Actionable media intel: The Brand Brief delivers a daily snapshot of the conservative media ecosystem - FOX News, podcasts, and more.
Brought to you by On Brand Strategies and TooManyShows.com
đŁ Driving the ConversationâŚ
1,318 words | 6 minute read | Written to be skimmable (12+ hours of media covered in The Brand Brief)
What Matters: The podcast boom nobodyâs launching
New Media Voices: Ilhan Omar, Shane Gillis, and Katie Zacharia
Leading FOX: Jon Husted, Jerry Jones, and Joni Mitchell
Trending: Rosie OâDonnell, Chick-fil-A, and Xavier Becerra
What the Right is Writing: Miss Israel, Troy Jackson, and Abdul El-Sayed
âď¸ WHAT MATTERS AND WHERE WEâRE GOINGâŚ
Nathanâs quick take on where weâre headedâŚ
Two weeks ago, we asked where all the new conservative shows went. Now we have the data.
New Listen Notes figures show that active podcasts have doubled since 2024, but new show launches in 2026 are on track for a decade-low. Additionally, nearly a third of this quarterâs new launches were AI-generated (wild!).
Bottom line: The market isnât collapsing. Itâs maturing. With too many shows chasing the same viewers, expect consolidation, panel programming, and partnerships, not a wave of new launches. - NRB
What do you think of The Brand Brief? Let us know.
đď¸ NEW MEDIA VOICES
The Megyn Kelly Show - 10/13
Kelly discusses the FBI raid on Rep. Ilhan Omarâs home, revisiting longstanding allegations of immigration and marriage fraud
She criticizes Alex Cooperâs Call Her Daddy for promoting reckless sexual behavior, connecting its messaging to the Cornell case
Kelly defends White House Press Sec. Katie Zacharia against media criticism while condemning Kimberly Guilfoyle over reports that she sought payments, promising political access as ambassador to Greece
She mocks Don Lemonâs claims that racism and homophobia would prevent his presidential run
Kelly promotes guest Andy Ngoâs book about The Zizians, a group he describes as a trans death cult allegedly linked to multiple crimes
The Ben Shapiro Show - 10/13
Shapiro defends Shane Gillis after his SNL monologue about womenâs gym attire sparked celebrity backlash
He argues revealing fitness clothing naturally attracts attention and criticizes feminists for condemning men who accidentally peek
Shapiro compares Alex Cooperâs Call Her Daddy to Andrew Tate, arguing both promote sexual objectification while minimizing personal responsibility
The Isabel Brown Show - 10/13
Brown defends Shane Gillisâ jokes about womenâs gym attire, arguing that fitness brands deliberately sexualize women
She criticizes the Cornell allegations, citing the accuserâs text messages to argue the case raises questions about false assault accusations
Brown condemns Call Her Daddy for promoting explicit sexual advice while criticizing male group behavior in discussions of sexual assault
She attacks modern feminism over women celebrating abortions of male fetuses, and criticizes Virginia for releasing violent offenders
Brown warns about Islamist influence in American politics
The Trish Regan Show - 10/13
Regan reports the investigation into Rep. Ilhan Omar has expanded to include alleged immigration fraud, financial misconduct, and possible connections to Minnesotaâs Feeding Our Future welfare fraud scandal
She criticizes the House Ethics Committeeâs handling of Omarâs financial disclosures and questions their previous failure to act
Regan discusses Omarâs reported fundraising for legal expenses and alleged campaign finance violations
She criticizes White House Press Sec. Katie Zachariaâs first briefing, comparing her unfavorably with Karoline Leavitt and Kayleigh McEnany
Regan raises concerns about Michigan Senate candidate Abdul El-Sayed over alleged extremist connections
Making the Argument with Nick Freitas - 10/13
Freitas discusses the federal raid on Rep. Ilhan Omarâs home, including the possibility of denaturalization proceedings
He accuses Democrats of applying due process selectively, contrasting their support for prosecuting President Trump with their defense of Omar
