louis was beaten to death by a migrant gang in France. 0 stories from CNN, NBC, ABC, Reuters, The Guardian, AP, WaPo, NYT, MSNBC, NPR. [X, LibsofTikTok]
🗞️ WHAT THE RIGHT IS WRITING
FOX News Digital
Venezuela devastated by back-to-back earthquakes [FOX News]
Trump kicks off Great American State Fair with National Mall speech [FOX News]
Breitbart
Trump: America’s 250th Anniversary Is a ‘Time to Be Proud of Our Past’ [Breitbart]
Obama Judge Strikes Down Trump Order Requiring Proof of Citizenship [Breitbart]
ABC Pushes On-Air Campaign Asking for Audience Support as FCC Investigates Democrat-Friendly Network [Breitbart]
Wall Street Journal Editorials
The Socialist Democrats of America [WSJ Ed]
Trump’s Housing Blow-Up [WSJ Ed]
A Counterfactual Social Security History [WSJ Ed]
A Corporate Welfare Bust in Michigan [WSJ Ed]
New York Post
Insane amount Gavin Newsom spent to jet set around Europe — and what the start up that picked up the tab got in return [NYP]
NYC landlords see red as anti-real estate DSA candidates move closer to Congress [NYP]
Washington Free Beacon
Left-Wing Strategists and Hollywood Elites, Including Kamala Harris’s ‘Celebrity Whisperer,’ Quietly Launch New Firm [WFB]
Washington Reporter
Abdul El-Sayed is “too radical for Michigan,” new NRSC ad claims [Reporter]
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