Freitas questions Omarâs fatherâs immigration history, citing allegations about his military service during Somaliaâs Isaaq genocide
He revisits claims Omar married her brother, noting a Minnesota Star Tribune investigation did not conclusively resolve the allegations
đş LEADING FOX NEWS
The Five
Katie Zacharia holds her first White House briefing as President Trumpâs new press secretary
Trump flatters Sen. Jon Husted at a Youngstown, Ohio rally, as the panel weighs his midterms mojo
Michigan Senate nominee Abdul El-Sayed predicts heâll win by seven points, while Hasan Piker gets grilled on being a âchampagne socialistâ
Federal agents raid Rep. Ilhan Omarâs DC home amid an immigration fraud probe, with Omar remaining defiant
Mark Zuckerbergâs awkward Guinness sip goes viral, as OpenAI and Meta introduce cute and cuddly company AI mascots
Brian Kilmeadeâs new book Uniting the States is out now
FOX & Friends
Pope Leo XIV is recovering from surgery after a lung cancer diagnosis
NY Gov. Kathy Hochul and Republican challenger Bruce Blakeman face off in a debate with midterms 20 days out
The U.K. reports two of their container ships have been struck in the Strait of Hormuz, while Saudi Arabia strikes Houthi oil facilities in Yemen
Kimberly Guilfoyle resigns as ambassador to Greece following misconduct allegations
Cornell University halts all fraternity parties following sexual assault allegations
Studies show married couples are increasingly less common in big cities, Michael Knowles reacts
Terry Bradshaw shares his new memoir Looking for Terry
Six Flags closes nine coasters at six parks after a fatal incident in Cobb County, GA
Singer Joni Mitchell becomes a U.S. citizen after six decades living here
Migrants accused of stabbing an NYPD detective head to their arraignment in NYC
Rep. Ilhan Omar faces two federal probes as relatives are subpoenaed in an immigration probe
Steve Doocy talks football with Dallas Cowboys owner Jerry Jones
đż TRENDING AND POUNCING
Tomorrowâs news todayâŚ
WATCH: NBCâs âTodayâ spent over 90 seconds of its six-minute-plus profile of third-generation Chick-fil-A Andrew Cathy harassing him over his familyâs Christian roots supporting traditional marriage, which led to the bans, protesters, and threats to the company in 2012 [X, Houck]
Rosie OâDonnell worries about ICE at polling locations [X, Foster]
California Democrat Governor candidate Xavier Becerra dismantled the fraud unit at HHS when he was HHS Secretary under Joe Biden. After removing the fraud department he instructed that payments âflagged as high-risk by algorithmsâ be sent out anyway to Medicaid providers. [X, Wall Street Apes]
đď¸ WHAT THE RIGHT IS WRITING
FOX News Digital
Vance gives pointed warning after federal raid on Ilhan Omarâs home [FOX News]
Trump signals patience with Iran has run out [FOX News]
Secret recording device sparks OpenAI security scare [FOX News]
Breitbart
Trump: Black Voters Wonât Back El-Sayed He âMocksâ and âDisrespects Themâ [Breitbart]
Feds Have âProbable Causeâ Ilhan Omar Committed Immigration Crimes [Breitbart]
Wall Street Journal Editorials
The Wealth Tax Stakes in California [WSJ Ed]
Why Is Britain Still Appeasing Iran? [WSJ Ed]
Jessica Tisch, Zohran Mamdani and the Socialist Left [WSJ Ed]
NATOâs Message to Putin? âWe Will Fightâ [WSJ Ed]
New York Post
Child care abuse cases soar NYC as Mamdani rolls out tot-slot expansion [NYP]
Former Miss Israel dares NYC first lady Rama Duwaji for second sitdown after awkward run-in: âCoffeeâs on meâ [NYP]
Ilhan Omarâs dad âmisrepresented himself as a refugeeâ and was âloyalâ to brutal Somali dictator: source [NYP]
Washington Free Beacon
Troy Jackson Cosponsored Bill Backed by Sonâs Lobbying Firm Allowing âPredatoryâ Loan Companies To Skirt Maineâs Interest Rate Caps [WFB]
Washington Reporter
Rep. Marcy Kapturâs new ad tacking to the center is misleading at best [Reporter]
NEED HELP NAVIGATING CONSERVATIVE MEDIA?
On Brand Strategies can assist you in getting booked on shows, placing op-eds, and navigating the conservative media. Learn more at OnBrandStrategies.com.